The external signaling of facedes in the current urban context of the city of São Paulo

Detalhes bibliográficos
Autor(a) principal: Fernandes, Vitor de Castro
Data de Publicação: 2021
Outros Autores: Prado, Gilbertto
Tipo de documento: Artigo
Idioma: spa
Título da fonte: DATJournal
Texto Completo: https://datjournal.anhembi.br/dat/article/view/440
Resumo: This research proposes an exploratory investigation of the behavior of brands in the urban context of the city of São Paulo. For this purpose, it is initially intended to understand the configuration of the elements that make up a system of visual identity. Because it is an approach related to the city of São Paulo, the urban context and its environmental perception will be studied, considering the changes that have taken place in the landscape of São Paulo due to the accelerated growth of the metropolis in the last decades. In this sense, it is opportune to lift the restrictions imposed by the Lei Cidade Limpa in force in the municipality a decade ago. Finally, in order to illustrate the relation of the signaling of the marks in the city, a study of the external identifications of commercial establishments will be carried out in order to understand the aesthetic resources used in the elements that surround the visual communication projects of its façades, considering the restrictions imposed by the Law.
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spelling The external signaling of facedes in the current urban context of the city of São PauloLa señalización externa de fachadas comerciales en el actual contexto urbano de la ciudad de São PauloA sinalização externa de fachadas no atual contexto urbano da cidade de São PauloDesignSinalização externaIdentidade visual de marcaPaisagem urbana de São PauloDesignExternal signageBrand identityUrban landscape of São PauloDiseñoSeñalización externaPaisaje urbano de São PauloThis research proposes an exploratory investigation of the behavior of brands in the urban context of the city of São Paulo. For this purpose, it is initially intended to understand the configuration of the elements that make up a system of visual identity. Because it is an approach related to the city of São Paulo, the urban context and its environmental perception will be studied, considering the changes that have taken place in the landscape of São Paulo due to the accelerated growth of the metropolis in the last decades. In this sense, it is opportune to lift the restrictions imposed by the Lei Cidade Limpa in force in the municipality a decade ago. Finally, in order to illustrate the relation of the signaling of the marks in the city, a study of the external identifications of commercial establishments will be carried out in order to understand the aesthetic resources used in the elements that surround the visual communication projects of its façades, considering the restrictions imposed by the Law.Este texto propone una investigación exploratoria del comportamiento de las marcas en el actual contexto urbano de la ciudad de São Paulo. Por lo tanto se pretende, inicialmente, comprender la configuración de los elementos que componen un sistema de identidad visual. Por tratarse de un enfoque relacionado a la capital paulista, serán estudiados el contexto urbano y su percepción ambiental, considerando los cambios ocurridos en el paisaje paulistana debido al crecimiento acelerado de la metrópolis en las últimas décadas. En este sentido, es oportuno apuntar las restricciones impuestas por la Ley Ciudad Limpia vigente en el municipio hace una década. Finalmente, para ilustrar la relación de la señalización de las marcas en la ciudad, será realizado un estudio de las identificaciones externas de establecimientos comerciales con el objetivo de comprender los recursos estéticos utilizados en los elementos que circundan los proyectos de comunicación visual de sus fachadas, considerando las restricciones impuestas por la Ley.Esta pesquisa propõe uma investigação exploratória do comportamento das marcas no contexto urbano da cidade de São Paulo. Para tanto pretende=se, inicialmente, compreender a configuração dos elementos que compõem um sistema de identidade visual. Por se tratar de uma abordagem relacionada à capital paulista, serão estudados o contexto urbano e sua percepção ambiental, considerando as mudanças ocorridas na paisagem paulistana devido ao crescimento acelerado da metrópole nas últimas décadas. Neste sentido, torna-se oportuno levantar as restrições impostas pela Lei Cidade Limpa vigente no município há uma década. Por fim, para ilustrar a relação da sinalização das marcas na cidade, será realizado um estudo das identificações externas de estabelecimentos comerciais com o objetivo de compreender os recursos estéticos utilizados nos elementos que circundam os projetos de comunicação visual de suas fachadas, considerando as restrições impostas pela Lei.Universidade Anhambi