The Portuguese consumer sentiment index toward marketing‑mix in crisis context

Access type:openAccess
Publication Date:2013
Main Author: Fernandes,Paula Odete
Other Authors: Pimenta,Rui Esteves
Document type: Article
Language:eng
Published: Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
Portuguese subjects:
Online Access:http://www.scielo.mec.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100015
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