O uso de estratégias na transferência de informação nos vídeos em saúde

• Autor(a) principal: Moraes, Alice Ferry de
• Data de Publicação: 2004
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Repositório Institucional do IBICT - RIDI
• Texto Completo: http://ridi.ibict.br/handle/123456789/669
• topic: Information science; Informational strategies; Information transfer; Videos; Health; Ciência da informação; Transferência da informação; Estratégias informacionais; Vídeos; Saúde; CNPQ::CIENCIAS SOCIAIS APLICADAS::CIENCIA DA INFORMACAO

The feasibility of using strategies in the information transfer process, particularly in health videos for social intervention projects, is born as a research carried out after participation in the panel of judges of the III National Health Video Show promoted by Fundação Oswaldo Cruz -Fiocruz held in Rio de Janeiro in 1998. The diversity of approaches and the plurality of languages and genres arouse our interest and stimulate the study that had its roots in the history of the use of moving images in the health area in Brazil. The focus widens to cover Fiocruz for its performance as a research institution in the field of Communications Policies of the Brazilian Unified Health System (SUS). Informational action in the health area is used in disease prevention and health promotion ratifying the intention of triggering behavior modification in individuals. Questions roused by this subject have their roots in other questions that are part of the essence of Information Science, that is, information transfer and the consequent change of the cognitive structure of its recipient, to which categories of informational strategies presented as facilitating instruments of those processes are added. The use of strategies is an informational intervention based on power, knowledge and ethics. The ethical question stands out, and explanations about it are searched in Sociology and Philosophy authors. Informational strategies categorized as communicational, discursive, cognitive, sociocultural, educational, and power strategies are built on the basis of models and concepts from areas such as Communications, Linguistics, Cognition, Sociology and Education that indicate both the objectives and the intention of the information transferred. And it is based on the technological elements of video equipment that the technical informational strategies are built. Categories of health videos are created based on the observation of videos that are part of the informational day-to-day as well as from the III National Health Video Show. This Show is the main observational field for this thesis, and the data analysis of the finalist videos technical records provides a view of health video production in that period. Identification of the strategies is facilitated by the Discourse Analysis allowing, in some situations exemplified in six videos from the Show, the detection of the simultaneous use of more than one strategy. The production of future videos can also use the same mechanisms according to the objectives to be achieved. By using the strategies, it is possible to facilitate information transfer in the videos and, by extension, their use can be recommended in sites, portals, hypertexts and other informational modalities that particularly use images to transfer information suitable for users and their environment