Capital social e seu efeito sobre o comportamento do consumidor desenvolvimento e validação de uma escala de mensuração
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/659 |
Resumo: | Academic research has not fully investigated the relationship between Social Capital (SC) and Consumer Behavior (CC), particularly when it comes to ways of measuring it, focusing instead on approximations of ways to measure social capital. Studies on SC borrow paradigms from various fields of knowledge such as psychology and sociology. Usually, the field of psychology stands out in studies of SC. However, sociology is increasingly contributing to CC studies. Studies of social groups and theories of social comparison, among others, are evident. However, among the various theories of social groups employed, there is a limitation in studies that employ the SC theory, especially in the relationship between SC and SC, its antecedent and mediating role. The SC that adds to the Social Identity Theory the perspective of networks, and their byproducts, such as solidarity, trust, and ties, more so in a perspective of consumption of what is global versus local. Thus, this doctoral thesis developed in the format of three studies, sequential and complementary, aims to contribute to the research of the SC and its relationship with the SC. It is proposed that the SC, its perspective for groups, and between groups, adds the perspective of formal or non-formal consumer networks, which establish common values and norms of reciprocity of action within the scope of consumption, influencing preferences and evaluations of product, brand or global service consumption. The objective of this thesis is to determine the influence of CS on CC, through an objective way of measuring social capital. The first study is a multiple approach study. It adopts a bibliometric approach, conducted through co-citation analysis, a systematic review and meta-analysis, in order to present a discussion on the current state, possible research directions and empirical evidence of the CS and CC relationship, respectively. The second study contributes to the SC literature by proposing and confirming a CS scale applied to consumers specifically. The third study extends the contribution by empirically testing the CS scale and validating it in a nomological network, exploring its effects on consumer responses such as purchase intention, participation in brand communities, and self-efficacy-self-esteem, also exploring mediating roles. Findings, academic and practical contributions are then discussed. |
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Strehlau, Vivian IaraStrehlau, SuzaneCordeiro, Rafaela AlmeidaSilva, DirceuBizarrias, Flávio Santino129.274.298-47https://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8756002A5&tokenCaptchar=03AL8dmw8kLKthLSZGc2U6_Mf-1fZN9CO-zR5hPVU_42v_cDlQVRirb4Xn1NQIo5LCLFvnbyTIZPamsns4yLS4khkxUSWRT-WoiZ_ZvMH-gvKzVZ2aUmYf4tmDmpbs1sMyhjABeBx6mwAklbnq-5hWGnoTycNYkqNiXpSWNDy6rXM8gAbGh9kmppcK6djWRvF0T0_8HS681W6jJYCmP0m0ZQvRm0TQvhUEzspqbB-zQcTmkCWO-fmiyUgTgC19JTgAj-bckO30w8QIdqzZ8oVZWFJQ9G_YKa5pneyJo2FeehDX7RkVvi72bvIXIuPugkVGGq0MVePD0WQHAH5awG5EluVdmwZ13IrEOG5QDB3_mBeBfxgseRBU9EROHbc_pJk26mOCss-qFY99JL-f8BZZfPCgmJO0LhSie7BIT1NfCN1NlZUKjyGpiUJQ2qncK9AEreSb2tjPkTPSnlqa4s5S1cHT4vZcyHjCBNOO4xJsVHwnMkwdlcNtFF_DH_uSpTXH75jgXWX24IgAagpLH-AV-5E1telhuWOLYEENn_NbVm6PnL8-qdUdTvXoP8IIdSBsntRLNESusW-tCucato, Jussara da Silva Teixeira2023-06-26T13:37:42Z2023-02-17Cucato, Jussara da Silva Teixeira. Capital social e seu efeito sobre o comportamento do consumidor desenvolvimento e validação de uma escala de mensuração. 2023. [140 f.]. Tese (Programa de Doutorado em Administração com Concentração em Gestão Internacional) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/659Academic research has not fully investigated the relationship between Social Capital (SC) and Consumer Behavior (CC), particularly when it comes to ways of measuring it, focusing instead on approximations of ways to measure social capital. Studies on SC borrow paradigms from various fields of knowledge such as psychology and sociology. Usually, the field of psychology stands out in studies of SC. However, sociology is increasingly contributing to CC studies. Studies of social groups and theories of social comparison, among others, are evident. However, among the various theories of social groups employed, there is a limitation in studies that employ the SC theory, especially in the relationship between SC and SC, its antecedent and mediating role. The SC that adds to the Social Identity Theory the perspective of networks, and their byproducts, such as solidarity, trust, and ties, more so in a