Estudo locacional das feiras de economia solidária do município de Campinas/SP e a necessidade de implementação de um recinto feiral
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2015 |
| Tipo de documento: | Trabalho de conclusão de curso |
| Idioma: | por |
| Título da fonte: | Repositório Institucional da UNESP |
| Texto Completo: | http://hdl.handle.net/11449/142932 http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2016-07-15/000867369.pdf |
Resumo: | This CBT aims to evaluate the marketing strategy methodology of products coming from the Solidarity Economy, emphasizing the issue shows of solidarity economy, highlighting the successes and failures in their implementation, for this, we did a study on the situation of the city of Campinas / SP . To achieve this goal we carried out a territorial analysis of Trade Fair Solidarity Economy in Campinas / SP, seeking to expose as have been inserted in the county, and the verification of possibilities to establish theoretical links between Solidarity Economy marketing theme and geography theme of trade and consumption |