Demand chain management& supply chain management: a conceptual framework to reach value chain excellence
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Produção Online |
Texto Completo: | https://www.producaoonline.org.br/rpo/article/view/4274 |
Resumo: | The quest for agility and flexibility in order to improve the customer service on current turbulent environments with often demand variation, easiest global product acquisition and higher new product introductions, mainly by new technologies, it makes companies to seek for processes review, mainly on logistics. Widely and complex supply chains hitched on final customer desires in obtain their products on a very short-term period reinforce this new techniques research to improve demand visibility and become more efficient readiness. One new concept is Demand chain management(DCM), which foresees to leverage and to group marketing disciplines and review Supply chain management(SCM) concept. However, as it is a new concept, authors disagree on DCM and SCM concepts yet as well as they do not deeply describe its main processes/disciplines for them neither orientate for any implementation model. The current paper proposes elucidate similarities and differences between DCM and SCM, which disciplines is related to each entity, itsprocess connection between them and present a conceptual framework proposal. The paper's target is search for techniques in order to get value chain excellence by final customer's perspective. |
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Demand chain management& supply chain management: a conceptual framework to reach value chain excellenceDemand chain management& supply chain management: uma estrutura conceitual para alcançar a excelência na cadeia de valorDemand chain managementSupply chain managementSales & operations PlanningEstrutura conceitualCadeia de valorFleiss’ kappaDemand chain managementSupply chain managementSales & operations planningConceptual frameworkValue chainFleiss’ kappaThe quest for agility and flexibility in order to improve the customer service on current turbulent environments with often demand variation, easiest global product acquisition and higher new product introductions, mainly by new technologies, it makes companies to seek for processes review, mainly on logistics. Widely and complex supply chains hitched on final customer desires in obtain their products on a very short-term period reinforce this new techniques research to improve demand visibility and become more efficient readiness. One new concept is Demand chain management(DCM), which foresees to leverage and to group marketing disciplines and review Supply chain management(SCM) concept. However, as it is a new concept, authors disagree on DCM and SCM concepts yet as well as they do not deeply describe its main processes/disciplines for them neither orientate for any implementation model. The current paper proposes elucidate similarities and differences between DCM and SCM, which disciplines is related to each entity, itsprocess connection between them and present a conceptual framework proposal. The paper's target is search for techniques in order to get value chain excellence by final customer's perspective.A busca por maior agilidade e flexibilidade para melhora o atendimento aos clientes, em ambientes de constantes variações de demanda, facilidade para a aquisição de um produto de forma global e elevadas introduções de novos produtos, através de novas tecnologias, faz com que as organizações busquem rever seus processos, principalmente, logísticos. Cadeias de suprimentos amplas e complexas atreladas aos desejosdos clientes finais em obterem seus produtos em um curto espaço de tempo, reforça a busca por técnicas para melhorar a visibilidade das demandas e tornar a reação à cadeia mais eficiente. Um conceito recente é o Demand chain management(DCM) quebusca elevar e agrupar disciplinas de marketing e rever o conceito Supply chain management(SCM). Entretanto, por se tratar de um novo conceito, autores divergem sobre os conceitos de DCM e SCM, bem como não detalham seus processose também não direcionampara um modelo de implementação. O presente trabalho propõe elucidar as semelhanças e diferenças entre DCM e SCM, quais disciplinas são abordadas em cada entidade, seu processo de conexão e apresenta uma proposta de estrutura conceitual. O objetivo do presente trabalho é buscar excelência na cadeia de valor, com a percepção no cliente final.Associação Brasileira de Engenharia de Produção2022-03-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfvideo/mp4https://www.producaoonline.org.br/rpo/article/view/427410.14488/1676-1901.v21i4.4274Revista Produção Online; Vol. 21 No. 4 (2021); 1081-1115Revista Produção Online; v. 21 n. 4 (2021); 1081-11151676-1901reponame:Revista Produção Onlineinstname:Associação Brasileira de Engenharia de Produção (ABEPRO)instacron:ABEPROporhttps://www.producaoonline.org.br/rpo/article/view/4274/2108https://www.producaoonline.org.br/rpo/article/view/4274/2109Copyright (c) 2022 Revista Produção Onlinehttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessKlein da Luz, LucianoCassel, Ricardo Augusto2022-03-25T20:29:32Zoai:ojs.emnuvens.com.br:article/4274Revistahttp://producaoonline.org.br/rpoPUBhttps://www.producaoonline.org.br/rpo/oai||producaoonline@gmail.com1676-19011676-1901opendoar:2022-03-25T20:29:32Revista Produção Online - Associação Brasileira de Engenharia de Produção (ABEPRO)false |
