O papel do design na construção do ethos do protagonista na animação Up ‐ altas aventuras
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório do Centro Universitário Braz Cubas |
Texto Completo: | https://repositorio.cruzeirodosul.edu.br/handle/123456789/437 |
Resumo: | The audience empathy by the animated film (feature‐length) UP (UP, 2009) is verified by its commercial and critical success and by the two Oscar awards conquered. As well as any animated film, details such as the characters' drawings, the scenes composition, and the colors were previously elaborated in order to act as intensifiers of the narrative intended meanings, thus acting in a rhetorical way. Based on the Aristotelian rhetoric and using the animated film UP as a research corpus, the current work aims to investigate the cooperation between design and rhetoric in the argumentative process steps of an animated film. To investigate this cooperation, it was analyzed the protagonist’s visual development ‐ a step known as character design, which, in a rhetorical terms, can be understood as the character’s ethos moment construction. Besides the animated film, the corpus was also be composed by The Art of Up (2009), written by Tim Hauser. In this book, the "concept arts" developed for the animated film by the orator‐director and his team are presented and described in detail. As a research cut, the prologue of the narrative was used for the analysis of the protagonist’s ethical construction. The theoretical framework was composed by rhetoric authors such as Aristotle (2013), Perelman and Olbrechts‐Tyteca (2005), Ferreira (2015), Fiorin (2016), Reboul (2004), and Meyer (2007) associated with visual language fields authors such as Arnheim (2011) and Dondis (1997). Regarding to the character design, it was evoked authors such as Bancroft (2006) and Nakata & Silva (2013). It was able to verify, through the analysis, the cooperation between design and rhetoric in the stages of inventio and elocutio. In the prologue analysis it was verified that the use of forms, colors, proportions, among other visual resources, effectively collaborated to the construction of Carl’s personality ‐ the protagonist ‐ a calm, grouchy and sad old man. |
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O papel do design na construção do ethos do protagonista na animação Up ‐ altas aventurasThe role of design in the construction of the protagonist's ethos in animation Up - high adventuresRetóricaDesignEthosCharacter designFilme de animaçãoCNPQ::LINGUISTICA, LETRAS E ARTESThe audience empathy by the animated film (feature‐length) UP (UP, 2009) is verified by its commercial and critical success and by the two Oscar awards conquered. As well as any animated film, details such as the characters' drawings, the scenes composition, and the colors were previously elaborated in order to act as intensifiers of the narrative intended meanings, thus acting in a rhetorical way. Based on the Aristotelian rhetoric and using the animated film UP as a research corpus, the current work aims to investigate the cooperation between design and rhetoric in the argumentative process steps of an animated film. To investigate this cooperation, it was analyzed the protagonist’s visual development ‐ a step known as character design, which, in a rhetorical terms, can be understood as the character’s ethos moment construction. Besides the animated film, the corpus was also be composed by The Art of Up (2009), written by Tim Hauser. In this book, the "concept arts" developed for the animated film by the orator‐director and his team are presented and described in detail. As a research cut, the prologue of the narrative was used for the analysis of the protagonist’s ethical construction. The theoretical framework was composed by rhetoric authors such as Aristotle (2013), Perelman and Olbrechts‐Tyteca (2005), Ferreira (2015), Fiorin (2016), Reboul (2004), and Meyer (2007) associated with visual language fields authors such as Arnheim (2011) and Dondis (1997). Regarding to the character design, it was evoked authors such as Bancroft (2006) and Nakata & Silva (2013). It was able to verify, through the analysis, the cooperation between design and rhetoric in the stages of inventio and elocutio. In the prologue analysis it was verified that the use of forms, colors, proportions, among other visual resources, effectively