An?lise motivacional da equipe de vendas no setor banc?rio: estudo de caso de um banco brasileiro
Autor(a) principal: | |
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Data de Publicação: | 2005 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da UFRRJ |
Texto Completo: | https://tede.ufrrj.br/jspui/handle/tede/1031 |
Resumo: | The essay approaches the Marketing of Motivation and Recognition in the Financial Sector in an Agency of a Brazilian Bank in the City of Rio de Janeiro, through a survey already done with it own employees, on the basis of the specif?c referendai, models and experiences of the book by Edson Crescitelli, entitled "Marketing of Incentive" (2002). The generic bibliographical references with relation to the Marketing of Incentive, concepts, research, practical techniques and applied questionnaires, stimulations and situations presented here. The explanatory survey was carried out within the bank agency of a Brazilian bank in the City of Rio de Janeiro, to verify as how the employees will react to the stimulations presented by the institution and commanded by its direct leader. It was necessary, to compare the performance of the team faced by the demands of goals presented by the company. The survey had as a starting point the "Study of Qualitative Case". In the theoretical model the complex model of competitiveness was developed, where also, diverse factors had been become involved that could have been gotten from different daily sources, topics such as factors of determination in focus, competitive strategies, marketing plans, vision of the future, programs of incentives, amongst others, they had been of basic importance for attainment of the competitiveness according to Theory of Crescitelli (2002). The survey also shown to demonstrate that the development of the people depends on their work, once they spent most of their time in the agency, where they must exert their functions. In addition, the work environment, the task to perform, and the relationship parameters are elements that must provide the development of intelligence, perception, and the potentialities of each individual. Finally, the implications had been presented in this essay, conclusions and suggestions for future survey and studies. |
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Boas, Ana Alice Vilas559.274.916-34http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4723288D7725.006.627-72Alves, Mara Cl?udia2016-04-28T20:19:28Z2010-06-232005-05-20ALVES, Mara Cl?udia. An?lise motivacional da equipe de vendas no setor banc?rio: estudo de caso de um banco brasileiro. 2005. 74 f. Disserta??o (Mestrado Profissional em Gest?o e Estrat?gia em Neg?cios) - Instituto de Ci?ncias Humanas e Sociais, Universidade Federal Rural do Rio de Janeiro, Serop?dica - RJ, 2005.https://tede.ufrrj.br/jspui/handle/tede/1031The essay approaches the Marketing of Motivation and Recognition in the Financial Sector in an Agency of a Brazilian Bank in the City of Rio de Janeiro, through a survey already done with it own employees, on the basis of the specif?c referendai, models and experiences of the book by Edson Crescitelli, entitled "Marketing of Incentive" (2002). The generic bibliographical references with relation to the Marketing of Incentive, concepts, research, practical techniques and applied questionnaires, stimulations and situations presented here. The explanatory survey was carried out within the bank agency of a Brazilian bank in the City of Rio de Janeiro, to verify as how the employees will react to the stimulations presented by the institution and commanded by its direct leader. It was necessary, to compare the performance of the team faced by the demands of goals presented by the company. The survey had as a starting point the "Study of Qualitative Case". In the theoretical model the complex model of competitiveness was developed, where also, diverse factors had been become involved that could have been gotten from different daily sources, topics such as factors of determination in focus, competitive strategies, marketing plans, vision of the future, programs of incentives, amongst others, they had been of basic importance for attainment of the competitiveness according to Theory of Crescitelli (2002). The survey also shown to demonstrate that the development of the people depends on their work, once they spent most of their time in the agency, where they must exert their functions. In addition, the work environment, the task to perform, and the relationship parameters are elements that must provide the development of intelligence, perception, and the potentialities of each individual. Finally, the implications had been presented in this essay, conclusions