O ambiente institucional e às práticas da responsabilidade social de multinacionais brasileiras

• Autor(a) principal: Pavan, Kelly Roman
• Data de Publicação: 2014
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
• Texto Completo: http://tede2.espm.br/handle/tede/58
• topic: gestão internacional; estratégia; ambiente institucional; responsabilidade social corporativa (RSC); multinacionais brasileiras; international management; strategy; institutional environment; corporate social responsibility (CSR); Brazilian multinationals; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS

The aim of this research is to identify what is the association between the institutional environment of the host country and the Corporate Social Responsibility (CSR) practices of the subsidiaries of Brazilian multinationals. Institutional Theory is used to support the theoretical considerations once it addresses the association between institutional environment and strategy, and CSR is understood here as a component of the legitimating strategy of the subsidiaries of Brazilian multinationals. Multiple linear regression is the statistical technique used to proceed the analysis of secondary data. The data on the CSR practices concern the adoption of social and/or environmental certification; the contracts with certified suppliers; and the conduct of social and/or environmental training, by subsidiaries, with its suppliers and/or customers. The variables from the institutional environment analyzed are: the inefficiency of the legal system , press freedom , commitment to ethics , political stability , and efficiency of the infrastructure . The results show evidence of a positive association between the variables inefficiency of the legal system and efficiency of the infrastructure with the CSR practices of subsidiaries. There is evidence of a negative association between the commitment to ethics and the CSR practices of subsidiaries. Concluding remarks point out to contributions, limitations, and opportunities for future researches.