collaborated to the construction of Carl’s personality ‐ the protagonist ‐ a calm, grouchy and sad old man.A empatia do público pelo filme de animação (longa‐metragem)UP‐Altas aventuras (UP, 2009) é comprovada pelo sucesso comercial e crítico que obteve e pelos dois prêmios Oscar que conquistou. Como qualquer filme de animação, detalhes, como os designs dos personagens, composição dos cenários e as cores da animação, foram antecipadamente elaborados para funcionar como intensificadores dos sentidos pretendidos pela narrativa, agindo, assim, retoricamente. Fundamentada na retórica aristotélica e utilizando o filme UP como corpus, esta pesquisa tem por objetivo principal investigar a cooperação entre design e retórica nas etapas do processo argumentativo de um filme de animação. Para averiguar essa cooperação, será analisado o desenvolvimento visual do protagonista do filme, etapa conhecida como a do character design, que, em termos retóricos, pode ser entendida como o momento da construção do ethos do personagem. Além do próprio filme, o corpus será também composto pelo livro The art of Up (2009), escrito por Tim Hauser. Nessa obra, as “artes conceituais” (concept arts) desenvolvidas para a animação pelo orador‐diretor e sua equipe são apresentadas e descritas detalhadamente. Como recorte, utilizaremos o prólogo da narrativa para a análise da construção ética do protagonista. Comporão o arcabouço teórico as obras de autores da retórica como Aristóteles (2013), Perelman e Olbrechts‐Tyteca (2005), Ferreira (2015), Fiorin (2016), Reboul (2004) e Meyer (2007), associadas às obras de autores do campo da linguagem visual, como Arnheim (2011) e Dondis (1997). No que se refere ao character design, evocaremos autores como Bancroft (2006) e Nakata & Silva (2013). Por meio das análises, foi possível verificar a cooperação entre design e retórica nas etapas da inventio e da elocutio. Na análise do prólogo, verificou‐se que o emprego de formas, cores, proporções, entre outros recursos visuais, colaborou efetivamente para a construção da personalidade do protagonista Carl, um idoso pacato, ranzinza e amarguradoUniversidade de FrancaBrasilPós-GraduaçãoPrograma de Mestrado em LinguísticaUNIFRANFerreira, Fernando Aparecido3702551725696037http://lattes.cnpq.br/3702551725696037Figueiredo, Maria Flávia0501927833510978http://lattes.cnpq.br/0501927833510978Faria, Mônica Lima de9192622000218693http://lattes.cnpq.br/9192622000218693Souza, Rodrigo Aparecido de2020-03-30T15:34:36Z2020-03-30T15:34:36Z2019-03-08info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfSOUZA, Rodrigo Aparecido de. O papel do design na construção do ethos do protagonista na animação up altas aventuras. Franca, SP, 2019. 157 f. Dissertação (Mestrado em Linguística ) - Universidade de Franca. 2019.https://repositorio.cruzeirodosul.edu.br/handle/123456789/437porinfo:eu-repo/semantics/openAccessreponame:Repositório do Centro Universitário Braz Cubasinstname:Centro Universitário Braz Cubas (CUB)instacron:CUB2020-03-30T15:35:41Zoai:repositorio.cruzeirodosul.edu.br:123456789/437Repositório InstitucionalPUBhttps://repositorio.brazcubas.edu.br/oai/requestbibli@brazcubas.edu.bropendoar:2020-03-30T15:35:41Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB)false |
dc.title.none.fl_str_mv |
O papel do design na construção do ethos do protagonista na animação Up ‐ altas aventuras The role of design in the construction of the protagonist's ethos in animation Up - high adventures |
title |
O papel do design na construção do ethos do protagonista na animação Up ‐ altas aventuras |
spellingShingle |
O papel do design na construção do ethos do protagonista na animação Up ‐ altas aventuras Souza, Rodrigo Aparecido de Retórica Design Ethos Character design Filme de animação CNPQ::LINGUISTICA, LETRAS E ARTES |
title_short |
O papel do design na construção do ethos do protagonista na animação Up ‐ altas aventuras |
title_full |
O papel do design na construção do ethos do protagonista na animação Up ‐ altas aventuras |
title_fullStr |
O papel do design na construção do ethos do protagonista na animação Up ‐ altas aventuras |
title_full_unstemmed |
O papel do design na construção do ethos do protagonista na animação Up ‐ altas aventuras |
title_sort |
O papel do design na construção do ethos do protagonista na animação Up ‐ altas aventuras |
author |
Souza, Rodrigo Aparecido de |