and suggestions for future survey and studies.A disserta??o aborda Marketing de Motiva??o e Reconhecimento no Setor Financeiro de uma Ag?ncia de um Banco Brasileiro na Cidade do Rio de Janeiro, atrav?s de uma pesquisa j? realizada com os pr?prios funcion?rios, com base no referencial espec?fico, modelos e experi?ncias do livro do Edson Crescitelli, intitulado "Marketing de Incentivo" (2002). As refer?ncias bibliogr?ficas gen?ricas com rela??o ao Marketing de Incentivo, conceitos, pesquisas, t?cnicas e pr?ticas aplicadas question?rios, est?mulos e situa??es aqui apresentadas. A pesquisa explorat?ria foi realizada dentro de uma ag?ncia banc?ria, para verificar como os funcion?rios reagem, aos est?mulos apresentados pela institui??o e comandados pelo seu l?der direto. Foi necess?rio, comparar o desempenho da equipe frente as demandas de metas apresentadas pela empresa. A pesquisa teve como ponto de partida o "Estudo de Caso Qualitativo". No modelo te?rico desenvolveu-se o complexo modelo de competitividade, em que tamb?m, envolveram-se diversos fatores que puderam ser obtidos de diferentes formas no cotidiano, t?picos como fatores de determina??o em foco, estrat?gias competitivas, planos de marketing, vis?o do futuro, programas de incentivos, dentre outros e foram de fundamental import?ncia para obten??o da competitividade segundo a Teoria de Crescitelli (2002). A pesquisa pretende tamb?m demonstrar que o desenvolvimento das pessoas depende de seu trabalho, uma vez que elas passam a maior parte do seu tempo da ag?ncia, onde devem exercer as suas fun??es. E que, o ambiente de trabalho, a tarefa a realizar, e os par?metros de relacionamento s?o elementos que devem proporcionar o desenvolvimento da intelig?ncia, da percep??o e das potencialidades de cada uma. Finalmente, foram apresentadas nesta disserta??o as implica??es, conclus?es e sugest?es para futuras pesquisas e estudos.Made available in DSpace on 2016-04-28T20:19:28Z (GMT). No. of bitstreams: 1 2005 - Mara Claudia Alves.pdf: 453196 bytes, checksum: 4c827b9b562d433c7d81a6a4c5a0fbaa (MD5) Previous issue date: 2005-05-20application/pdfhttps://tede.ufrrj.br/retrieve/4595/2005%20-%20Mara%20Claudia%20Alves.pdf.jpghttps://tede.ufrrj.br/retrieve/19208/2005%20-%20Mara%20Claudia%20Alves.pdf.jpghttps://tede.ufrrj.br/retrieve/25546/2005%20-%20Mara%20Claudia%20Alves.pdf.jpghttps://tede.ufrrj.br/retrieve/31917/2005%20-%20Mara%20Claudia%20Alves.pdf.jpghttps://tede.ufrrj.br/retrieve/38314/2005%20-%20Mara%20Claudia%20Alves.pdf.jpghttps://tede.ufrrj.br/retrieve/44697/2005%20-%20Mara%20Claudia%20Alves.pdf.jpghttps://tede.ufrrj.br/retrieve/51085/2005%20-%20Mara%20Claudia%20Alves.pdf.jpghttps://tede.ufrrj.br/retrieve/57559/2005%20-%20Mara%20Claudia%20Alves.pdf.jpgporUniversidade Federal Rural do Rio de JaneiroPrograma de P?s-Gradua??o em Gest?o e Estrat?giaUFRRJBrasilInstituto de Ci?ncias Humanas e Sociaispessoasmotiva??oreconhecimento.peoplemotivationrecognitionAdministra??oAn?lise motivacional da equipe de vendas no setor banc?rio: estudo de caso de um banco brasileiroAnalysis motivational of the team of sales in the banking sector: study of case of a brazilian bankinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UFRRJinstname:Universidade Federal Rural do Rio de Janeiro (UFRRJ)instacron:UFRRJTHUMBNAIL2005 - Mara Claudia Alves.pdf.jpg2005 - Mara Claudia Alves.pdf.jpgimage/jpeg1943http://localhost:8080/tede/bitstream/tede/1031/17/2005+-+Mara+Claudia+Alves.pdf.jpgcc73c4c239a4c332d642ba1e7c7a9fb2MD517ORIGINAL2005 - Mara Claudia Alves.pdf2005 - Mara Claudia Alves.pdfapplication/pdf453783http://localhost:8080/tede/bitstream/tede/1031/3/2005+-+Mara+Claudia+Alves.pdf8dd4b3050cfb0d326cdf089b45287d05MD53TEXT2005 - Mara Claudia Alves.pdf.txt2005 - Mara Claudia Alves.pdf.txttext/plain151593http://localhost:8080/tede/bitstream/tede/1031/16/2005+-+Mara+Claudia+Alves.pdf.txt86762dfdef9644675f239c36f05e2091MD516tede/10312020-09-08 20:21:20.697oai:localhost:tede/1031Biblioteca Digital de Teses e Dissertaçõeshttps://tede.ufrrj.br/PUBhttps://tede.ufrrj.br/oai/requestbibliot@ufrrj.br||bibliot@ufrrj.bropendoar:2020-09-08T23:21:20Biblioteca Digital de Teses e Dissertações da UFRRJ - Universidade Federal Rural do Rio de Janeiro (UFRRJ)false |
dc.title.por.fl_str_mv |
An?lise motivacional da equipe de vendas no setor banc?rio: estudo de caso de um banco brasileiro |
dc.title.alternative.eng.fl_str_mv |
Analysis motivational of the team of sales in the banking sector: study of case of a brazilian bank |
title |
An?lise motivacional da equipe de vendas no setor banc?rio: estudo de caso de um banco brasileiro |
spellingShingle |
