Editorial Presentation

Detalhes bibliográficos
Autor(a) principal: Avrichir, Ilan
Data de Publicação: 2017
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/393
Resumo: Dear Readers,It is with great satisfaction and sense of responsibility that I hand over to our community the third issue of Volume 11 of Internext, the first one in which I was the editor-in-chief. Last October, the Program of Master's and Doctoral Program in International Management (PMDGI coordination), giving continuity to the rotation policy of editors, assigned me the function.My satisfaction and a sense of responsibility are heightened by the fact that Anpad has recently released a new Spell ranking of national academic journals based on their impact factors, and in that ranking Internext is  in the first quartile among the 97 ranked journals. In the criterion of citations per document, Internext ranked 4th among all Brazilian Business journals!Of course, the merit of the impact of Intenext, evidenced by the Spell classification, does not belong to the publisher who just took office, but to those who preceded me: Felipe Borini and Eduardo Spers. To both of them, and the rest of the editorial team, especially the never tiring  Dennys Rosseto and Jackeline Ferreira, my recognition for their  dedication and competence and my commitment to do everything within my reach to maintain and evolve the quality of the work that have done.In this issue, as in the previous ones, Internext features  six articles that constitute important additions to the stock of knowledge about internationalization of business in emerging countries.In a context of intense discussion of the implications of protectionist measures for national industries, Yolanda Carbajal-Suárez and María Esther Morales-Fajardo carry out a timely analysis of the development of the automotive sector in Brazil and Mexico, with an emphasis on the impact of trade agreements negotiated between the two governments on export and competitiveness of these sectors. One of the provocative conclusions they reached in "The automotive sector in Mexico and Brazil - An analysis from the commercial perspective "is that with the establishment of export quotas, the two countries incurred in trade losses.In "The use of competitive intelligence in the selection of export markets - a comparative analysis of four methods", Moema Pereira Nunes and Laura de Souza Lequain address one of the biggest challenges facing companies that want to export their products: How to choose an import market . Through rigorous analysis of the characteristics of four methods commonly used to perform this choice, they come to the conclusion that all of them are difficult to apply for  small and medium enterprises. While that result may be frustrating  for readers that would like to find in the paper an answer to the problem of export market selection by SMEs, the article has the great merit of drawing attention to the necessity to work in this direction. Not to mention that it serves as an advanced introduction to the knowledge of methods of analysis of import markets.In "Influences of international experience and business diversification on the degree of internationalization of Brazilian multinationals" Ivano Ribeiro, Fernando Antonio Ribeiro Serra, and Geysler Rogis Flor Bertolini analyze the impacts of two dimensions - the time of international experience and the diversification of business - on the degree of internationalization of Brazilian multinationals. Through regression analysis, they find indications that the company's business diversification is positively related to the degree of internationalization. Contrary, however, to what one would expect from established theories of internationalization of business, they find that prior international experience of Brazilian firms does not seem to predict the degree of internationalization. The authors suggest that this result may be related to the fact that the internationalization process of Brazilian multinationals is still a relatively recent phenomena.Paulo Kazuhiro Izumi, Cyro Augusto Pachicoski Couto and Mário Henrique Ogasavara, take as starting point a bibliometric study of  the theme global cities. After  analyzing the evolution of academic production about the subject, and of the concept itself ,  they maintain that the phenomenon is relevant to the understanding of the contemporary strategies of internationalization of multinational companies, and that the  topic  tends to gain importance in terms of research. Among other indications for researchers who work or think about researching the theme, they suggest that economic geography as an approach with potential for understanding the impact of cities on the strategy and performance of multinationals.Roberto Flores Falcão, Gilmar Masiero, Marcos Campomar review 70 articles published in high impact journals on the transfer of knowledge in multinational companies in the marketing performance of the subsidiaries. From this analysis, they construct a model that incorporates the context of the operation and the dynamics of the markets in the analysis. The authors identify the scales and analysis techniques that should be used to validate the model. In addition to  providing an advanced starting point for empirical research, the theoretical consistency of the model represents a rich possibility for discussion and debate.Last but not least, Eduardo Picanço Cruz, Roberto Pessoa de Queiroz Falcão, in "Bibliometric Review on Immigrant and Ethnic Entrepreneurship" review the academic literature on another highly contemporary phenomenon, the Brazilian immigrant community, and in particular their entrepreneurship. After reviewing the most cited articles on the subject, they demonstrate that the literature on immigrant and ethnic entrepreneurship has grown exponentially, suggesting this is another promising theme. The authors further suggest that there are great research opportunities on the subject in various macro areas of the Administration.In summary, in this issue the reader will find in-depth analyzes of government policies, theoretical model proposals that expand perspectives in mature fields, results that contradict consecrated theories, and various suggestions for promising fields for further research.Enjoy your readingIlan Avrichir.
