Slim bodies, naked bodies: fashion in Rio de Janeiro’s illustrated press and the dissemination of a new aesthetic body (1920-1940)

Detalhes bibliográficos
Autor(a) principal: Mello, Júlia
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista dObra[s]
Texto Completo: https://dobras.emnuvens.com.br/dobras/article/view/1144
Resumo: This article aims to present dialogues about the new standards of Brazilian women’s bodies visible in the 1920’s by considering an analysis in the fashion displayed in Rio de Janeiro’s magazines Para todos, Careta and O Malho. The 1920’s/1940’s is a pe-riod of significant social, cultural and economic changes in Brazil and it is also the context where the development of the discourses around corporal and sports practices contribu-ted to the idea of corporal care as something related to health, beauty and productivity. The analysis of the magazines is based on a theoretical discussion that intertwines body history, gender issues, fashion, medical and normative discourses. Thus, authors such as Georges Vigarello (2011), Denise Sant’anna (2016), Carmen Lúcia Soares (2011) and Mi-chel Foucault (1999) are considered. The results reveal the construction of gazes based on conventions and stereotypes, limiting individual and social possibilities, for the image of women, whether in photography, text or illustration. The images included in the maga-zines reaffirm the dominant cultural values, including the hierarchy between the sexes.
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spelling Slim bodies, naked bodies: fashion in Rio de Janeiro’s illustrated press and the dissemination of a new aesthetic body (1920-1940)Corpos enxutos, corpos desnudos: a moda na imprensa ilustrada carioca e a disseminação de uma nova estética corporal (1920-1940)BodyGenderPressFashionCorpoGêneroImprensaModaThis article aims to present dialogues about the new standards of Brazilian women’s bodies visible in the 1920’s by considering an analysis in the fashion displayed in Rio de Janeiro’s magazines Para todos, Careta and O Malho. The 1920’s/1940’s is a pe-riod of significant social, cultural and economic changes in Brazil and it is also the context where the development of the discourses around corporal and sports practices contribu-ted to the idea of corporal care as something related to health, beauty and productivity. The analysis of the magazines is based on a theoretical discussion that intertwines body history, gender issues, fashion, medical and normative discourses. Thus, authors such as Georges Vigarello (2011), Denise Sant’anna (2016), Carmen Lúcia Soares (2011) and Mi-chel Foucault (1999) are considered. The results reveal the construction of gazes based on conventions and stereotypes, limiting individual and social possibilities, for the image of women, whether in photography, text or illustration. The images included in the maga-zines reaffirm the dominant cultural values, including the hierarchy between the sexes.[resumo] Este artigo tem por objetivo apresentar a construção de diálogos em torno das novas exigências do corpo da brasileira visíveis a partir da década de 1920, considerando a análise da moda disseminada nas revistas ilustradas cariocas Para todos, Careta e O Malho. O período escolhido – de 1920 a 1940 – é de significativas mudanças sociais, culturais e econômicas no Brasil e também do desenvolvimento dos discursos sobre as práticas cor-porais e esportivas que contribuíram para a ideia de cuidado corporal como algo atrelado à saúde, à beleza e à força produtiva. A análise dos periódicos é realizada a partir de uma discussão teórica que entrelaça história do corpo, questões de gênero, moda, discursos mé-dicos e normativos. Dessa forma, considera autores como Georges Vigarello (2011), Deni-se Sant’anna (2016), Carmen Lúcia Soares (2011) e Michel Foucault (1999). Os resultados revelam a construção de olhares pautados em convenções e estereótipos, limitadores de possibilidades individuais e sociais, a partir da imagem da mulher na fotografia, no texto ou na ilustração. Imagens que reafirmam os valores dominantes, a hierarquia entre os sexos.  Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2020-08-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/114410.26563/dobras.v14i29.1144dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 14 n. 29 (2020); 204-2212358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/1144/627Copyright (c) 2020 Júlia Melloinfo:eu-repo/semantics/openAccessMello, Júlia2020-08-03T21:06:25Zoai:ojs.dobras.emnuvens.com.br:article/1144Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2023-01-12T16:05:42.316366Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)true
dc.title.none.fl_str_mv Slim bodies, naked bodies: fashion in Rio de Janeiro’s illustrated press and the dissemination of a new aesthetic body (1920-1940)
Corpos enxutos, corpos desnudos: a moda na imprensa ilustrada carioca e a disseminação de uma nova estética corporal (1920-1940)
title Slim bodies, naked bodies: fashion in Rio de Janeiro’s illustrated press and the dissemination of a new aesthetic body (1920-1940)
spellingShingle Slim bodies, naked bodies: fashion in Rio de Janeiro’s illustrated press and the dissemination of a new aesthetic body (1920-1940)
Mello, Júlia
Body
Gender
Press
Fashion
Corpo
Gênero
Imprensa
Moda
title_short Slim bodies, naked bodies: fashion in Rio de Janeiro’s illustrated press and the dissemination of a new aesthetic body (1920-1940)
title_full Slim bodies, naked bodies: fashion in Rio de Janeiro’s illustrated press and the dissemination of a new aesthetic body (1920-1940)
title_fullStr Slim bodies, naked bodies: fashion in Rio de Janeiro’s illustrated press and the dissemination of a new aesthetic body (1920-1940)
title_full_unstemmed Slim bodies, naked bodies: fashion in Rio de Janeiro’s illustrated press and the dissemination of a new aesthetic body (1920-1940)
title_sort Slim bodies, naked bodies: fashion in Rio de Janeiro’s illustrated press and the dissemination of a new aesthetic body (1920-1940)
author Mello, Júlia
author_facet Mello, Júlia
author_role author
dc.contributor.author.fl_str_mv Mello, Júlia
dc.subject.por.fl_str_mv Body
Gender
Press
Fashion
Corpo
Gênero
Imprensa
Moda
topic Body
Gender
Press
Fashion
Corpo
Gênero
Imprensa
Moda
description This article aims to present dialogues about the new standards of Brazilian women’s bodies visible in the 1920’s by considering an analysis in the fashion displayed in Rio de Janeiro’s magazines Para todos, Careta and O Malho. The 1920’s/1940’s is a pe-riod of significant social, cultural and economic changes in Brazil and it is also the context where the development of the discourses around corporal and sports practices contribu-ted to the idea of corporal care as something related to health, beauty and productivity. The analysis of the magazines is based on a theoretical discussion that intertwines body history, gender issues, fashion, medical and normative discourses. Thus, authors such as Georges Vigarello (2011), Denise Sant’anna (2016), Carmen Lúcia Soares (2011) and Mi-chel Foucault (1999) are considered. The results reveal the construction of gazes based on conventions and stereotypes, limiting individual and social possibilities, for the image of women, whether in photography, text or illustration. The images included in the maga-zines reaffirm the dominant cultural values, including the hierarchy between the sexes.
publishDate 2020
dc.date.none.fl_str_mv 2020-08-03
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/1144
10.26563/dobras.v14i29.1144
url https://dobras.emnuvens.com.br/dobras/article/view/1144
identifier_str_mv 10.26563/dobras.v14i29.1144
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/1144/627
dc.rights.driver.fl_str_mv Copyright (c) 2020 Júlia Mello
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Júlia Mello
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
dc.source.none.fl_str_mv dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 14 n. 29 (2020); 204-221
2358-0003
1982-0313
reponame:Revista dObra[s]
instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron:ABEPEM
instname_str Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron_str ABEPEM
institution ABEPEM
reponame_str Revista dObra[s]
collection Revista dObra[s]
repository.name.fl_str_mv Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
repository.mail.fl_str_mv dobras.abepem@gmail.com
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