The Challenges of the Constitution of the Legitimacy of the Institutional Entrepreneur in the Process of Revitalization of Streets Retails Poles

• Autor(a) principal: Silva, André Luiz Barbosa da
• Data de Publicação: 2018
• Outros Autores: Parente, Juracy
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE
• Texto Completo: https://www.regepe.org.br/regepe/article/view/1089
• topic: Empreendedorismo Institucional; Legitimidade; Polos de Rua; Teoria Institucional; Varejo

The street retail center suffered heavy interference as market changes, contributing to its decentralization process. Revitalization projects are ways to reverse this process. However, the Brazilian context does not present a legitimized and institutionalized model that allows the development of the revitalization process. It can be noticed that the retailers or those that are called by institutions external to the cluster to act as the institutional entrepreneurs can present the processes of revitalization of accounts. In the wake of revitalization, retail institutional entrepreneur (RIE) begins its legitimacy in its peers and later with the field outside the pole. In this sense, this research presents as central objective to describe and explain the process of construction of the EIV legitimacy among its peers and later how they act in a gradual way to build legitimacy of the retail pole in the institutional field. To answer this objective, this article applied the multiple case study with retail districts spread throughout Brazil. The results showed that the generation of a structured project, with collective plans and with the purpose of increasing local capacity, was not enough to guarantee the construction of the RIE legitimacy.