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spelling Editorial PresentationApresentação EditorialDear Readers,It is with great satisfaction and sense of responsibility that I hand over to our community the third issue of Volume 11 of Internext, the first one in which I was the editor-in-chief. Last October, the Program of Master's and Doctoral Program in International Management (PMDGI coordination), giving continuity to the rotation policy of editors, assigned me the function.My satisfaction and a sense of responsibility are heightened by the fact that Anpad has recently released a new Spell ranking of national academic journals based on their impact factors, and in that ranking Internext is  in the first quartile among the 97 ranked journals. In the criterion of citations per document, Internext ranked 4th among all Brazilian Business journals!Of course, the merit of the impact of Intenext, evidenced by the Spell classification, does not belong to the publisher who just took office, but to those who preceded me: Felipe Borini and Eduardo Spers. To both of them, and the rest of the editorial team, especially the never tiring  Dennys Rosseto and Jackeline Ferreira, my recognition for their  dedication and competence and my commitment to do everything within my reach to maintain and evolve the quality of the work that have done.In this issue, as in the previous ones, Internext features  six articles that constitute important additions to the stock of knowledge about internationalization of business in emerging countries.In a context of intense discussion of the implications of protectionist measures for national industries, Yolanda Carbajal-Suárez and María Esther Morales-Fajardo carry out a timely analysis of the development of the automotive sector in Brazil and Mexico, with an emphasis on the impact of trade agreements negotiated between the two governments on export and competitiveness of these sectors. One of the provocative conclusions they reached in "The automotive sector in Mexico and Brazil - An analysis from the commercial perspective "is that with the establishment of export quotas, the two countries incurred in trade losses.In "The use of competitive intelligence in the selection of export markets - a comparative analysis of four methods", Moema Pereira Nunes and Laura de Souza Lequain address one of the biggest challenges facing companies that want to export their products: How to choose an import market . Through rigorous analysis of the characteristics of four methods commonly used to perform this choice, they come to the conclusion that all of them are difficult to apply for  small and medium enterprises. While that result may be frustrating  for readers that would like to find in the paper an answer to the problem of export market selection by SMEs, the article has the great merit of drawing attention to the necessity to work in this direction. Not to mention that it serves as an advanced introduction to the knowledge of methods of analysis of import markets.In "Influences of international experience and business diversification on the degree of internationalization of Brazilian multinationals" Ivano Ribeiro, Fernando Antonio Ribeiro Serra, and Geysler Rogis Flor Bertolini analyze the impacts of two dimensions - the time of international experience and the diversification of business - on the degree of internationalization of Brazilian multinationals. Through regression analysis, they find indications that the company's business diversification is positively related to the degree of internationalization. Contrary, however, to what one would expect from established theories of internationalization of business, they find that prior international experience of Brazilian firms does not seem to predict the degree of internationalization. The authors suggest that this result may be related to the fact that the internationalization process of Brazilian multinationals is still a relatively recent phenomena.Paulo Kazuhiro Izumi, Cyro Augusto Pachicoski Couto and Mário Henrique Ogasavara, take as starting point a bibliometric study of  the theme global cities. After  analyzing the evolution of academic production about the subject, and of the concept itself ,  they maintain that the phenomenon is relevant to the understanding of the contemporary strategies of internationalization of multinational companies, and that the  topic  tends to gain importance in terms of research. Among other indications for researchers who work or think about researching the theme, they suggest that economic geography as an approach with potential for understanding the impact of cities on the strategy and performance of multinationals.Roberto Flores Falcão, Gilmar Masiero, Marcos Campomar review 70 articles published in high impact journals on the transfer of knowledge in multinational companies in the marketing performance of the subsidiaries. From this analysis, they construct