Relacional: Easing the Crisis Effects in the Education Sector
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Relatório |
Idioma: | eng |
Título da fonte: | RAC. Revista de Administração Contemporânea (Online) |
Texto Completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552022000100801 |
Resumo: | ABSTRACT This teaching case addresses the need for change in Relacional’s business strategy, driven by the negative effects of the COVID-19 pandemic in the Brazilian educational sector in the first half of 2020. The startup is a software warehouse whose systems seek to solve specific problems of educational institutions, from basic to higher level, such as relationship, attraction, and retention of students. In the midst of a scenario of probable crisis in the sector, the partners seek business alternatives to assist educational institutions while wanting to ensure the growth and continuity of the company itself. Applicable in Entrepreneurship, Marketing, and IT courses in undergraduate and graduate Business Management programs, this case addresses concepts of Information Economy, models of offer and pricing of software. |
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Relacional: Easing the Crisis Effects in the Education Sectorinformation technologyCRMeducationsoftware versioningsoftware as a serviceABSTRACT This teaching case addresses the need for change in Relacional’s business strategy, driven by the negative effects of the COVID-19 pandemic in the Brazilian educational sector in the first half of 2020. The startup is a software warehouse whose systems seek to solve specific problems of educational institutions, from basic to higher level, such as relationship, attraction, and retention of students. In the midst of a scenario of probable crisis in the sector, the partners seek business alternatives to assist educational institutions while wanting to ensure the growth and continuity of the company itself. Applicable in Entrepreneurship, Marketing, and IT courses in undergraduate and graduate Business Management programs, this case addresses concepts of Information Economy, models of offer and pricing of software.Associação Nacional de Pós-Graduação e Pesquisa em Administração2022-01-01info:eu-repo/semantics/reportinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552022000100801Revista de Administração Contemporânea v.26 n.1 2022reponame:RAC. Revista de Administração Contemporânea (Online)instname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)instacron:ANPAD10.1590/1982-7849rac2022200377.eninfo:eu-repo/semantics/openAccessCernev,Adrian KemmerMenegon,Letícia FantinatoMaia,Marta de Camposeng2021-08-02T00:00:00Zoai:scielo:S1415-65552022000100801Revistahttps://rac.anpad.org.br/index.php/racONGhttps://rac.anpad.org.br/index.php/rac/oairac@anpad.org.br1982-78491415-6555opendoar:2021-08-02T00:00RAC. Revista de Administração Contemporânea (Online) - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)false |
dc.title.none.fl_str_mv |
Relacional: Easing the Crisis Effects in the Education Sector |
title |
Relacional: Easing the Crisis Effects in the Education Sector |
spellingShingle |
Relacional: Easing the Crisis Effects in the Education Sector Cernev,Adrian Kemmer information technology CRM education software versioning software as a service |
title_short |
Relacional: Easing the Crisis Effects in the Education Sector |
title_full |
Relacional: Easing the Crisis Effects in the Education Sector |
title_fullStr |
Relacional: Easing the Crisis Effects in the Education Sector |
title_full_unstemmed |
Relacional: Easing the Crisis Effects in the Education Sector |
title_sort |
Relacional: Easing the Crisis Effects in the Education Sector |
author |
Cernev,Adrian Kemmer |
author_facet |
Cernev,Adrian Kemmer Menegon,Letícia Fantinato Maia,Marta de Campos |
author_role |
author |
author2 |
Menegon,Letícia Fantinato Maia,Marta de Campos |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Cernev,Adrian Kemmer Menegon,Letícia Fantinato Maia,Marta de Campos |
dc.subject.por.fl_str_mv |
information technology CRM education software versioning software as a service |
topic |
information technology CRM education software versioning software as a service |
description |
ABSTRACT This teaching case addresses the need for change in Relacional’s business strategy, driven by the negative effects of the COVID-19 pandemic in the Brazilian educational sector in the first half of 2020. The startup is a software warehouse whose systems seek to solve specific problems of educational institutions, from basic to higher level, such as relationship, attraction, and retention of students. In the midst of a scenario of probable crisis in the sector, the partners seek business alternatives to assist educational institutions while wanting to ensure the growth and continuity of the company itself. Applicable in Entrepreneurship, Marketing, and IT courses in undergraduate and graduate Business Management programs, this case addresses concepts of Information Economy, models of offer and pricing of software. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/report |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
report |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552022000100801 |
url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1415-65552022000100801 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.1590/1982-7849rac2022200377.en |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Associação Nacional de Pós-Graduação e Pesquisa em Administração |
publisher.none.fl_str_mv |
Associação Nacional de Pós-Graduação e Pesquisa em Administração |
dc.source.none.fl_str_mv |
Revista de Administração Contemporânea v.26 n.1 2022 reponame:RAC. Revista de Administração Contemporânea (Online) instname:Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) instacron:ANPAD |
instname_str |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
instacron_str |
ANPAD |
institution |
ANPAD |
reponame_str |
RAC. Revista de Administração Contemporânea (Online) |
collection |
RAC. Revista de Administração Contemporânea (Online) |
repository.name.fl_str_mv |
RAC. Revista de Administração Contemporânea (Online) - Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
repository.mail.fl_str_mv |
rac@anpad.org.br |
_version_ |
1754209054080630784 |