Second Nature, a Practice-led Design Investigation into Consumerism Responding to Sustainable Home Habits
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | DATJournal |
Texto Completo: | https://datjournal.anhembi.br/dat/article/view/695 |
Resumo: | This article discusses a graphic design project about unsustainable habits around the home and their effects on climate change. The article reflects on practice-led design research, asking: How can graphic design be used to provoke young adults to make positive changes towards their unsustainable consumer habits in their homes? The design project entitled: Second Nature - is an awareness campaign that combines the researcher’s passion for environmental sustainability and creative practice as a way of expression through graphic design conventions. The project responded to the research question with a communication campaign, consisting of a series of design artefacts, including a poster series, a zine set, social media presence and a website. The artefacts allow the audience to consider the negative impact their habits cause, providing ways to make small changes towards a more sustainable lifestyle. In conducting the study, reflective and heuristic enquiry was utilised as an approach to problem-solving. In the enquiry, the project employed methods such as contextual review of knowledge, mind mapping, sketching and mock-ups to ideate, reflect and test. The article adopts a commentary on practice and evidences the design decisions to the context, including how the artefacts engage with the audience. The research contributes to the current discourses about climate change in a world dominated by consumerism, proposing and unpacking how an awareness campaign can be used as a tool to combat the depletion of our greater home, earth. |
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Second Nature, a Practice-led Design Investigation into Consumerism Responding to Sustainable Home HabitsSecond Nature, una investigación de diseño dirigida por la práctica sobre el consumismo en respuesta a hábitos de vivienda sosteniblesSecond Nature, uma investigação de design conduzida pela prática sobre o consumismo respondendo a hábitos domésticos sustentáveisMudanças Climáticas e Hábitos de ConsumoPesquisa em DesignDesign gráficoDesign sustentávelClimate Change and Consumer HabitsDesign ResearchGraphic DesignHousehold WasteSustainable DesignCambio Climático y Hábitos de ConsumoInvestigación de diseñoDiseño graficoDeseos domésticosDiseño sustentableThis article discusses a graphic design project about unsustainable habits around the home and their effects on climate change. The article reflects on practice-led design research, asking: How can graphic design be used to provoke young adults to make positive changes towards their unsustainable consumer habits in their homes? The design project entitled: Second Nature - is an awareness campaign that combines the researcher’s passion for environmental sustainability and creative practice as a way of expression through graphic design conventions. The project responded to the research question with a communication campaign, consisting of a series of design artefacts, including a poster series, a zine set, social media presence and a website. The artefacts allow the audience to consider the negative impact their habits cause, providing ways to make small changes towards a more sustainable lifestyle. In conducting the study, reflective and heuristic enquiry was utilised as an approach to problem-solving. In the enquiry, the project employed methods such as contextual review of knowledge, mind mapping, sketching and mock-ups to ideate, reflect and test. The article adopts a commentary on practice and evidences the design decisions to the context, including how the artefacts engage with the audience. The research contributes to the current discourses about climate change in a world dominated by consumerism, proposing and unpacking how an awareness campaign can be used as a tool to combat the depletion of our greater home, earth.Este artículo aborda un proyecto de diseño gráfico sobre hábitos no sostenibles en el hogar y sus efectos sobre el cambio climático. El artículo reflexiona sobre la investigación de diseño dirigida por la práctica y pregunta: ¿Cómo se puede usar el diseño gráfico para provocar que los adultos jóvenes realicen cambios positivos hacia sus hábitos de consumo insostenibles en sus hogares? El proyecto de diseño titulado: Second Nature - es una campaña de concientización que combina la pasión del investigador por la sostenibilidad ambiental y la práctica creativa como una forma de expresión a través de las convenciones del diseño gráfico. El proyecto respondió a la pregunta de investigación con una campaña de comunicación, que constaba de una serie