The press of Closed Pension Funds, according to the proposal Martinez

Detalhes bibliográficos
Autor(a) principal: Maria do CÃu Studart Matos Cruz
Data de Publicação: 2006
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da UFC
Texto Completo: http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3591
Resumo: Public Relation in Privately-Held Pension Funds are the aim of this research, specifically in what concerns to its implantation and administration, in the light of Professor Maria Regina Esteves proposals. Theoretical sources with respect to Public and Private Pension Funds, Marketing, Communication, Communication Room and Public Relation are analyzed and presented. A field survey was undertaken, involving 83 Privately-Held Pension Funds, objecting quantitative perception. Conclusions points to the fact that most of Privately-Held Pension Funds do not have Public Relation. Nevertheless, organizations that possess them design structures and actions appropriated to the fulfillment of its institutional role, in line with Professor Martinez proposals. However, currently, the research returns the perception that Public Relation is still an area not well appraised by the Privately- Held Pension Funds.
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spelling info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisThe press of Closed Pension Funds, according to the proposal MartinezAs Assessorias de Imprensa das Entidades Fechadas de PrevidÃncia Complementar, segundo a Proposta Martinez2006-10-05Luiz Carlos Murakami01310173818http://lattes.cnpq.br/6835466970889241Antonio Wellington de Oliveira Junior12317691035http://lattes.cnpq.br/5419260227870704ClÃudia Buhamra Abreu Romero21328617300http://lattes.cnpq.br/257901508744907876894410330 http://lattes.cnpq.br/1802971447553817Maria do CÃu Studart Matos CruzUniversidade Federal do CearÃPrograma de PÃs-GraduaÃÃo em AdministraÃÃo e ControladoriaUFCBR ComunicaÃÃo Entidades Fechadas de PrevidÃncia ComplementarAssessoria de ImprensaPublic Relation Privately-Held Pension Fund Communication ADMINISTRACAOPublic Relation in Privately-Held Pension Funds are the aim of this research, specifically in what concerns to its implantation and administration, in the light of Professor Maria Regina Esteves proposals. Theoretical sources with respect to Public and Private Pension Funds, Marketing, Communication, Communication Room and Public Relation are analyzed and presented. A field survey was undertaken, involving 83 Privately-Held Pension Funds, objecting quantitative perception. Conclusions points to the fact that most of Privately-Held Pension Funds do not have Public Relation. Nevertheless, organizations that possess them design structures and actions appropriated to the fulfillment of its institutional role, in line with Professor Martinez proposals. However, currently, the research returns the perception that Public Relation is still an area not well appraised by the Privately- Held Pension Funds. As Assessorias de Imprensa nas Entidades Fechadas de PrevidÃncia Privada (EFPC) sÃo o foco desta pesquisa, especificamente no que concerne à sua implantaÃÃo e administraÃÃo, à luz de proposiÃÃes elaboradas pela Professoa Maria Regina Esteves Martinez. Teoricamente, sÃo apresentados estudos referenciais sobre PrevidÃncia Social e Complementar, Marketing, ComunicaÃÃo, Assessoria de ComunicaÃÃo e Assessoria de Imprensa. Em pesquisa de campo, do tipo levantamento, foram envolvidas 83 EFPCs, objetivando percepÃÃo quantitativa. O resultado demonstra que a maioria das EFPCs nÃo possui Assessoria de Imprensa. Todavia, as entidades que as tÃm possuem estruturas e aÃÃes apropriadas ao cumprimento do seu papel institucional, alinhados Ãs expectativas da Professora Martinez. Atualmente, entretanto, a pesquisa indica que a Assessoria de Imprensa à uma Ãrea ainda nÃo valorizada pelas EFPCs.http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3591application/pdfinfo:eu-repo/semantics/openAccessporreponame:Biblioteca Digital de Teses e Dissertações da UFCinstname:Universidade Federal do Cearáinstacron:UFC2019-01-21T11:16:42Zmail@mail.com -
dc.title..fl_str_mv The press of Closed Pension Funds, according to the proposal Martinez
dc.title.alternative.pt.fl_str_mv As Assessorias de Imprensa das Entidades Fechadas de PrevidÃncia Complementar, segundo a Proposta Martinez
title The press of Closed Pension Funds, according to the proposal Martinez
spellingShingle The press of Closed Pension Funds, according to the proposal Martinez
Maria do CÃu Studart Matos Cruz
ComunicaÃÃo
Entidades Fechadas de PrevidÃncia Complementar
Assessoria de Imprensa
Public Relation
Privately-Held Pension Fund
Communication
ADMINISTRACAO
title_short The press of Closed Pension Funds, according to the proposal Martinez
title_full The press of Closed Pension Funds, according to the proposal Martinez
title_fullStr The press of Closed Pension Funds, according to the proposal Martinez
title_full_unstemmed The press of Closed Pension Funds, according to the proposal Martinez
title_sort The press of Closed Pension Funds, according to the proposal Martinez