perspective of consumption of what is global versus local. Thus, this doctoral thesis developed in the format of three studies, sequential and complementary, aims to contribute to the research of the SC and its relationship with the SC. It is proposed that the SC, its perspective for groups, and between groups, adds the perspective of formal or non-formal consumer networks, which establish common values and norms of reciprocity of action within the scope of consumption, influencing preferences and evaluations of product, brand or global service consumption. The objective of this thesis is to determine the influence of CS on CC, through an objective way of measuring social capital. The first study is a multiple approach study. It adopts a bibliometric approach, conducted through co-citation analysis, a systematic review and meta-analysis, in order to present a discussion on the current state, possible research directions and empirical evidence of the CS and CC relationship, respectively. The second study contributes to the SC literature by proposing and confirming a CS scale applied to consumers specifically. The third study extends the contribution by empirically testing the CS scale and validating it in a nomological network, exploring its effects on consumer responses such as purchase intention, participation in brand communities, and self-efficacy-self-esteem, also exploring mediating roles. Findings, academic and practical contributions are then discussed.A pesquisa acadêmica não tem investigado plenamente a relação entre o Capital Social (CS) e o Comportamento do Consumidor (CC), particularmente quando se trata de formas de sua mensuração, se concentrando em aproximações de formas de mensurar o capital social. Estudos sobre o CC emprestam paradigmas de diversas áreas do conhecimento como a psicologia e a sociologia. Habitualmente a área da psicologia se destaca nos estudos do CC. Entretanto, cada vez mais a área da sociologia vem contribuindo para estudos do CC. Evidenciam-se, por exemplo, estudos de grupos sociais e de teorias de comparação social, entre outras. Porém, entre as diversas teorias de grupos sociais empregadas, observa-se uma limitação em estudos que empreguem a teoria do CS, principalmente na relação entre o CS e CC, seu papel antecedente e mediador. O CS que agrega à Teoria da Identidade Social, a perspectiva de redes, e seus subprodutos, como a solidariedade, confiança e laços, mais ainda em uma perspectiva de consumo do que é global versus local. Assim, esta tese de doutorado desenvolvida no formato de três estudos, sequenciais e complementares, visa contribuir para a pesquisa do CC e sua relação com o CS. Se propõe que o CS, sua perspectiva para grupos, e entre grupos, acrescente a perspectiva de redes de consumidores formais ou não, que estabelece valores e normas de reciprocidade comuns de ação no âmbito do consumo, influenciando preferências e avaliações do consumo de produto, marca ou serviço global. O objetivo desta tese é determinar a influência do CS sobre o CC, por meio de uma forma objetiva de mensuração do capital social. O primeiro estudo é de abordagem múltipla. Adota uma abordagem bibliométrica, realizado por meio de análise de co-citação, uma revisão sistemática e meta-análise, de maneira a apresentar uma discussão sobre o estado atual, possíveis rumos de pesquisa e evidências empíricas da relação CS e CC, respectivamente. O segundo estudo contribui para a literatura do CC ao propor e confirmar uma escala de CS aplicada ao consumidor especificamente. O terceiro estudo amplia a contribuição ao testar empiricamente a escala de CS e validá-la em uma rede nomológica, explorando os seus efeitos sobre respostas de consumo, como a intenção de compra, a participação em comunidades de marca, e a autoeficácia-autoestima, também explorando papéis mediadores. Achados, contribuições acadêmicas e práticas são então discutidas.Submitted by Débora Silva (deborasilva@espm.br) on 2023-06-23T16:11:58Z No. of bitstreams: 1 Jussara da Silva Teixeira Cucato.pdf: 1435217 bytes, checksum: 9e772e8401cebdbc47bf28bd0b24aca8 (MD5)Approved for entry into archive by Débora Silva (deborasilva@espm.br) on 2023-06-26T13:37:14Z (GMT) No. of bitstreams: 1 Jussara da Silva Teixeira Cucato.pdf: 1435217 bytes, checksum: 9e772e8401cebdbc47bf28bd0b24aca8 (MD5)Approved for entry into archive by Débora Silva (deborasilva@espm.br) on 2023-06-26T13:37:27Z (GMT) No. of bitstreams: 1 Jussara da Silva Teixeira Cucato.pdf: 1435217 bytes, checksum: 9e772e8401cebdbc47bf28bd0b24aca8 (MD5)Made available in DSpace on 2023-06-26T13:37:42Z (GMT). No. of bitstreams: 1 Jussara da Silva Teixeira Cucato.pdf: 1435217 bytes, checksum: 9e772e8401cebdbc47bf28bd0b24aca8 (MD5) Previous issue date: 2023-02-17application/pdfhttp://tede2.espm.br/retrieve/2327/Jussara%20da%20Silva%20Teixeira%20Cucato.