Out of series design in ,ovo production
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | DATJournal |
Texto Completo: | https://datjournal.anhembi.br/dat/article/view/137 |
Resumo: | This article discusses the production of the double, ovo, composed by Luciana Martins and Gerson de Oliveira for 28 years from the concept out of series. Out of series we mean a production that is dissociated from the industry and does not follow traditional projective methods, that is, guided by pre-defined materials and manufacturing systems, following design, ideation, validation, among others, aiming at solving a problem. On the contrary, in the out of series design the proposition of an artifact often derives from the daily observation, of a restlessness or enchantment. The production of the ,ovo lies on the border between art and design, establishing dialogues between the areas and enabling the generation of products that invite reflection through the unusual of object proposals, going beyond the functionalist and consumer issues. The circulation and insertion of the production of the ,ovo was initially done in galleries and shows, as well as design awards, demonstrating its approximation and hybridization with the artistic universe. On theother hand, their production often occurs in limited editions or on a small scale. Within this context we divided the present article into three topics. In the first, an out of serie design, we make an explanation about the concept and its characteristics. In the second, Indeterminacy, we discuss the non-objectivity of the out of serie artifacts and, finally, Freedom as a methodology, we approach the methodology of creating the projects of the double. |
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Out of series design in ,ovo productionLo sobresaliente en la producción de , ovoO fora de série na produção da ,ovodesignfora de sériedesign contemporâneoarte e designdesign no BrasilOut of serie designcontemporary designart and designdesign in BrazilThis article discusses the production of the double, ovo, composed by Luciana Martins and Gerson de Oliveira for 28 years from the concept out of series. Out of series we mean a production that is dissociated from the industry and does not follow traditional projective methods, that is, guided by pre-defined materials and manufacturing systems, following design, ideation, validation, among others, aiming at solving a problem. On the contrary, in the out of series design the proposition of an artifact often derives from the daily observation, of a restlessness or enchantment. The production of the ,ovo lies on the border between art and design, establishing dialogues between the areas and enabling the generation of products that invite reflection through the unusual of object proposals, going beyond the functionalist and consumer issues. The circulation and insertion of the production of the ,ovo was initially done in galleries and shows, as well as design awards, demonstrating its approximation and hybridization with the artistic universe. On theother hand, their production often occurs in limited editions or on a small scale. Within this context we divided the present article into three topics. In the first, an out of serie design, we make an explanation about the concept and its characteristics. In the second, Indeterminacy, we discuss the non-objectivity of the out of serie artifacts and, finally, Freedom as a methodology, we approach the methodology of creating the projects of the double.Este artigo discute a produção da dupla ,ovo, composta por Luciana Martins e Gerson de Oliveira há 28 anos a partir do conceito fora de série. Por fora de série entendemos uma produção dissociada da indústria e que não segue metodologias projetuais tradicionais, ou seja, orientadas por materiais e sistemas de fabricação pré-definidos, seguindo etapas de concepção, ideação, validação, entre outras, visando a solução de um problema. Pelo contrário, no design fora de série a proposição de uma artefato deriva muitas vezes da observação cotidiana, de uma inquietação ou encantamento. A produção da ,ovo situa-se no limite entre arte e design, estabelecendo diálogos entre as áreas e possibilitando a geração de produtos que convidam àreflexão pelo inusitado das propostas de objetos, indo para além das questões funcionalistas e de consumo. A circulação e a inserção da produção da ,ovo se deu inicialmente em galerias e mostras, além de premiações de design, demonstrando sua aproximação e hibridação com o universo artístico. Por outro lado, sua produção ocorre, muitas vezes, em edições limitadas ou em pequena escala. Dentro deste contexto dividimos o presente artigo em três tópicos. No primeiro, design fora de série, fazemos uma explanação sobre o conceito e suas características. No segundo, Indeterminação, discutimos