Does Mode Matter? Measuring the Effects of Different Types of Online Political Engagement on Offline Participation
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Comunicação, Mídia e Consumo (Online) |
Texto Completo: | https://revistacmc.espm.br/revistacmc/article/view/1616 |
Resumo: | Recent studies have shown that online participation is a multi-dimensional phenomenon that replicates and extends existing forms of political engagement. What is less clear is the mobilizing potential of these different types of activity and particularly whether they trigger offline participation. This paper addresses these questions in an analysis of citizens online and offline behaviour in the context of a UK General Election. Specifically we identify three different modes of online engagement in the campaign, profile the individuals most likely to engage in them, and examine whether they affected individuals’ likelihood of voting. Our findings show that while newer social media based ‘e-expressive’ activities are most likely to appeal to those individuals who are not already engaged in politics they do not necessarily increase the likelihood of voting. By contrast higher consumption of news and information online during an election does appear to significantly boost individuals’ chances of turning out to vote. |
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Does Mode Matter? Measuring the Effects of Different Types of Online Political Engagement on Offline ParticipationRecent studies have shown that online participation is a multi-dimensional phenomenon that replicates and extends existing forms of political engagement. What is less clear is the mobilizing potential of these different types of activity and particularly whether they trigger offline participation. This paper addresses these questions in an analysis of citizens online and offline behaviour in the context of a UK General Election. Specifically we identify three different modes of online engagement in the campaign, profile the individuals most likely to engage in them, and examine whether they affected individuals’ likelihood of voting. Our findings show that while newer social media based ‘e-expressive’ activities are most likely to appeal to those individuals who are not already engaged in politics they do not necessarily increase the likelihood of voting. By contrast higher consumption of news and information online during an election does appear to significantly boost individuals’ chances of turning out to vote.Escola Superior de Propaganda e Marketing2018-08-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistacmc.espm.br/revistacmc/article/view/161610.18568/cmc.v15i43.1616Comunicação Mídia e Consumo; Vol. 15 No. 43 (2018): MAIO/AGOSTO; 218-248Comunicação Mídia e Consumo; Vol. 15 Núm. 43 (2018): MAIO/AGOSTO; 218-248Comunicação Mídia e Consumo; v. 15 n. 43 (2018): MAIO/AGOSTO; 218-2481983-707010.18568/cmc.v15i43reponame:Comunicação, Mídia e Consumo (Online)instname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://revistacmc.espm.br/revistacmc/article/view/1616/pdfhttps://revistacmc.espm.br/revistacmc/article/view/1616/pdf_1Copyright (c) 2018 Comunicação Mídia e Consumoinfo:eu-repo/semantics/openAccessGibson, RachelCantijoch Cunill, MartaCutts, David2019-04-30T13:22:59Zoai:ojs.revistacmc.espm.br:article/1616Revistahttps://revistacmc.espm.br/revistacmc/oaiPRIhttp://revistacmc.espm.br/index.php/revistacmc/oaithoff@espm.br||revistacmc@espm.br1983-70701806-4981opendoar:2019-04-30T13:22:59Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
Does Mode Matter? Measuring the Effects of Different Types of Online Political Engagement on Offline Participation |
title |
Does Mode Matter? Measuring the Effects of Different Types of Online Political Engagement on Offline Participation |
spellingShingle |
Does Mode Matter? Measuring the Effects of Different Types of Online Political Engagement on Offline Participation Gibson, Rachel |
title_short |
Does Mode Matter? Measuring the Effects of Different Types of Online Political Engagement on Offline Participation |
title_full |
Does Mode Matter? Measuring the Effects of Different Types of Online Political Engagement on Offline Participation |
title_fullStr |
Does Mode Matter? Measuring the Effects of Different Types of Online Political Engagement on Offline Participation |
title_full_unstemmed |
Does Mode Matter? Measuring the Effects of Different Types of Online Political Engagement on Offline Participation |
title_sort |
Does Mode Matter? Measuring the Effects of Different Types of Online Political Engagement on Offline Participation |
author |
Gibson, Rachel |
author_facet |
Gibson, Rachel Cantijoch Cunill, Marta Cutts, David |
author_role |
author |
author2 |
Cantijoch Cunill, Marta Cutts, David |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Gibson, Rachel Cantijoch Cunill, Marta Cutts, David |
description |
Recent studies have shown that online participation is a multi-dimensional phenomenon that replicates and extends existing forms of political engagement. What is less clear is the mobilizing potential of these different types of activity and particularly whether they trigger offline participation. This paper addresses these questions in an analysis of citizens online and offline behaviour in the context of a UK General Election. Specifically we identify three different modes of online engagement in the campaign, profile the individuals most likely to engage in them, and examine whether they affected individuals’ likelihood of voting. Our findings show that while newer social media based ‘e-expressive’ activities are most likely to appeal to those individuals who are not already engaged in politics they do not necessarily increase the likelihood of voting. By contrast higher consumption of news and information online during an election does appear to significantly boost individuals’ chances of turning out to vote. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-08-27 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistacmc.espm.br/revistacmc/article/view/1616 10.18568/cmc.v15i43.1616 |
url |
https://revistacmc.espm.br/revistacmc/article/view/1616 |
identifier_str_mv |
10.18568/cmc.v15i43.1616 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://revistacmc.espm.br/revistacmc/article/view/1616/pdf https://revistacmc.espm.br/revistacmc/article/view/1616/pdf_1 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Comunicação Mídia e Consumo info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Comunicação Mídia e Consumo |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.source.none.fl_str_mv |
Comunicação Mídia e Consumo; Vol. 15 No. 43 (2018): MAIO/AGOSTO; 218-248 Comunicação Mídia e Consumo; Vol. 15 Núm. 43 (2018): MAIO/AGOSTO; 218-248 Comunicação Mídia e Consumo; v. 15 n. 43 (2018): MAIO/AGOSTO; 218-248 1983-7070 10.18568/cmc.v15i43 reponame:Comunicação, Mídia e Consumo (Online) instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Comunicação, Mídia e Consumo (Online) |
collection |
Comunicação, Mídia e Consumo (Online) |
repository.name.fl_str_mv |
Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
thoff@espm.br||revistacmc@espm.br |
_version_ |
1793890300560670720 |