a model that incorporates the context of the operation and the dynamics of the markets in the analysis. The authors identify the scales and analysis techniques that should be used to validate the model. In addition to  providing an advanced starting point for empirical research, the theoretical consistency of the model represents a rich possibility for discussion and debate.Last but not least, Eduardo Picanço Cruz, Roberto Pessoa de Queiroz Falcão, in "Bibliometric Review on Immigrant and Ethnic Entrepreneurship" review the academic literature on another highly contemporary phenomenon, the Brazilian immigrant community, and in particular their entrepreneurship. After reviewing the most cited articles on the subject, they demonstrate that the literature on immigrant and ethnic entrepreneurship has grown exponentially, suggesting this is another promising theme. The authors further suggest that there are great research opportunities on the subject in various macro areas of the Administration.In summary, in this issue the reader will find in-depth analyzes of government policies, theoretical model proposals that expand perspectives in mature fields, results that contradict consecrated theories, and various suggestions for promising fields for further research.Enjoy your readingIlan Avrichir.Prezados leitores,É com grande satisfação e senso de responsabilidade que entrego á nossa comunidade o terceiro número do volume 11 da Internext, o primeiro no qual exerci o papel de editor-chefe. Em outubro passado, o Colegiado Geral do Curso do Programa de Mestrado e Doutorado em Gestão Internacional (PMDGI), dando continuidade à política de rodízio, me atribui a função.A satisfação e senso de responsabilidade são  aumentadas pelo fato de que, recentemente,  a Anpad divulgou uma nova classificação Spell das revistas acadêmicas nacionais em função dos seus fatores de impacto e, nessa classificação,  a Internext   ficou no primeiro quartil das 97 revistas classificadas. No critério de citações por documento,  a Internext ficou em 4o lugar entre todas as revistas!Evidentemente, o mérito pelo impacto da  Intenext, evidenciado pela classificação Spell não é do editor que acabou de assumir a função, mas dos que me antecederam nela: Felipe Borini e Eduardo Spers.  Aos dois,  e ao resto da equipe principalmente aos incansáveis Dennys Rosseto e Jackeline Ferreira, meu reconhecimento pela dedicação e competência e o compromisso de fazer tudo que estiver ao meu alcance para manter e evoluir a qualidade do trabalho que fizeram.Nesse número, como nos anteriores,  a Internext traz seis artigos que se constituem em adições importantes ao acervo de conhecimentos sobre internacionalização de negócios de países emergentes.Num contexto de intensa discussão das  implicações de medidas protecionistas para as industrias nacionais, Yolanda Carbajal-Suárez, María Esther Morales-Fajardo realizam uma oportuna análise do desenvolvimento do setor automotivo de Brasil e México, com ênfase no impacto dos acordos comerciais negociados entre os dois países sobre as exportações e competitividade desses setores.  setores. Uma das provocadoras conclusões a que chegam em “El sector automotriz en México y Brasil. un análisis desde la perspectiva comercial” é que com o estabelecimento de cotas de exportação, os dois países tiveram perdasEm “A utilização da inteligência competitiva na seleção de mercados para exportação – uma análise comparativa de quatro métodos”, Moema Pereira Nunes e  Laura de Souza Lequain se dirigem a um dos maiores desafios das  empresa que almejam exportar seus produtos: Como escolher o mercado importador. Através de análise  rigorosa das características  de  quatro métodos, chegam a conclusão de que todos eles são de difícil aplicação para pequenas e médias empresas. Embora podendo frustrar o leitor que buscar um método para resolver o problema da seleção de mercados por PMEs, o artigo tem o enorme mérito de chamar a atenção para a necessidade e premência  de se trabalhar nesse sentido. Isso sem falar de que serve como uma introdução avançada ao conhecimento dos métodos de análise de mercados importadores.Em “Influências da experiência internacional e da diversificação de negócios no grau de internacionalização das multinacionais brasileiras”  Ivano Ribeiro, Fernando Antonio Ribeiro Serra,  e Geysler Rogis Flor Bertolini analisam os impactos de duas dimensões - o tempo de experiência internacional e a diversificação de negócios - no grau de internacionalização de multinacionais brasileiras. Através de análise de regressão,  encontram indicações de que  que a diversificação de negócios da empresa está positivamente relacionada com o grau de internacionalização. Contrariando,no entanto,  o que seria de esperar a partir de teorias consagradas de internacionalização de negócios, encontram que a experiência internacional prévia não parece ser preditora do grau de internacionalização.  