A influência da cultura de inovação em um programa de geração de ideias de um banco comercial

• Autor(a) principal: Meyer, Alexandre da Silva
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/1975
• topic: Administração; Criatividade nos negócios; Pequenas e médias empresas - Inovações tecnológicas; Bancos; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

This study investigated how the culture of innovation influenced an idea generation program (PGI). The method used was Case Study and the unit of analysis investigated was a PGI of a Brazilian commercial bank, under the lens of the Evolutionary Theory of Innovation. The results indicate chat PGI is configured as a creative innovation hub and has a mixed model, with characteristics of the Japanese and American models, contributing to the literature. It is executed from the parameterization, collection, selection, development and recognition phases of the implemented ideas. The results also indicate that PGI was restructured to support the consolidation of mobile technologies and the advancement of digital banking, notably in response to the emergence of fintechs. The PGI fostered intra-entrepreneurship and the relationship between the operational and managerial levels of the organization and stimulated the creation of innovation nuclei, with the objective of managing unimplemented ideas and speeding up the implementation of departmental innovations, revealing the current strategic importance of innovation for the company. The results confirm the relationship between the culture of innovation and the existence of PGI. The determinants of the culture of innovation - strategy, structure, support and stimulus to innovation - influence PGI with greater intensity. The determinant communication presented managerial limitations and an improvement point was identified. PGI has already generated over eighteen thousand ideas and the results are both technological, from incremental innovations in products and processes, as well as organizational, in addition to strengthening the culture of innovation. One of the implemented process innovations generated gains of approximately five billion reais. It is possible to conclude that the PGI allows to generate technological innovations, predominantly of processes and at an incremental level and fulfills the objectives of maintaining an internal environment receptive to changes and focused on operational efficiency. It is also concluded that there was a considerable advance in the objectives and results of the PGI after being linked to the culture of innovation and the temporal challenges of the company, which has allowed the feedback of the innovation strategy. Finally, PGI is a channel for the creativity of employees and responds to part of the strategy of disseminating a culture of innovation in the quest to meet the objective in the organizational mission of being an innovative company. However, readjustments to the PGI are necessary in order to meet the speed of innovation required in the commercial bank, such as decentralization in the approval of ideas, editions with shorter intervals and the instrumentalization of feedbacks for unselected ideas. The limitations of this study are predominantly theoretical - associated with the culture of innovation, which can be investigated under other aspects not covered in this research - and methodological, associated with the research outline and the number of respondents. Future studies will be able to investigate the PGI of other banks in order to study similarities or differences between the Japanese and American models, and they will also be able to study the application of artificial intelligence to support the management of PGIs.