dc.title.none.fl_str_mv |
Demand chain management& supply chain management: a conceptual framework to reach value chain excellence Demand chain management& supply chain management: uma estrutura conceitual para alcançar a excelência na cadeia de valor |
title |
Demand chain management& supply chain management: a conceptual framework to reach value chain excellence |
spellingShingle |
Demand chain management& supply chain management: a conceptual framework to reach value chain excellence Klein da Luz, Luciano Demand chain management Supply chain management Sales & operations Planning Estrutura conceitual Cadeia de valor Fleiss’ kappa Demand chain management Supply chain management Sales & operations planning Conceptual framework Value chain Fleiss’ kappa |
title_short |
Demand chain management& supply chain management: a conceptual framework to reach value chain excellence |
title_full |
Demand chain management& supply chain management: a conceptual framework to reach value chain excellence |
title_fullStr |
Demand chain management& supply chain management: a conceptual framework to reach value chain excellence |
title_full_unstemmed |
Demand chain management& supply chain management: a conceptual framework to reach value chain excellence |
title_sort |
Demand chain management& supply chain management: a conceptual framework to reach value chain excellence |
author |
Klein da Luz, Luciano |
author_facet |
Klein da Luz, Luciano Cassel, Ricardo Augusto |
author_role |
author |
author2 |
Cassel, Ricardo Augusto |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Klein da Luz, Luciano Cassel, Ricardo Augusto |
dc.subject.por.fl_str_mv |
Demand chain management Supply chain management Sales & operations Planning Estrutura conceitual Cadeia de valor Fleiss’ kappa Demand chain management Supply chain management Sales & operations planning Conceptual framework Value chain Fleiss’ kappa |
topic |
Demand chain management Supply chain management Sales & operations Planning Estrutura conceitual Cadeia de valor Fleiss’ kappa Demand chain management Supply chain management Sales & operations planning Conceptual framework Value chain Fleiss’ kappa |
description |
The quest for agility and flexibility in order to improve the customer service on current turbulent environments with often demand variation, easiest global product acquisition and higher new product introductions, mainly by new technologies, it makes companies to seek for processes review, mainly on logistics. Widely and complex supply chains hitched on final customer desires in obtain their products on a very short-term period reinforce this new techniques research to improve demand visibility and become more efficient readiness. One new concept is Demand chain management(DCM), which foresees to leverage and to group marketing disciplines and review Supply chain management(SCM) concept. However, as it is a new concept, authors disagree on DCM and SCM concepts yet as well as they do not deeply describe its main processes/disciplines for them neither orientate for any implementation model. The current paper proposes elucidate similarities and differences between DCM and SCM, which disciplines is related to each entity, itsprocess connection between them and present a conceptual framework proposal. The paper's target is search for techniques in order to get value chain excellence by final customer's perspective. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-03-25 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.producaoonline.org.br/rpo/article/view/4274 10.14488/1676-1901.v21i4.4274 |
url |
https://www.producaoonline.org.br/rpo/article/view/4274 |
identifier_str_mv |
10.14488/1676-1901.v21i4.4274 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.producaoonline.org.br/rpo/article/view/4274/2108 https://www.producaoonline.org.br/rpo/article/view/4274/2109 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Revista Produção Online https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Revista Produção Online https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf video/mp4 |
dc.publisher.none.fl_str_mv |
Associação Brasileira de Engenharia de Produção |
publisher.none.fl_str_mv |
Associação Brasileira de Engenharia de Produção |
dc.source.none.fl_str_mv |
Revista Produção Online; Vol. 21 No. 4 (2021); 1081-1115 Revista Produção Online; v. 21 n. 4 (2021); 1081-1115 1676-1901 reponame:Revista Produção Online instname:Associação Brasileira de Engenharia de Produção (ABEPRO) instacron:ABEPRO |
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Associação Brasileira de Engenharia de Produção (ABEPRO) |
instacron_str |
ABEPRO |
institution |
ABEPRO |
reponame_str |
Revista Produção Online |
collection |
Revista Produção Online |
repository.name.fl_str_mv |
Revista Produção Online - Associação Brasileira de Engenharia de Produção (ABEPRO) |
repository.mail.fl_str_mv |
||producaoonline@gmail.com |
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