author_facet |
Souza, Rodrigo Aparecido de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Ferreira, Fernando Aparecido 3702551725696037 http://lattes.cnpq.br/3702551725696037 Figueiredo, Maria Flávia 0501927833510978 http://lattes.cnpq.br/0501927833510978 Faria, Mônica Lima de 9192622000218693 http://lattes.cnpq.br/9192622000218693 |
dc.contributor.author.fl_str_mv |
Souza, Rodrigo Aparecido de |
dc.subject.por.fl_str_mv |
Retórica Design Ethos Character design Filme de animação CNPQ::LINGUISTICA, LETRAS E ARTES |
topic |
Retórica Design Ethos Character design Filme de animação CNPQ::LINGUISTICA, LETRAS E ARTES |
description |
The audience empathy by the animated film (feature‐length) UP (UP, 2009) is verified by its commercial and critical success and by the two Oscar awards conquered. As well as any animated film, details such as the characters' drawings, the scenes composition, and the colors were previously elaborated in order to act as intensifiers of the narrative intended meanings, thus acting in a rhetorical way. Based on the Aristotelian rhetoric and using the animated film UP as a research corpus, the current work aims to investigate the cooperation between design and rhetoric in the argumentative process steps of an animated film. To investigate this cooperation, it was analyzed the protagonist’s visual development ‐ a step known as character design, which, in a rhetorical terms, can be understood as the character’s ethos moment construction. Besides the animated film, the corpus was also be composed by The Art of Up (2009), written by Tim Hauser. In this book, the "concept arts" developed for the animated film by the orator‐director and his team are presented and described in detail. As a research cut, the prologue of the narrative was used for the analysis of the protagonist’s ethical construction. The theoretical framework was composed by rhetoric authors such as Aristotle (2013), Perelman and Olbrechts‐Tyteca (2005), Ferreira (2015), Fiorin (2016), Reboul (2004), and Meyer (2007) associated with visual language fields authors such as Arnheim (2011) and Dondis (1997). Regarding to the character design, it was evoked authors such as Bancroft (2006) and Nakata & Silva (2013). It was able to verify, through the analysis, the cooperation between design and rhetoric in the stages of inventio and elocutio. In the prologue analysis it was verified that the use of forms, colors, proportions, among other visual resources, effectively collaborated to the construction of Carl’s personality ‐ the protagonist ‐ a calm, grouchy and sad old man. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-03-08 2020-03-30T15:34:36Z 2020-03-30T15:34:36Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
SOUZA, Rodrigo Aparecido de. O papel do design na construção do ethos do protagonista na animação up altas aventuras. Franca, SP, 2019. 157 f. Dissertação (Mestrado em Linguística ) - Universidade de Franca. 2019. https://repositorio.cruzeirodosul.edu.br/handle/123456789/437 |
identifier_str_mv |
SOUZA, Rodrigo Aparecido de. O papel do design na construção do ethos do protagonista na animação up altas aventuras. Franca, SP, 2019. 157 f. Dissertação (Mestrado em Linguística ) - Universidade de Franca. 2019. |
url |
https://repositorio.cruzeirodosul.edu.br/handle/123456789/437 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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dc.publisher.none.fl_str_mv |
Universidade de Franca Brasil Pós-Graduação Programa de Mestrado em Linguística UNIFRAN |
publisher.none.fl_str_mv |
Universidade de Franca Brasil Pós-Graduação Programa de Mestrado em Linguística UNIFRAN |
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reponame:Repositório do Centro Universitário Braz Cubas instname:Centro Universitário Braz Cubas (CUB) instacron:CUB |
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Centro Universitário Braz Cubas (CUB) |
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Repositório do Centro Universitário Braz Cubas |
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Repositório do Centro Universitário Braz Cubas |
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Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB) |
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bibli@brazcubas.edu.br |
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1798311354763837440 |