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Doutorado em Administração com Concentração em Gestão InternacionalESPMBrasilESPM::Pós-Graduação Stricto Sensucapital social; desenvolvimento de escala; comportamento do consumidor; respostas do consumidorsocial capital; scale development; consumer behavior; consumer responsesCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOCapital social e seu efeito sobre o comportamento do consumidor desenvolvimento e validação de uma escala de mensuraçãoSocial capital and its effect on consumer behavior, development and validation of a measurement scaleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis-7696919625011687972500500600-44551937530918523288024035432632778221info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILJussara da Silva Teixeira Cucato.pdf.jpgJussara da Silva Teixeira Cucato.pdf.jpgimage/jpeg1943http://tede2.espm.br:8080/tede/bitstream/tede/659/4/Jussara+da+Silva+Teixeira+Cucato.pdf.jpgcc73c4c239a4c332d642ba1e7c7a9fb2MD54TEXTJussara da Silva Teixeira Cucato.pdf.txtJussara da Silva Teixeira Cucato.pdf.txttext/plain297379http://tede2.espm.br:8080/tede/bitstream/tede/659/3/Jussara+da+Silva+Teixeira+Cucato.pdf.txtff77a74923b930a447f2ba1e3befea30MD53ORIGINALJussara da Silva Teixeira Cucato.pdfJussara da Silva Teixeira Cucato.pdfapplication/pdf1435217http://tede2.espm.br:8080/tede/bitstream/tede/659/2/Jussara+da+Silva+Teixeira+Cucato.pdf9e772e8401cebdbc47bf28bd0b24aca8MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/659/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/6592023-06-27 01:00:06.958oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2023-06-27T04:00:06Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
Capital social e seu efeito sobre o comportamento do consumidor desenvolvimento e validação de uma escala de mensuração |
dc.title.alternative.eng.fl_str_mv |
Social capital and its effect on consumer behavior, development and validation of a measurement scale |
title |
Capital social e seu efeito sobre o comportamento do consumidor desenvolvimento e validação de uma escala de mensuração |
spellingShingle |
Capital social e seu efeito sobre o comportamento do consumidor desenvolvimento e validação de uma escala de mensuração Cucato, Jussara da Silva Teixeira capital social; desenvolvimento de escala; comportamento do consumidor; respostas do consumidor social capital; scale development; consumer behavior; consumer responses CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Capital social e seu efeito sobre o comportamento do consumidor desenvolvimento e validação de uma escala de mensuração |
title_full |
Capital social e seu efeito sobre o comportamento do consumidor desenvolvimento e validação de uma escala de mensuração |
title_fullStr |
Capital social e seu efeito sobre o comportamento do consumidor desenvolvimento e validação de uma escala de mensuração |
title_full_unstemmed |
Capital social e seu efeito sobre o comportamento do consumidor desenvolvimento e validação de uma escala de mensuração |
title_sort |
Capital social e seu efeito sobre o comportamento do consumidor desenvolvimento e validação de uma escala de mensuração |
author |
Cucato, Jussara da Silva Teixeira |
author_facet |
Cucato, Jussara da Silva Teixeira |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Strehlau, Vivian Iara |
dc.contributor.referee1.fl_str_mv |
Strehlau, Suzane |
dc.contributor.referee2.fl_str_mv |
Cordeiro, Rafaela Almeida |
dc.contributor.referee3.fl_str_mv |
Silva, Dirceu |
dc.contributor.referee4.fl_str_mv |
Bizarrias, Flávio Santino |
dc.contributor.authorID.fl_str_mv |
129.274.298-47 |
dc.contributor.authorLattes.fl_str_mv |
https://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8756002A5&tokenCaptchar=03AL8dmw8kLKthLSZGc2U6_Mf-1fZN9CO-zR5hPVU_42v_cDlQVRirb4Xn1NQIo5LCLFvnbyTIZPamsns4yLS4khkxUSWRT-WoiZ_ZvMH-gvKzVZ2aUmYf4tmDmpbs1sMyhjABeBx6mwAklbnq-5hWGnoTycNYkqNiXpSWNDy6rXM8gAbGh9kmppcK6djWRvF0T0_8HS681W6jJYCmP0m0ZQvRm0TQvhUEzspqbB-zQcTmkCWO-fmiyUgTgC19JTgAj-bckO30w8QIdqzZ8oVZWFJQ9G_YKa5pneyJo2FeehDX7RkVvi72bvIXIuPugkVGGq0MVePD0WQHAH5awG5EluVdmwZ13IrEOG5QDB3_mBeBfxgseRBU9EROHbc_pJk26mOCss-qFY99JL-f8BZZfPCgmJO0LhSie7BIT1NfCN1NlZUKjyGpiUJQ2qncK9AEreSb2tjPkTPSnlqa4s5S1cHT4vZcyHjCBNOO4xJsVHwnMkwdlcNtFF_DH_uSpTXH75jgXWX24IgAagpLH-AV-5E1telhuWOLYEENn_NbVm6PnL8-qdUdTvXoP8IIdSBsntRLNESusW-t |
dc.contributor.author.fl_str_mv |
Cucato, Jussara da Silva Teixeira |
contributor_str_mv |
Strehlau, Vivian Iara Strehlau, Suzane Cordeiro, Rafaela Almeida Silva, Dirceu Bizarrias, Flávio Santino |
