APPLICATION OF SWOT MATRIX IN LOCAL PRODUCTIVE ARRANGEMENT - INDUSTRIAL HEALTH COMPLEX LOCATED IN THE CITY OF PELOTAS/RS

• Autor(a) principal: Rodrigues, Caroline Vergara
• Data de Publicação: 2018
• Outros Autores: Pereira, Aline Soares, Fuculo Junior, Paulo Roberto Boeira, de Oliveira, Ícaro Pedroso, dos Santos, Bruna Fronza
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista da Unifebe
• Texto Completo: https://periodicos.unifebe.edu.br/index.php/reei/article/view/599
• topic: SWOT Matrix; Productive Arrangement; Health; Innovation.; Matriz SWOT; Arranjo Produtivo; Saúde; Inovação.

The Local Productive Arrangement (APL) of the Industrial Health Complex (CIS) of RS was constituted through cooperative forces and leaderships, and includes industrial sectors in the areas of health and biotechnology. To understand the scenario that the arrangement is inserted, the SWOT Matrix was used as a management tool. Through the description of the strengths and weaknesses and the understanding of external environment factors as the opportunities and threats to the APL-CIS, it was possible to infer the outlining of strategies. The Action Plan was drawn up according to this description, so through the SWOT analysis, strategic lines were defined that will be worked to improve the functioning and the chaining of this productive chain. It is concluded that the APL scenario is very promising, the interrelationship between the links in the chain proved to be very important for efficiency in the processes and in the prospection of new products and markets.