de artefactos de diseño, incluida una serie de carteles, una serie de revistas, presencia en las redes sociales y un sitio web. Los artefactos permiten a la audiencia considerar el impacto negativo que causan sus hábitos, brindando formas de hacer pequeños cambios hacia un estilo de vida más sostenible. Al realizar el estudio, se utilizó la indagación reflexiva y heurística como enfoque para la resolución de problemas. En la investigación, el proyecto empleó métodos como la revisión contextual del conocimiento, mapas mentales, bocetos y maquetas para idear, reflexionar y probar. El artículo adopta un comentario sobre la práctica y evidencia las decisiones de diseño en el contexto, incluida la forma en que los artefactos interactúan con la audiencia. La investigación contribuye a los discursos actuales sobre el cambio climático en un mundo dominado por el consumismo, proponiendo y revelando cómo una campaña de concientización puede usarse como una herramienta para combatir el agotamiento de nuestro gran hogar, la tierra.Este artigo discute um projeto de design gráfico sobre hábitos insustentáveis em casa e seus efeitos nas mudanças climáticas. O artigo reflete sobre a pesquisa de design conduzida pela prática, perguntando: Como o design gráfico pode ser usado para provocar jovens adultos a fazer mudanças positivas em relação aos seus hábitos de consumo insustentáveis em suas casas? O projeto de design intitulado: Second Nature - é uma campanha de conscientização que combina a paixão do pesquisador pela sustentabilidade ambiental e a prática criativa como forma de expressão por meio de convenções de design gráfico. O projeto respondeu à questão de investigação com uma campanha de comunicação, composta por uma série de artefactos de design, incluindo uma série de cartazes, um conjunto de zines, presença nas redes sociais e um website. Os artefactos permitem ao público refletir sobre o impacto negativo que os seus hábitos causam, proporcionando formas de fazer pequenas mudanças para um estilo de vida mais sustentável. Na condução do estudo, a investigação reflexiva e heurística foi utilizada como uma abordagem para a resolução de problemas. Na investigação, o projeto empregou métodos como revisão contextual do conhecimento, mapeamento mental, esboços e maquetes para idealizar, refletir e testar. O artigo adota um comentário sobre a prática e evidencia as decisões de design para o contexto, incluindo como os artefatos se envolvem com o público. A pesquisa contribui para os discursos atuais sobre as mudanças climáticas em um mundo dominado pelo consumismo, propondo e desvendando como uma campanha de conscientização pode ser usada como uma ferramenta para combater o esgotamento de nosso lar maior, a terra.Universidade Anhambi Murumbi2023-03-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://datjournal.anhembi.br/dat/article/view/69510.29147/datjournal.v8i1.695DAT Journal; Vol. 8 No. 1 (2023): Design, Art and Technology + LINK Creative Practice Research Group - Auckland University of Technology - AUT Dossier; 213-249DAT Journal; Vol. 8 Núm. 1 (2023): Design, Art and Technology + LINK Creative Practice Research Group - Auckland University of Technology - AUT Dossier; 213-249DAT Journal; v. 8 n. 1 (2023): Design, Art and Technology + LINK Practice-led Research Group - Auckland University of Technology AUT Dossier; 213-2492526-178910.29147/datjournal.v8i1reponame:DATJournalinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:ANHEMBIenghttps://datjournal.anhembi.br/dat/article/view/695/515Copyright (c) 2023 DAT Journalhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessChambers, JadeMortensen Steagall, Marcos2023-03-15T22:46:44Zoai:ojs.datjournal.anhembi.br:article/695Revistahttps://datjournal.anhembi.br/datPUBhttps://datjournal.anhembi.br/dat/oai||ppgdesign@anhembi.br2526-17892526-1789opendoar:2023-03-15T22:46:44DATJournal - Universidade Anhembi Morumbi (ANHEMBI)false |
dc.title.none.fl_str_mv |
Second Nature, a Practice-led Design Investigation into Consumerism Responding to Sustainable Home Habits Second Nature, una investigación de diseño dirigida por la práctica sobre el consumismo en respuesta a hábitos de vivienda sostenibles Second Nature, uma investigação de design conduzida pela prática sobre o consumismo respondendo a hábitos domésticos sustentáveis |
title |
Second Nature, a Practice-led Design Investigation into Consumerism Responding to Sustainable Home Habits |
spellingShingle |
Second Nature, a Practice-led Design Investigation into Consumerism Responding to Sustainable Home Habits Chambers, Jade Mudanças Climáticas e Hábitos de Consumo Pesquisa em Design Design gráfico Design sustentável Climate Change and Consumer Habits Design Research Graphic Design Household Waste Sustainable Design Cambio Climático y Hábitos de Consumo Investigación de diseño Diseño grafico Deseos domésticos Diseño sustentable |
