Value allocation to stakeholder employees and its effect on the competitiveness of the banking sector

• Autor(a) principal: de Freitas Brandão, Isac
• Data de Publicação: 2017
• Outros Autores: Diógenes, Andressa Silva Miranda, Abreu, Mônica Cavalcanti Sá de
• Tipo de documento: Artigo
• Idioma: eng; por
• Título da fonte: Revista Brasileira de Gestão de Negócios (Online)
• Texto Completo: https://rbgn.fecap.br/RBGN/article/view/3199
• topic: Corporate social responsibility. Stakeholders. Competitiveness. Banks. Value allocation.; Responsabilidade social corporativa. Stakeholders. Competitividade. Setor bancário. Alocação de valor.; Stakeholders

Purpose – This paper investigates the relationship between corporatesocial responsibility practices geared towards stakeholder employeesand the competitiveness and productivity of Brazilian banks. Design/methodology/approach – We carried out two associationstatistical analyses between the proxies of competitiveness and thevariables that indicated of internal social responsibility: the Jonckheere-Terpstra test and regression analysis with Feasible Generalized LeastSquares (FGLS) modeling. The sample is made up of 21 banks listedin BM&FBovespa over the 2010-2014 period. Findings – The survey shows that corporate social responsibilitypractices geared towards employees impact the financial performanceof banks. Employees’ salaries positively affected financial performance,and the latter was negatively affected by the rate of outsourcing, bothexplained by greater employee productivity. Employee turnover andfemale participation in management and governance bodies are directlyrelated to competitiveness indicators, in a negative and positive way,respectively, with no regard to employee productivity.Originality/value – Banks that offer better CSR practices to theiremployees present greater financial gains and increased employeeproductivity. There are specific items that have the potential to leadto a competitive status, adding value to businesses and employees.This research argues that managers should identify the CSR practicesthat add value to their companies and the benefits derived from valueallocation to employees.