a não objetividade dos artefatos fora de série e, por fim, A liberdade como metodologia, abordamos a metodologia de criação dos projetos da dupla.Universidade Anhambi Murumbi2019-08-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/13710.29147/dat.v4i2.137DAT Journal; Vol. 4 No. 2 (2019): Design and Activism; 122-134DAT Journal; Vol. 4 Núm. 2 (2019): Diseño y activismo; 122-134DAT Journal; v. 4 n. 2 (2019): Design e Ativismo; 122-1342526-178910.29147/dat.v4i2reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIporhttps://datjournal.anhembi.br/dat/article/view/137/118Barbosa, Valéria C.Arantes, Priscilainfo:eu-repo/semantics/openAccess2020-06-08T21:55:59Zoai:ojs.datjournal.anhembi.br:article/137Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2020-06-08T21:55:59DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false |
dc.title.none.fl_str_mv |
Out of series design in ,ovo production Lo sobresaliente en la producción de , ovo O fora de série na produção da ,ovo |
title |
Out of series design in ,ovo production |
spellingShingle |
Out of series design in ,ovo production Barbosa, Valéria C. design fora de série design contemporâneo arte e design design no Brasil Out of serie design contemporary design art and design design in Brazil |
title_short |
Out of series design in ,ovo production |
title_full |
Out of series design in ,ovo production |
title_fullStr |
Out of series design in ,ovo production |
title_full_unstemmed |
Out of series design in ,ovo production |
title_sort |
Out of series design in ,ovo production |
author |
Barbosa, Valéria C. |
author_facet |
Barbosa, Valéria C. Arantes, Priscila |
author_role |
author |
author2 |
Arantes, Priscila |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Barbosa, Valéria C. Arantes, Priscila |
dc.subject.por.fl_str_mv |
design fora de série design contemporâneo arte e design design no Brasil Out of serie design contemporary design art and design design in Brazil |
topic |
design fora de série design contemporâneo arte e design design no Brasil Out of serie design contemporary design art and design design in Brazil |
description |
This article discusses the production of the double, ovo, composed by Luciana Martins and Gerson de Oliveira for 28 years from the concept out of series. Out of series we mean a production that is dissociated from the industry and does not follow traditional projective methods, that is, guided by pre-defined materials and manufacturing systems, following design, ideation, validation, among others, aiming at solving a problem. On the contrary, in the out of series design the proposition of an artifact often derives from the daily observation, of a restlessness or enchantment. The production of the ,ovo lies on the border between art and design, establishing dialogues between the areas and enabling the generation of products that invite reflection through the unusual of object proposals, going beyond the functionalist and consumer issues. The circulation and insertion of the production of the ,ovo was initially done in galleries and shows, as well as design awards, demonstrating its approximation and hybridization with the artistic universe. On theother hand, their production often occurs in limited editions or on a small scale. Within this context we divided the present article into three topics. In the first, an out of serie design, we make an explanation about the concept and its characteristics. In the second, Indeterminacy, we discuss the non-objectivity of the out of serie artifacts and, finally, Freedom as a methodology, we approach the methodology of creating the projects of the double. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-08-05 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://datjournal.anhembi.br/dat/article/view/137 10.29147/dat.v4i2.137 |
url |
https://datjournal.anhembi.br/dat/article/view/137 |
identifier_str_mv |
10.29147/dat.v4i2.137 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://datjournal.anhembi.br/dat/article/view/137/118 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Anhambi Murumbi |
publisher.none.fl_str_mv |
Universidade Anhambi Murumbi |
dc.source.none.fl_str_mv |
DAT Journal; Vol. 4 No. 2 (2019): Design and Activism; 122-134 DAT Journal; Vol. 4 Núm. 2 (2019): Diseño y activismo; 122-134 DAT Journal; v. 4 n. 2 (2019): Design e Ativismo; 122-134 2526-1789 10.29147/dat.v4i2 reponame:DATJournal instname:Universidade Anhembi Morumbi (ANHEMBI) instacron:ANHEMBI |
instname_str |
Universidade Anhembi Morumbi (ANHEMBI) |
instacron_str |
ANHEMBI |
institution |
ANHEMBI |
reponame_str |
DATJournal |
collection |
DATJournal |
repository.name.fl_str_mv |
DATJournal - Universidade Anhembi Morumbi (ANHEMBI) |
repository.mail.fl_str_mv |
||ppgdesign@anhembi.br |
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1797239920781164544 |