An?lise motivacional da equipe de vendas no setor banc?rio: estudo de caso de um banco brasileiro Alves, Mara Cl?udia pessoas motiva??o reconhecimento. people motivation recognition Administra??o |
title_short |
An?lise motivacional da equipe de vendas no setor banc?rio: estudo de caso de um banco brasileiro |
title_full |
An?lise motivacional da equipe de vendas no setor banc?rio: estudo de caso de um banco brasileiro |
title_fullStr |
An?lise motivacional da equipe de vendas no setor banc?rio: estudo de caso de um banco brasileiro |
title_full_unstemmed |
An?lise motivacional da equipe de vendas no setor banc?rio: estudo de caso de um banco brasileiro |
title_sort |
An?lise motivacional da equipe de vendas no setor banc?rio: estudo de caso de um banco brasileiro |
author |
Alves, Mara Cl?udia |
author_facet |
Alves, Mara Cl?udia |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Boas, Ana Alice Vilas |
dc.contributor.advisor1ID.fl_str_mv |
559.274.916-34 |
dc.contributor.advisor1Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4723288D7 |
dc.contributor.authorID.fl_str_mv |
725.006.627-72 |
dc.contributor.author.fl_str_mv |
Alves, Mara Cl?udia |
contributor_str_mv |
Boas, Ana Alice Vilas |
dc.subject.por.fl_str_mv |
pessoas motiva??o reconhecimento. |
topic |
pessoas motiva??o reconhecimento. people motivation recognition Administra??o |
dc.subject.eng.fl_str_mv |
people motivation recognition |
dc.subject.cnpq.fl_str_mv |
Administra??o |
description |
The essay approaches the Marketing of Motivation and Recognition in the Financial Sector in an Agency of a Brazilian Bank in the City of Rio de Janeiro, through a survey already done with it own employees, on the basis of the specif?c referendai, models and experiences of the book by Edson Crescitelli, entitled "Marketing of Incentive" (2002). The generic bibliographical references with relation to the Marketing of Incentive, concepts, research, practical techniques and applied questionnaires, stimulations and situations presented here. The explanatory survey was carried out within the bank agency of a Brazilian bank in the City of Rio de Janeiro, to verify as how the employees will react to the stimulations presented by the institution and commanded by its direct leader. It was necessary, to compare the performance of the team faced by the demands of goals presented by the company. The survey had as a starting point the "Study of Qualitative Case". In the theoretical model the complex model of competitiveness was developed, where also, diverse factors had been become involved that could have been gotten from different daily sources, topics such as factors of determination in focus, competitive strategies, marketing plans, vision of the future, programs of incentives, amongst others, they had been of basic importance for attainment of the competitiveness according to Theory of Crescitelli (2002). The survey also shown to demonstrate that the development of the people depends on their work, once they spent most of their time in the agency, where they must exert their functions. In addition, the work environment, the task to perform, and the relationship parameters are elements that must provide the development of intelligence, perception, and the potentialities of each individual. Finally, the implications had been presented in this essay, conclusions and suggestions for future survey and studies. |
publishDate |
2005 |
dc.date.issued.fl_str_mv |
2005-05-20 |
dc.date.available.fl_str_mv |
2010-06-23 |
dc.date.accessioned.fl_str_mv |
2016-04-28T20:19:28Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
ALVES, Mara Cl?udia. An?lise motivacional da equipe de vendas no setor banc?rio: estudo de caso de um banco brasileiro. 2005. 74 f. Disserta??o (Mestrado Profissional em Gest?o e Estrat?gia em Neg?cios) - Instituto de Ci?ncias Humanas e Sociais, Universidade Federal Rural do Rio de Janeiro, Serop?dica - RJ, 2005. |
dc.identifier.uri.fl_str_mv |
https://tede.ufrrj.br/jspui/handle/tede/1031 |
identifier_str_mv |
ALVES, Mara Cl?udia. An?lise motivacional da equipe de vendas no setor banc?rio: estudo de caso de um banco brasileiro. 2005. 74 f. Disserta??o (Mestrado Profissional em Gest?o e Estrat?gia em Neg?cios) - Instituto de Ci?ncias Humanas e Sociais, Universidade Federal Rural do Rio de Janeiro, Serop?dica - RJ, 2005. |
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Universidade Federal Rural do Rio de Janeiro |
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UFRRJ |
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Brasil |
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Instituto de Ci?ncias Humanas e Sociais |
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Universidade Federal Rural do Rio de Janeiro |
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