dc.subject.por.fl_str_mv |
capital social; desenvolvimento de escala; comportamento do consumidor; respostas do consumidor |
topic |
capital social; desenvolvimento de escala; comportamento do consumidor; respostas do consumidor social capital; scale development; consumer behavior; consumer responses CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
social capital; scale development; consumer behavior; consumer responses |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
Academic research has not fully investigated the relationship between Social Capital (SC) and Consumer Behavior (CC), particularly when it comes to ways of measuring it, focusing instead on approximations of ways to measure social capital. Studies on SC borrow paradigms from various fields of knowledge such as psychology and sociology. Usually, the field of psychology stands out in studies of SC. However, sociology is increasingly contributing to CC studies. Studies of social groups and theories of social comparison, among others, are evident. However, among the various theories of social groups employed, there is a limitation in studies that employ the SC theory, especially in the relationship between SC and SC, its antecedent and mediating role. The SC that adds to the Social Identity Theory the perspective of networks, and their byproducts, such as solidarity, trust, and ties, more so in a perspective of consumption of what is global versus local. Thus, this doctoral thesis developed in the format of three studies, sequential and complementary, aims to contribute to the research of the SC and its relationship with the SC. It is proposed that the SC, its perspective for groups, and between groups, adds the perspective of formal or non-formal consumer networks, which establish common values and norms of reciprocity of action within the scope of consumption, influencing preferences and evaluations of product, brand or global service consumption. The objective of this thesis is to determine the influence of CS on CC, through an objective way of measuring social capital. The first study is a multiple approach study. It adopts a bibliometric approach, conducted through co-citation analysis, a systematic review and meta-analysis, in order to present a discussion on the current state, possible research directions and empirical evidence of the CS and CC relationship, respectively. The second study contributes to the SC literature by proposing and confirming a CS scale applied to consumers specifically. The third study extends the contribution by empirically testing the CS scale and validating it in a nomological network, exploring its effects on consumer responses such as purchase intention, participation in brand communities, and self-efficacy-self-esteem, also exploring mediating roles. Findings, academic and practical contributions are then discussed. |
publishDate |
2023 |
dc.date.accessioned.fl_str_mv |
2023-06-26T13:37:42Z |
dc.date.issued.fl_str_mv |
2023-02-17 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Cucato, Jussara da Silva Teixeira. Capital social e seu efeito sobre o comportamento do consumidor desenvolvimento e validação de uma escala de mensuração. 2023. [140 f.]. Tese (Programa de Doutorado em Administração com Concentração em Gestão Internacional) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/659 |
identifier_str_mv |
Cucato, Jussara da Silva Teixeira. Capital social e seu efeito sobre o comportamento do consumidor desenvolvimento e validação de uma escala de mensuração. 2023. [140 f.]. Tese (Programa de Doutorado em Administração com Concentração em Gestão Internacional) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
url |
http://tede2.espm.br/handle/tede/659 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.program.fl_str_mv |
-7696919625011687972 |
dc.relation.confidence.fl_str_mv |
500 500 600 |
dc.relation.department.fl_str_mv |
-4455193753091852328 |
dc.relation.cnpq.fl_str_mv |
8024035432632778221 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.publisher.program.fl_str_mv |
Programa de Doutorado em Administração com Concentração em Gestão Internacional |
dc.publisher.initials.fl_str_mv |
ESPM |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
ESPM::Pós-Graduação Stricto Sensu |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações da ESPM instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Biblioteca Digital de Teses e Dissertações da ESPM |
collection |
Biblioteca Digital de Teses e Dissertações da ESPM |
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repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
acervodigital@espm.br||hribeiro@espm.br |
_version_ |
1809112866673917952 |