FROM CONVINCING TO INTERACTING: some thoughts about contexts and courses of brazilian advertising

Detalhes bibliográficos
Autor(a) principal: Pereira, Cláudia
Data de Publicação: 2015
Outros Autores: Antunes, Amanda
Tipo de documento: Artigo
Idioma: por
Título da fonte: E-Compós
Texto Completo: https://www.e-compos.org.br/e-compos/article/view/1036
Resumo: From the observation of the transformation proccess of brazilian advertising narrative throughout its history, this article aims at analyzing prevailing trends in advertising at different times. It is show three periods with different ways of approach. Emphasizing contemporary practices, its observes that youth and tecnologies are relevants elements in this scenario.
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spelling FROM CONVINCING TO INTERACTING: some thoughts about contexts and courses of brazilian advertisingDEL CONVENCER A INTERACTUAR: algunas reflexiones sobre los contextos y vías de la publicidad brasileñaDO CONVENCER AO INTERAGIR: algumas reflexões sobre contextos e percursos da publicidade brasileiraPublicidadeJuventudeTecnologiaInteratividade.From the observation of the transformation proccess of brazilian advertising narrative throughout its history, this article aims at analyzing prevailing trends in advertising at different times. It is show three periods with different ways of approach. Emphasizing contemporary practices, its observes that youth and tecnologies are relevants elements in this scenario.A partir de la observación de los procesos de transformación de la narrativa publicitária brasileña a lo largo de su história, este artículo busca analizar tendencias predominantes en la publicidad de diferentes épocas. Se señalan tres periodos con diferentes formas de abordaje. Con énfasis en las prácticas contemporáneas, se observa que la juventud y lãs tecnologias son elementos clave en este escenario.A partir da observação de processos de transformação da narrativa publicitária brasileira ao longo de sua história, este artigo busca analisar tendências predominantes na publicidade em diferentes épocas. São apontados três períodos com distintas formas de abordagem. Com ênfase nas práticas contemporâneas, observa-se que a juventude e as tecnologias são elementos chave nesse cenário.ABEC2015-03-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfimage/jpegimage/jpegimage/jpegimage/jpegimage/jpegvideo/mp4image/jpeghttps://www.e-compos.org.br/e-compos/article/view/103610.30962/ec.1036E-Compós; Vol. 17 No. 3 (2014)E-Compós; Vol. 17 Núm. 3 (2014)E-Compós; v. 17 n. 3 (2014)1808-2599reponame:E-Compósinstname:Associação Nacional dos Programas de Pós-Graduação em Comunicaçãoinstacron:ANPPCporhttps://www.e-compos.org.br/e-compos/article/view/1036/798https://www.e-compos.org.br/e-compos/article/view/1036/1389https://www.e-compos.org.br/e-compos/article/view/1036/1391https://www.e-compos.org.br/e-compos/article/view/1036/1393https://www.e-compos.org.br/e-compos/article/view/1036/1395https://www.e-compos.org.br/e-compos/article/view/1036/1397https://www.e-compos.org.br/e-compos/article/view/1036/1399https://www.e-compos.org.br/e-compos/article/view/1036/1401Pereira, CláudiaAntunes, Amandainfo:eu-repo/semantics/openAccess2021-06-11T12:40:16Zoai:ojs.www.e-compos.org.br:article/1036Revistahttps://www.e-compos.org.br/e-compos/PUBhttps://www.e-compos.org.br/e-compos/oairevistaecompos@gmail.com1808-25991808-2599opendoar:2021-06-11T12:40:16E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicaçãofalse
dc.title.none.fl_str_mv FROM CONVINCING TO INTERACTING: some thoughts about contexts and courses of brazilian advertising
DEL CONVENCER A INTERACTUAR: algunas reflexiones sobre los contextos y vías de la publicidad brasileña
DO CONVENCER AO INTERAGIR: algumas reflexões sobre contextos e percursos da publicidade brasileira
title FROM CONVINCING TO INTERACTING: some thoughts about contexts and courses of brazilian advertising
spellingShingle FROM CONVINCING TO INTERACTING: some thoughts about contexts and courses of brazilian advertising
Pereira, Cláudia
Publicidade
Juventude
Tecnologia
Interatividade.
title_short FROM CONVINCING TO INTERACTING: some thoughts about contexts and courses of brazilian advertising
title_full FROM CONVINCING TO INTERACTING: some thoughts about contexts and courses of brazilian advertising
title_fullStr FROM CONVINCING TO INTERACTING: some thoughts about contexts and courses of brazilian advertising
title_full_unstemmed FROM CONVINCING TO INTERACTING: some thoughts about contexts and courses of brazilian advertising
title_sort FROM CONVINCING TO INTERACTING: some thoughts about contexts and courses of brazilian advertising
author Pereira, Cláudia
author_facet Pereira, Cláudia
Antunes, Amanda
author_role author
author2 Antunes, Amanda
author2_role author
dc.contributor.author.fl_str_mv Pereira, Cláudia
Antunes, Amanda
dc.subject.por.fl_str_mv Publicidade
Juventude
Tecnologia
Interatividade.
topic Publicidade
Juventude
Tecnologia
Interatividade.
description From the observation of the transformation proccess of brazilian advertising narrative throughout its history, this article aims at analyzing prevailing trends in advertising at different times. It is show three periods with different ways of approach. Emphasizing contemporary practices, its observes that youth and tecnologies are relevants elements in this scenario.
publishDate 2015
dc.date.none.fl_str_mv 2015-03-09
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/1036
10.30962/ec.1036
url https://www.e-compos.org.br/e-compos/article/view/1036
identifier_str_mv 10.30962/ec.1036
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.e-compos.org.br/e-compos/article/view/1036/798
https://www.e-compos.org.br/e-compos/article/view/1036/1389
https://www.e-compos.org.br/e-compos/article/view/1036/1391
https://www.e-compos.org.br/e-compos/article/view/1036/1393
https://www.e-compos.org.br/e-compos/article/view/1036/1395
https://www.e-compos.org.br/e-compos/article/view/1036/1397
https://www.e-compos.org.br/e-compos/article/view/1036/1399
https://www.e-compos.org.br/e-compos/article/view/1036/1401
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
image/jpeg
image/jpeg
image/jpeg
image/jpeg
image/jpeg
video/mp4
image/jpeg
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv E-Compós; Vol. 17 No. 3 (2014)
E-Compós; Vol. 17 Núm. 3 (2014)
E-Compós; v. 17 n. 3 (2014)
1808-2599
reponame:E-Compós
instname:Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron:ANPPC
instname_str Associação Nacional dos Programas de Pós-Graduação em Comunicação
instacron_str ANPPC
institution ANPPC
reponame_str E-Compós
collection E-Compós
repository.name.fl_str_mv E-Compós - Associação Nacional dos Programas de Pós-Graduação em Comunicação
repository.mail.fl_str_mv revistaecompos@gmail.com
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