title_short |
Second Nature, a Practice-led Design Investigation into Consumerism Responding to Sustainable Home Habits |
title_full |
Second Nature, a Practice-led Design Investigation into Consumerism Responding to Sustainable Home Habits |
title_fullStr |
Second Nature, a Practice-led Design Investigation into Consumerism Responding to Sustainable Home Habits |
title_full_unstemmed |
Second Nature, a Practice-led Design Investigation into Consumerism Responding to Sustainable Home Habits |
title_sort |
Second Nature, a Practice-led Design Investigation into Consumerism Responding to Sustainable Home Habits |
author |
Chambers, Jade |
author_facet |
Chambers, Jade Mortensen Steagall, Marcos |
author_role |
author |
author2 |
Mortensen Steagall, Marcos |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Chambers, Jade Mortensen Steagall, Marcos |
dc.subject.por.fl_str_mv |
Mudanças Climáticas e Hábitos de Consumo Pesquisa em Design Design gráfico Design sustentável Climate Change and Consumer Habits Design Research Graphic Design Household Waste Sustainable Design Cambio Climático y Hábitos de Consumo Investigación de diseño Diseño grafico Deseos domésticos Diseño sustentable |
topic |
Mudanças Climáticas e Hábitos de Consumo Pesquisa em Design Design gráfico Design sustentável Climate Change and Consumer Habits Design Research Graphic Design Household Waste Sustainable Design Cambio Climático y Hábitos de Consumo Investigación de diseño Diseño grafico Deseos domésticos Diseño sustentable |
description |
This article discusses a graphic design project about unsustainable habits around the home and their effects on climate change. The article reflects on practice-led design research, asking: How can graphic design be used to provoke young adults to make positive changes towards their unsustainable consumer habits in their homes? The design project entitled: Second Nature - is an awareness campaign that combines the researcher’s passion for environmental sustainability and creative practice as a way of expression through graphic design conventions. The project responded to the research question with a communication campaign, consisting of a series of design artefacts, including a poster series, a zine set, social media presence and a website. The artefacts allow the audience to consider the negative impact their habits cause, providing ways to make small changes towards a more sustainable lifestyle. In conducting the study, reflective and heuristic enquiry was utilised as an approach to problem-solving. In the enquiry, the project employed methods such as contextual review of knowledge, mind mapping, sketching and mock-ups to ideate, reflect and test. The article adopts a commentary on practice and evidences the design decisions to the context, including how the artefacts engage with the audience. The research contributes to the current discourses about climate change in a world dominated by consumerism, proposing and unpacking how an awareness campaign can be used as a tool to combat the depletion of our greater home, earth. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-03-15 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://datjournal.anhembi.br/dat/article/view/695 10.29147/datjournal.v8i1.695 |
url |
https://datjournal.anhembi.br/dat/article/view/695 |
identifier_str_mv |
10.29147/datjournal.v8i1.695 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://datjournal.anhembi.br/dat/article/view/695/515 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 DAT Journal https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 DAT Journal https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Anhambi Murumbi |
publisher.none.fl_str_mv |
Universidade Anhambi Murumbi |
dc.source.none.fl_str_mv |
DAT Journal; Vol. 8 No. 1 (2023): Design, Art and Technology + LINK Creative Practice Research Group - Auckland University of Technology - AUT Dossier; 213-249 DAT Journal; Vol. 8 Núm. 1 (2023): Design, Art and Technology + LINK Creative Practice Research Group - Auckland University of Technology - AUT Dossier; 213-249 DAT Journal; v. 8 n. 1 (2023): Design, Art and Technology + LINK Practice-led Research Group - Auckland University of Technology AUT Dossier; 213-249 2526-1789 10.29147/datjournal.v8i1 reponame:DATJournal instname:Universidade Anhembi Morumbi (ANHEMBI) instacron:ANHEMBI |
instname_str |
Universidade Anhembi Morumbi (ANHEMBI) |
instacron_str |
ANHEMBI |
institution |
ANHEMBI |
reponame_str |
DATJournal |
collection |
DATJournal |
repository.name.fl_str_mv |
DATJournal - Universidade Anhembi Morumbi (ANHEMBI) |
repository.mail.fl_str_mv |
||ppgdesign@anhembi.br |
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1797239920096444416 |