Murumbi2021-10-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/44010.29147/dat.v6i3.440DAT Journal; Vol. 6 No. 3 (2021): Design + Art + Dossiê PPG Design UFMA; 105-116DAT Journal; Vol. 6 Núm. 3 (2021): Design + Art + Dossiê PPG Design UFMA; 105-116DAT Journal; v. 6 n. 3 (2021): Design + Art + Dossiê PPG Design UFMA; 105-1162526-178910.29147/dat.v6i3reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIspahttps://datjournal.anhembi.br/dat/article/view/440/319https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessFernandes, Vitor de CastroPrado, Gilbertto2022-03-29T12:24:38Zoai:ojs.datjournal.anhembi.br:article/440Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2022-03-29T12:24:38DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv The external signaling of facedes in the current urban context of the city of São Paulo
La señalización externa de fachadas comerciales en el actual contexto urbano de la ciudad de São Paulo
A sinalização externa de fachadas no atual contexto urbano da cidade de São Paulo
title The external signaling of facedes in the current urban context of the city of São Paulo
spellingShingle The external signaling of facedes in the current urban context of the city of São Paulo
Fernandes, Vitor de Castro
Design
Sinalização externa
Identidade visual de marca
Paisagem urbana de São Paulo
Design
External signage
Brand identity
Urban landscape of São Paulo
Diseño
Señalización externa
Paisaje urbano de São Paulo
title_short The external signaling of facedes in the current urban context of the city of São Paulo
title_full The external signaling of facedes in the current urban context of the city of São Paulo
title_fullStr The external signaling of facedes in the current urban context of the city of São Paulo
title_full_unstemmed The external signaling of facedes in the current urban context of the city of São Paulo
title_sort The external signaling of facedes in the current urban context of the city of São Paulo
author Fernandes, Vitor de Castro
author_facet Fernandes, Vitor de Castro
Prado, Gilbertto
author_role author
author2 Prado, Gilbertto
author2_role author
dc.contributor.author.fl_str_mv Fernandes, Vitor de Castro
Prado, Gilbertto
dc.subject.por.fl_str_mv Design
Sinalização externa
Identidade visual de marca
Paisagem urbana de São Paulo
Design
External signage
Brand identity
Urban landscape of São Paulo
Diseño
Señalización externa
Paisaje urbano de São Paulo
topic Design
Sinalização externa
Identidade visual de marca
Paisagem urbana de São Paulo
Design
External signage
Brand identity
Urban landscape of São Paulo
Diseño
Señalización externa
Paisaje urbano de São Paulo
description This research proposes an exploratory investigation of the behavior of brands in the urban context of the city of São Paulo. For this purpose, it is initially intended to understand the configuration of the elements that make up a system of visual identity. Because it is an approach related to the city of São Paulo, the urban context and its environmental perception will be studied, considering the changes that have taken place in the landscape of São Paulo due to the accelerated growth of the metropolis in the last decades. In this sense, it is opportune to lift the restrictions imposed by the Lei Cidade Limpa in force in the municipality a decade ago. Finally, in order to illustrate the relation of the signaling of the marks in the city, a study of the external identifications of commercial establishments will be carried out in order to understand the aesthetic resources used in the elements that surround the visual communication projects of its façades, considering the restrictions imposed by the Law.
publishDate 2021
dc.date.none.fl_str_mv 2021-10-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://datjournal.anhembi.br/dat/article/view/440
10.29147/dat.v6i3.440
url https://datjournal.anhembi.br/dat/article/view/440
identifier_str_mv 10.29147/dat.v6i3.440
dc.language.iso.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://datjournal.anhembi.br/dat/article/view/440/319
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Anhambi Murumbi
publisher.none.fl_str_mv Universidade Anhambi Murumbi
dc.source.none.fl_str_mv DAT Journal; Vol. 6 No. 3 (2021): Design + Art + Dossiê PPG Design UFMA; 105-116
DAT Journal; Vol. 6 Núm. 3 (2021): Design + Art + Dossiê PPG Design UFMA; 105-116
DAT Journal; v. 6 n. 3 (2021): Design + Art + Dossiê PPG Design UFMA; 105-116
2526-1789
10.29147/dat.v6i3
reponame:DATJournal
instname:Universidade Anhembi Morumbi (ANHEMBI)
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instname_str Universidade Anhembi Morumbi (ANHEMBI)
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reponame_str DATJournal
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repository.name.fl_str_mv DATJournal - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv ||ppgdesign@anhembi.br
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