Relacional: Easing the Crisis Effects in the Education Sector

Detalhes bibliográficos
Autor(a) principal: Cernev,Adrian Kemmer
Data de Publicação: 2022
Outros Autores: Menegon,Letícia Fantinato, Maia,Marta de Campos
Tipo de documento: Relatório
Idioma: eng
Título da fonte: RAC. Revista de Administração Contemporânea (Online)
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552022000100801
Resumo: ABSTRACT This teaching case addresses the need for change in Relacional’s business strategy, driven by the negative effects of the COVID-19 pandemic in the Brazilian educational sector in the first half of 2020. The startup is a software warehouse whose systems seek to solve specific problems of educational institutions, from basic to higher level, such as relationship, attraction, and retention of students. In the midst of a scenario of probable crisis in the sector, the partners seek business alternatives to assist educational institutions while wanting to ensure the growth and continuity of the company itself. Applicable in Entrepreneurship, Marketing, and IT courses in undergraduate and graduate Business Management programs, this case addresses concepts of Information Economy, models of offer and pricing of software.
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spelling Relacional: Easing the Crisis Effects in the Education Sectorinformation technologyCRMeducationsoftware versioningsoftware as a serviceABSTRACT This teaching case addresses the need for change in Relacional’s business strategy, driven by the negative effects of the COVID-19 pandemic in the Brazilian educational sector in the first half of 2020. The startup is a software warehouse whose systems seek to solve specific problems of educational institutions, from basic to higher level, such as relationship, attraction, and retention of students. In the midst of a scenario of probable crisis in the sector, the partners seek business alternatives to assist educational institutions while wanting to ensure the growth and continuity of the company itself. Applicable in Entrepreneurship, Marketing, and IT courses in undergraduate and graduate Business Management programs, this case addresses concepts of Information Economy, models of offer and pricing of software.Associação Nacional de Pós-Graduação e Pesquisa em Administração2022-01-01info:eu-repo/semantics/reportinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552022000100801Revista de Administração Contemporânea v.26 n.1 2022reponame:RAC. Revista de Administração Contemporânea (Online)instname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)instacron:ANPAD10.1590/1982-7849rac2022200377.eninfo:eu-repo/semantics/openAccessCernev,Adrian KemmerMenegon,Letícia FantinatoMaia,Marta de Camposeng2021-08-02T00:00:00Zoai:scielo:S1415-65552022000100801Revistahttps://rac.anpad.org.br/index.php/racONGhttps://rac.anpad.org.br/index.php/rac/oairac@anpad.org.br1982-78491415-6555opendoar:2021-08-02T00:00RAC. Revista de Administração Contemporânea (Online) - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)false
dc.title.none.fl_str_mv Relacional: Easing the Crisis Effects in the Education Sector
title Relacional: Easing the Crisis Effects in the Education Sector
spellingShingle Relacional: Easing the Crisis Effects in the Education Sector
Cernev,Adrian Kemmer
information technology
CRM
education
software versioning
software as a service
title_short Relacional: Easing the Crisis Effects in the Education Sector
title_full Relacional: Easing the Crisis Effects in the Education Sector
title_fullStr Relacional: Easing the Crisis Effects in the Education Sector
title_full_unstemmed Relacional: Easing the Crisis Effects in the Education Sector
title_sort Relacional: Easing the Crisis Effects in the Education Sector
author Cernev,Adrian Kemmer
author_facet Cernev,Adrian Kemmer
Menegon,Letícia Fantinato
Maia,Marta de Campos
author_role author
author2 Menegon,Letícia Fantinato
Maia,Marta de Campos
author2_role author
author
dc.contributor.author.fl_str_mv Cernev,Adrian Kemmer
Menegon,Letícia Fantinato
Maia,Marta de Campos
dc.subject.por.fl_str_mv information technology
CRM
education
software versioning
software as a service
topic information technology
CRM
education
software versioning
software as a service
description ABSTRACT This teaching case addresses the need for change in Relacional’s business strategy, driven by the negative effects of the COVID-19 pandemic in the Brazilian educational sector in the first half of 2020. The startup is a software warehouse whose systems seek to solve specific problems of educational institutions, from basic to higher level, such as relationship, attraction, and retention of students. In the midst of a scenario of probable crisis in the sector, the partners seek business alternatives to assist educational institutions while wanting to ensure the growth and continuity of the company itself. Applicable in Entrepreneurship, Marketing, and IT courses in undergraduate and graduate Business Management programs, this case addresses concepts of Information Economy, models of offer and pricing of software.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/report
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552022000100801
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dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/1982-7849rac2022200377.en
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Associação Nacional de Pós-Graduação e Pesquisa em Administração
publisher.none.fl_str_mv Associação Nacional de Pós-Graduação e Pesquisa em Administração
dc.source.none.fl_str_mv Revista de Administração Contemporânea v.26 n.1 2022
reponame:RAC. Revista de Administração Contemporânea (Online)
instname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
instacron:ANPAD
instname_str Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
instacron_str ANPAD
institution ANPAD
reponame_str RAC. Revista de Administração Contemporânea (Online)
collection RAC. Revista de Administração Contemporânea (Online)
repository.name.fl_str_mv RAC. Revista de Administração Contemporânea (Online) - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
repository.mail.fl_str_mv rac@anpad.org.br
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