Os autores sugerem  que esse resultado pode estar relacionado com o fato do processo de internacionalização das multinacionais brasileiras ser um fenômenos ainda relativamente recente.Paulo Kazuhiro Izumi, Cyro Augusto Pachicoski Couto e Mário Henrique Ogasavara, fazem tomando como ponto de partida bibliometria sobre o tema cidades globais,  análise da a evolução da produção acadêmica e do conceito em si.  Sustentam que o fenômeno é relevante para a compreensão das estratégias contemporâneas de internacionalização de empresas multinacionais, um tema com tendência de importância crescente em termos de pesquisa. Entre outras indicações para pesquisadores que trabalhem ou pensem em pesquisar o tema, sugerem que a geografia econômica como abordagem com potencial  para o entendimento  do impacto das cidades sobre a estratégia e o desempenho de multinacionais.Roberto Flores Falcão, Gilmar Masiero, Marcos Campomar reveem  70 artigos publicados em periódicos de alto impacto sobre a transferência do conhecimento  em empresas multinacionais no desempenho mercadológico das subsidiárias. A partir desta análise , constroem  um modelo  que incorpora o contexto da operação e a dinâmica dos mercados na análise. Os autores identificam as escalas e as técnicas de análise que devem ser usadas para a validação do modelo. Além de oferecer ponto de partida avançado para uma pesquisa empírica, a consistência teórica do modelo representa rica  possibilidade de discussão e debate.Last but no least, Eduardo Picanço Cruz, Roberto Pessoa de Queiroz Falcão, em  “Revisão bibliométrica no tema empreendedorismo imigrante e étnico” reveem a literatura acadêmica sobre outro fenômeno atual, a comunidade brasileira imigrante, e em particular seu empreendedorismo. Após revisarem  os artigos mais citados sobre o tema, demonstram que a literatura sobre empreendedorismo imigrante e étnico tem crescido exponencialmente, o que sugere ser esse outro tema promissor. Os autores ainda  sugerem que existem grandes oportunidades de pesquisa sobre o tema em várias macro áreas a Administração.Em resumo, nesse numero o leitor vai encontrar análises aprofundadas de políticas governamentais,  propostas de modelos teóricos que expandem perspectivas em campos maduros,  resultados que contrariam teorias consagradas e vários sugestões de campos promissores para novas pesquisas. Boa Leitura! Ilan Avrichir.Escola Superior de Propaganda e Marketing - ESPM2017-01-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/39310.18568/1980-4865.1131-3Internext - International Business and Management Review ; Vol. 11 No. 3 (2016): September/December; 1-3Internext; v. 11 n. 3 (2016): Setembro/Dezembro; 1-31980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://internext.espm.br/internext/article/view/393/283https://internext.espm.br/internext/article/view/393/284Copyright (c) 2016 Internext - Revista Eletrônica de Negócios Internacionais da ESPMinfo:eu-repo/semantics/openAccessAvrichir, Ilan2023-03-28T14:09:31Zoai:ojs.emnuvens.com.br:article/393Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-28T14:09:31Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Editorial Presentation
Apresentação Editorial
title Editorial Presentation
spellingShingle Editorial Presentation
Avrichir, Ilan
title_short Editorial Presentation
title_full Editorial Presentation
title_fullStr Editorial Presentation
title_full_unstemmed Editorial Presentation
title_sort Editorial Presentation
author Avrichir, Ilan
author_facet Avrichir, Ilan
author_role author
dc.contributor.author.fl_str_mv Avrichir, Ilan
description Dear Readers,It is with great satisfaction and sense of responsibility that I hand over to our community the third issue of Volume 11 of Internext, the first one in which I was the editor-in-chief. Last October, the Program of Master's and Doctoral Program in International Management (PMDGI coordination), giving continuity to the rotation policy of editors, assigned me the function.My satisfaction and a sense of responsibility are heightened by the fact that Anpad has recently released a new Spell ranking of national academic journals based on their impact factors, and in that ranking Internext is  in the first quartile among the 97 ranked journals. In the criterion of citations per document, Internext ranked 4th among all Brazilian Business journals!Of course, the merit of the impact of Intenext, evidenced by the Spell classification, does not belong to the publisher who just took office, but to those who preceded me: Felipe Borini and Eduardo Spers. To both of them, and the rest of the editorial team, especially the never tiring  Dennys Rosseto and Jackeline Ferreira, my recognition for their  dedication and competence and my commitment to do everything within my reach to maintain and evolve the quality of the work that have done.In this issue, as in the previous ones, Internext features  six articles that constitute important additions to the stock of