author Maria do CÃu Studart Matos Cruz
author_facet Maria do CÃu Studart Matos Cruz
author_role author
dc.contributor.advisor1.fl_str_mv Luiz Carlos Murakami
dc.contributor.advisor1ID.fl_str_mv 01310173818
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/6835466970889241
dc.contributor.referee1.fl_str_mv Antonio Wellington de Oliveira Junior
dc.contributor.referee1ID.fl_str_mv 12317691035
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/5419260227870704
dc.contributor.referee2.fl_str_mv ClÃudia Buhamra Abreu Romero
dc.contributor.referee2ID.fl_str_mv 21328617300
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/2579015087449078
dc.contributor.authorID.fl_str_mv 76894410330
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/1802971447553817
dc.contributor.author.fl_str_mv Maria do CÃu Studart Matos Cruz
contributor_str_mv Luiz Carlos Murakami
Antonio Wellington de Oliveira Junior
ClÃudia Buhamra Abreu Romero
dc.subject.por.fl_str_mv ComunicaÃÃo
Entidades Fechadas de PrevidÃncia Complementar
Assessoria de Imprensa
topic ComunicaÃÃo
Entidades Fechadas de PrevidÃncia Complementar
Assessoria de Imprensa
Public Relation
Privately-Held Pension Fund
Communication
ADMINISTRACAO
dc.subject.eng.fl_str_mv Public Relation
Privately-Held Pension Fund
Communication
dc.subject.cnpq.fl_str_mv ADMINISTRACAO
dc.description.abstract.por.fl_txt_mv Public Relation in Privately-Held Pension Funds are the aim of this research, specifically in what concerns to its implantation and administration, in the light of Professor Maria Regina Esteves proposals. Theoretical sources with respect to Public and Private Pension Funds, Marketing, Communication, Communication Room and Public Relation are analyzed and presented. A field survey was undertaken, involving 83 Privately-Held Pension Funds, objecting quantitative perception. Conclusions points to the fact that most of Privately-Held Pension Funds do not have Public Relation. Nevertheless, organizations that possess them design structures and actions appropriated to the fulfillment of its institutional role, in line with Professor Martinez proposals. However, currently, the research returns the perception that Public Relation is still an area not well appraised by the Privately- Held Pension Funds.
As Assessorias de Imprensa nas Entidades Fechadas de PrevidÃncia Privada (EFPC) sÃo o foco desta pesquisa, especificamente no que concerne à sua implantaÃÃo e administraÃÃo, à luz de proposiÃÃes elaboradas pela Professoa Maria Regina Esteves Martinez. Teoricamente, sÃo apresentados estudos referenciais sobre PrevidÃncia Social e Complementar, Marketing, ComunicaÃÃo, Assessoria de ComunicaÃÃo e Assessoria de Imprensa. Em pesquisa de campo, do tipo levantamento, foram envolvidas 83 EFPCs, objetivando percepÃÃo quantitativa. O resultado demonstra que a maioria das EFPCs nÃo possui Assessoria de Imprensa. Todavia, as entidades que as tÃm possuem estruturas e aÃÃes apropriadas ao cumprimento do seu papel institucional, alinhados Ãs expectativas da Professora Martinez. Atualmente, entretanto, a pesquisa indica que a Assessoria de Imprensa à uma Ãrea ainda nÃo valorizada pelas EFPCs.
description Public Relation in Privately-Held Pension Funds are the aim of this research, specifically in what concerns to its implantation and administration, in the light of Professor Maria Regina Esteves proposals. Theoretical sources with respect to Public and Private Pension Funds, Marketing, Communication, Communication Room and Public Relation are analyzed and presented. A field survey was undertaken, involving 83 Privately-Held Pension Funds, objecting quantitative perception. Conclusions points to the fact that most of Privately-Held Pension Funds do not have Public Relation. Nevertheless, organizations that possess them design structures and actions appropriated to the fulfillment of its institutional role, in line with Professor Martinez proposals. However, currently, the research returns the perception that Public Relation is still an area not well appraised by the Privately- Held Pension Funds.
publishDate 2006
dc.date.issued.fl_str_mv 2006-10-05
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
status_str publishedVersion
format masterThesis
dc.identifier.uri.fl_str_mv http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3591
url http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3591
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do CearÃ
dc.publisher.program.fl_str_mv Programa de PÃs-GraduaÃÃo em AdministraÃÃo e Controladoria
dc.publisher.initials.fl_str_mv UFC
dc.publisher.country.fl_str_mv BR
publisher.none.fl_str_mv Universidade Federal do CearÃ
dc.source.none.fl_str_mv reponame:Biblioteca Digital de Teses e Dissertações da UFC
instname:Universidade Federal do Ceará
instacron:UFC
reponame_str Biblioteca Digital de Teses e Dissertações da UFC
collection Biblioteca Digital de Teses e Dissertações da UFC
instname_str Universidade Federal do Ceará
instacron_str UFC
institution UFC
repository.name.fl_str_mv -
repository.mail.fl_str_mv mail@mail.com
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