Spectatorship and consumption: from the department store to the Shoppable TV

Detalhes bibliográficos
Autor(a) principal: Siciliano, Tatiana Oliveira
Data de Publicação: 2023
Outros Autores: Aucar, Bruna Santana, Rocha, Everardo
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Comunicação, Mídia e Consumo (Online)
Texto Completo: https://revistacmc.espm.br/revistacmc/article/view/2717
Resumo: This study aims to reflect on the construction and expansion of television shopping experiences taking into account historically technical and subjective mediations. The digitalization and informatization of communication environments gradually expanded the spectatorial possibilities, the produc-tive dynamics of the television and, above all, helped to criate a platform for consumption in a spiral and continuous process standardized from an immense reorganization of knowledge and power. In this sense, the article articulates the restructuring of social life imposed by the advent of consumption, mainly from the experience of Department Stores, with the transformations in the statute of the spectator since its conception as a consumer of cosmopolitan life until the interactive and immersive processes of telematic networks.
id ESPM-3_c8165d524ac64f981ae6698ea64ff985
oai_identifier_str oai:ojs.revistacmc.espm.br:article/2717
network_acronym_str ESPM-3
network_name_str Comunicação, Mídia e Consumo (Online)
repository_id_str
spelling Spectatorship and consumption: from the department store to the Shoppable TVEspectatorialidade e consumo: da Loja de Departamento à Shoppable TVEspectatorialidade história do consumoloja de departamentoshoppable TVThis study aims to reflect on the construction and expansion of television shopping experiences taking into account historically technical and subjective mediations. The digitalization and informatization of communication environments gradually expanded the spectatorial possibilities, the produc-tive dynamics of the television and, above all, helped to criate a platform for consumption in a spiral and continuous process standardized from an immense reorganization of knowledge and power. In this sense, the article articulates the restructuring of social life imposed by the advent of consumption, mainly from the experience of Department Stores, with the transformations in the statute of the spectator since its conception as a consumer of cosmopolitan life until the interactive and immersive processes of telematic networks.Este estudo pretende refletir sobre a construção e ampliação das experiências de compras na televisão levando-se em conta mediações técnicas e subjetivas erigidas historicamente. A digitalização e informatização dos ambientes comunicacionais ampliou gradativamente as possibilidades espectatoriais, as dinâmicas produtivas do meio e, principalmente, ajudou a erigir uma plataformização para o consumo em um processo espiralado e contínuo normatizado a partir de uma imensa reorganização de saberes e poderes. Neste sentido, o artigo articula a reestruturação da vida social imposta pelo advento do consumo, principalmente a partir da experiência das Lojas de Departamento, com as transformações no estatuto do espectador desde sua concepção como fruidor da vida cosmopolita até os processos interativos e imersivos das redes telemáticas.Escola Superior de Propaganda e Marketing2023-04-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistacmc.espm.br/revistacmc/article/view/271710.18568/cmc.v20i57.2717Comunicação Mídia e Consumo; Vol. 20 No. 57 (2023): JANEIRO/ABRILComunicação Mídia e Consumo; Vol. 20 Núm. 57 (2023): JANEIRO/ABRILComunicação Mídia e Consumo; v. 20 n. 57 (2023): JANEIRO/ABRIL1983-707010.18568/cmc.v20i57reponame:Comunicação, Mídia e Consumo (Online)instname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://revistacmc.espm.br/revistacmc/article/view/2717/1210https://revistacmc.espm.br/revistacmc/article/view/2717/1219Copyright (c) 2022 Comunicação Mídia e Consumoinfo:eu-repo/semantics/openAccessSiciliano, Tatiana OliveiraAucar, Bruna SantanaRocha, Everardo2024-02-12T13:30:24Zoai:ojs.revistacmc.espm.br:article/2717Revistahttps://revistacmc.espm.br/revistacmc/oaiPRIhttp://revistacmc.espm.br/index.php/revistacmc/oaithoff@espm.br||revistacmc@espm.br1983-70701806-4981opendoar:2024-02-12T13:30:24Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Spectatorship and consumption: from the department store to the Shoppable TV
Espectatorialidade e consumo: da Loja de Departamento à Shoppable TV
title Spectatorship and consumption: from the department store to the Shoppable TV
spellingShingle Spectatorship and consumption: from the department store to the Shoppable TV
Siciliano, Tatiana Oliveira
Espectatorialidade
história do consumo
loja de departamento
shoppable TV
title_short Spectatorship and consumption: from the department store to the Shoppable TV
title_full Spectatorship and consumption: from the department store to the Shoppable TV
title_fullStr Spectatorship and consumption: from the department store to the Shoppable TV
title_full_unstemmed Spectatorship and consumption: from the department store to the Shoppable TV
title_sort Spectatorship and consumption: from the department store to the Shoppable TV
author Siciliano, Tatiana Oliveira
author_facet Siciliano, Tatiana Oliveira
Aucar, Bruna Santana
Rocha, Everardo
author_role author
author2 Aucar, Bruna Santana
Rocha, Everardo
author2_role author
author
dc.contributor.author.fl_str_mv Siciliano, Tatiana Oliveira
Aucar, Bruna Santana
Rocha, Everardo
dc.subject.por.fl_str_mv Espectatorialidade
história do consumo
loja de departamento
shoppable TV
topic Espectatorialidade
história do consumo
loja de departamento
shoppable TV
description This study aims to reflect on the construction and expansion of television shopping experiences taking into account historically technical and subjective mediations. The digitalization and informatization of communication environments gradually expanded the spectatorial possibilities, the produc-tive dynamics of the television and, above all, helped to criate a platform for consumption in a spiral and continuous process standardized from an immense reorganization of knowledge and power. In this sense, the article articulates the restructuring of social life imposed by the advent of consumption, mainly from the experience of Department Stores, with the transformations in the statute of the spectator since its conception as a consumer of cosmopolitan life until the interactive and immersive processes of telematic networks.
publishDate 2023
dc.date.none.fl_str_mv 2023-04-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/2717
10.18568/cmc.v20i57.2717
url https://revistacmc.espm.br/revistacmc/article/view/2717
identifier_str_mv 10.18568/cmc.v20i57.2717
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/2717/1210
https://revistacmc.espm.br/revistacmc/article/view/2717/1219
dc.rights.driver.fl_str_mv Copyright (c) 2022 Comunicação Mídia e Consumo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Comunicação Mídia e Consumo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.source.none.fl_str_mv Comunicação Mídia e Consumo; Vol. 20 No. 57 (2023): JANEIRO/ABRIL
Comunicação Mídia e Consumo; Vol. 20 Núm. 57 (2023): JANEIRO/ABRIL
Comunicação Mídia e Consumo; v. 20 n. 57 (2023): JANEIRO/ABRIL
1983-7070
10.18568/cmc.v20i57
reponame:Comunicação, Mídia e Consumo (Online)
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Comunicação, Mídia e Consumo (Online)
collection Comunicação, Mídia e Consumo (Online)
repository.name.fl_str_mv Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv thoff@espm.br||revistacmc@espm.br
_version_ 1793890301008412672

Registros relacionados