knowledge about internationalization of business in emerging countries.In a context of intense discussion of the implications of protectionist measures for national industries, Yolanda Carbajal-Suárez and María Esther Morales-Fajardo carry out a timely analysis of the development of the automotive sector in Brazil and Mexico, with an emphasis on the impact of trade agreements negotiated between the two governments on export and competitiveness of these sectors. One of the provocative conclusions they reached in "The automotive sector in Mexico and Brazil - An analysis from the commercial perspective "is that with the establishment of export quotas, the two countries incurred in trade losses.In "The use of competitive intelligence in the selection of export markets - a comparative analysis of four methods", Moema Pereira Nunes and Laura de Souza Lequain address one of the biggest challenges facing companies that want to export their products: How to choose an import market . Through rigorous analysis of the characteristics of four methods commonly used to perform this choice, they come to the conclusion that all of them are difficult to apply for  small and medium enterprises. While that result may be frustrating  for readers that would like to find in the paper an answer to the problem of export market selection by SMEs, the article has the great merit of drawing attention to the necessity to work in this direction. Not to mention that it serves as an advanced introduction to the knowledge of methods of analysis of import markets.In "Influences of international experience and business diversification on the degree of internationalization of Brazilian multinationals" Ivano Ribeiro, Fernando Antonio Ribeiro Serra, and Geysler Rogis Flor Bertolini analyze the impacts of two dimensions - the time of international experience and the diversification of business - on the degree of internationalization of Brazilian multinationals. Through regression analysis, they find indications that the company's business diversification is positively related to the degree of internationalization. Contrary, however, to what one would expect from established theories of internationalization of business, they find that prior international experience of Brazilian firms does not seem to predict the degree of internationalization. The authors suggest that this result may be related to the fact that the internationalization process of Brazilian multinationals is still a relatively recent phenomena.Paulo Kazuhiro Izumi, Cyro Augusto Pachicoski Couto and Mário Henrique Ogasavara, take as starting point a bibliometric study of  the theme global cities. After  analyzing the evolution of academic production about the subject, and of the concept itself ,  they maintain that the phenomenon is relevant to the understanding of the contemporary strategies of internationalization of multinational companies, and that the  topic  tends to gain importance in terms of research. Among other indications for researchers who work or think about researching the theme, they suggest that economic geography as an approach with potential for understanding the impact of cities on the strategy and performance of multinationals.Roberto Flores Falcão, Gilmar Masiero, Marcos Campomar review 70 articles published in high impact journals on the transfer of knowledge in multinational companies in the marketing performance of the subsidiaries. From this analysis, they construct a model that incorporates the context of the operation and the dynamics of the markets in the analysis. The authors identify the scales and analysis techniques that should be used to validate the model. In addition to  providing an advanced starting point for empirical research, the theoretical consistency of the model represents a rich possibility for discussion and debate.Last but not least, Eduardo Picanço Cruz, Roberto Pessoa de Queiroz Falcão, in "Bibliometric Review on Immigrant and Ethnic Entrepreneurship" review the academic literature on another highly contemporary phenomenon, the Brazilian immigrant community, and in particular their entrepreneurship. After reviewing the most cited articles on the subject, they demonstrate that the literature on immigrant and ethnic entrepreneurship has grown exponentially, suggesting this is another promising theme. The authors further suggest that there are great research opportunities on the subject in various macro areas of the Administration.In summary, in this issue the reader will find in-depth analyzes of government policies, theoretical model proposals that expand perspectives in mature fields, results that contradict consecrated theories, and various suggestions for promising fields for further research.Enjoy your readingIlan Avrichir.
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Internext; v. 11 n. 3 (2016): Setembro/Dezembro; 1-3
1980-4865
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