Are nations so different as they access the internet?
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Internext |
Texto Completo: | https://internext.espm.br/internext/article/view/179 |
Resumo: | Abstract: This study analyzed the existence of a common prominence in the audience of websites in different groups of countries aiming at discover whether there is some kind of preferential pattern of access, regardless of the variety of endogenous and exogenous influences that might interfere in the audience of these portals. To appraise the overall popularity of websites, the study developed a Virtual Popularity Index – VPI and applied it with data obtained at the website Alexa (www.alexa.com) which provides information about the access to different electronic portals. This information includes traffic, origin and access duration. Thus, through the development and use of this Index as applied to a sample of 2500 observations covering the 20 most visited websites in 125 countries, it was possible to identify that the first eight most accessed websites are the same in the African, American, Asian and European continents. The study also revealed that certain websites analyzed in different continents were able to reach an audience hegemony overcoming any barriers adopted by the users via the possibility of individual content customization. |
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Are nations so different as they access the internet?Os países diferem entre si no acesso a internet?Information TechnologyInternetWebsitesGoogleFacebookTecnologia da InformaçãoInternetwebsitesGoogleFacebookAbstract: This study analyzed the existence of a common prominence in the audience of websites in different groups of countries aiming at discover whether there is some kind of preferential pattern of access, regardless of the variety of endogenous and exogenous influences that might interfere in the audience of these portals. To appraise the overall popularity of websites, the study developed a Virtual Popularity Index – VPI and applied it with data obtained at the website Alexa (www.alexa.com) which provides information about the access to different electronic portals. This information includes traffic, origin and access duration. Thus, through the development and use of this Index as applied to a sample of 2500 observations covering the 20 most visited websites in 125 countries, it was possible to identify that the first eight most accessed websites are the same in the African, American, Asian and European continents. The study also revealed that certain websites analyzed in different continents were able to reach an audience hegemony overcoming any barriers adopted by the users via the possibility of individual content customization.Este estudo analisou a existência de uma notoriedade comum sobre a audiência de websites em diversos grupos de países com o objetivo de levantar se, independente da variedade de influências endógenas e exógenas que podem interferir na audiência destes portais, há algum padrão de preferência de navegação. Para investigar a popularidade global de websites, este estudo elabora um Índice de Popularidade Virtual – IPV e o aplica com dados utilizados a partir do website Alexa (www.alexa.com) que fornece informações sobre os acessos de diversos portais eletrônicos, tais como, informações de tráfego, origem e tempo de acesso. Assim, por meio do desenvolvimento e utilização do Índice de Popularidade Virtual - IPV submetido a uma amostra de 2500 observações, que contempla os 20 websites mais acessados em 125 países, evidenciou-se que nos continentes africano, americano, asiático e europeu os primeiro oito websites são comuns a todos eles. Este estudo também expõe que a hegemonia de audiência de determinados websites, analisadas em continentes distintos, conseguem superar as eventuais barreiras de adoção pelo usuário por meio da possibilidade de personalização individual de conteúdoEscola Superior de Propaganda e Marketing - ESPM2014-04-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/17910.18568/1980-4865.9161-80Internext - International Business and Management Review ; Vol. 9 No. 1 (2014): janeiro/abril; 61-80Internext; v. 9 n. 1 (2014): janeiro/abril; 61-801980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://internext.espm.br/internext/article/view/179/177https://internext.espm.br/internext/article/view/179/187Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessCappellozza, Alexandrede Moraes, Gustavo Hermínio Salati Marcondes2023-06-06T20:34:23Zoai:ojs.emnuvens.com.br:article/179Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:34:23Internext - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
Are nations so different as they access the internet? Os países diferem entre si no acesso a internet? |
title |
Are nations so different as they access the internet? |
spellingShingle |
Are nations so different as they access the internet? Cappellozza, Alexandre Information Technology Internet Websites Tecnologia da Informação Internet websites |
title_short |
Are nations so different as they access the internet? |
title_full |
Are nations so different as they access the internet? |
title_fullStr |
Are nations so different as they access the internet? |
title_full_unstemmed |
Are nations so different as they access the internet? |
title_sort |
Are nations so different as they access the internet? |
author |
Cappellozza, Alexandre |
author_facet |
Cappellozza, Alexandre de Moraes, Gustavo Hermínio Salati Marcondes |
author_role |
author |
author2 |
de Moraes, Gustavo Hermínio Salati Marcondes |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Cappellozza, Alexandre de Moraes, Gustavo Hermínio Salati Marcondes |
dc.subject.por.fl_str_mv |
Information Technology Internet Websites Tecnologia da Informação Internet websites |
topic |
Information Technology Internet Websites Tecnologia da Informação Internet websites |
description |
Abstract: This study analyzed the existence of a common prominence in the audience of websites in different groups of countries aiming at discover whether there is some kind of preferential pattern of access, regardless of the variety of endogenous and exogenous influences that might interfere in the audience of these portals. To appraise the overall popularity of websites, the study developed a Virtual Popularity Index – VPI and applied it with data obtained at the website Alexa (www.alexa.com) which provides information about the access to different electronic portals. This information includes traffic, origin and access duration. Thus, through the development and use of this Index as applied to a sample of 2500 observations covering the 20 most visited websites in 125 countries, it was possible to identify that the first eight most accessed websites are the same in the African, American, Asian and European continents. The study also revealed that certain websites analyzed in different continents were able to reach an audience hegemony overcoming any barriers adopted by the users via the possibility of individual content customization. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-04-23 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://internext.espm.br/internext/article/view/179 10.18568/1980-4865.9161-80 |
url |
https://internext.espm.br/internext/article/view/179 |
identifier_str_mv |
10.18568/1980-4865.9161-80 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://internext.espm.br/internext/article/view/179/177 https://internext.espm.br/internext/article/view/179/187 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Internext info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Internext |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
dc.source.none.fl_str_mv |
Internext - International Business and Management Review ; Vol. 9 No. 1 (2014): janeiro/abril; 61-80 Internext; v. 9 n. 1 (2014): janeiro/abril; 61-80 1980-4865 reponame:Internext instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Internext |
collection |
Internext |
repository.name.fl_str_mv |
Internext - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
internext@espm.br |
_version_ |
1793890309513412608 |