Retratos do brasileiro no imaginário equatoriano: um estudo de recepção da telenovela Avenida Brasil em Guayaquil

• Autor(a) principal: Novaes, Lizbeth Carolina Kanyat Ojeda de
• Data de Publicação: 2014
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
• Texto Completo: http://tede2.espm.br/handle/tede/134
• topic: comunicação e consumo; telenovela; estudos de recepção; teoria das mediações; communication and consumption; telenovela; reception studies; theory of mediations; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

This research aimed to conduct a reception study of Brazilian telenovelas in Ecuador. The research problem, that guided its development, is: what is the image of the Brazilian built by Ecuadorians from the reception of Brazilian telenovelas? Its main goal was to analyze the imaginary of the Brazilian built by the reception of the telenovela Avenida Brasil. The secondary objectives were: a) to identify the varieties of representations of the Brazilian in the telenovela; b) to identify the representations of the Brazilian presents in the discourses of the people surveyed; c) to relate the representations found several times on those analyzed discourses to establish the Brazilian imaginaries and their possible relationships with the representations presents in the telenovela. The research is based on the British Cultural Studies, the Reception Studies and the Theory of Mediations. And, through the methodological strategy we aim to map the multiple mediations that act on building senses from the reception. To do that, the research was conducted with women (grandmothers, mothers and granddaughters) of AB and CD classes and their answers analyzed by the French Discourse Analysis.