Agency Costs and Scarce Resources: Influences on Brazilian Franchising
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
DOI: | 10.15728/bbr.2019.16.4.5 |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/535 |
Resumo: | This paper revisits a traditional issue in literature on franchising: the contractual mix (i.e., the proportion between franchised and company- owned stores). We analyze 270 Brazilian chains to better understand the Brazilian scenario. We stress the dynamics of this proportion over time considering the perspective of monitoring costs and the difficulty of access to resources as possible explanations. Considering the moment of the Brazilian economy, it is pertinent and opportune to investigate the behavior of the chains in times of turbulence. Panel data covering the 2011-2016 period was analyzed through econometric tools. The results corroborate aspects related to monitoring and incentives advocated by the agency theory, that is: costs of monitoring in elevation due to the geographic dispersion induce a greater proportion of franchised stores. In addition, the concept of dispersion is extended to capture socioeconomic aspects of the different regions occupied by the chains. Effects related to restriction to scarce resources are also noted, but in a less unambiguous way. |
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BBR. Brazilian Business Review (English edition. Online) |
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Agency Costs and Scarce Resources: Influences on Brazilian FranchisingCustos de Agência e Escassez de Recursos: Influências no Franchising BrasileiroFranchisingContractual mixAgency theoryResource scarcityFranchisingMix contratualTeoria da agênciaRecursos escassos This paper revisits a traditional issue in literature on franchising: the contractual mix (i.e., the proportion between franchised and company- owned stores). We analyze 270 Brazilian chains to better understand the Brazilian scenario. We stress the dynamics of this proportion over time considering the perspective of monitoring costs and the difficulty of access to resources as possible explanations. Considering the moment of the Brazilian economy, it is pertinent and opportune to investigate the behavior of the chains in times of turbulence. Panel data covering the 2011-2016 period was analyzed through econometric tools. The results corroborate aspects related to monitoring and incentives advocated by the agency theory, that is: costs of monitoring in elevation due to the geographic dispersion induce a greater proportion of franchised stores. In addition, the concept of dispersion is extended to capture socioeconomic aspects of the different regions occupied by the chains. Effects related to restriction to scarce resources are also noted, but in a less unambiguous way. Este artigo revisita uma tradicional questa?o na literatura em franchising: o mix contratual, ou seja, a proporc?a?o entre franquias e lojas pro?prias. Analisam-se 270 redes brasileiras para entender melhor o cena?rio nacional. Ressalta-se a dina?mica dessa proporc?a?o ao longo do tempo considerando como possi?veis explicac?o?es o problema dos custos de monitoramento e da dificuldade das redes em acessar recursos vitais para o sucesso da operac?a?o. Considerando o momento da economia brasileira, considera- se pertinente e oportuno investigar o comportamento das redes em tempos de turbule?ncia. Um painel de dados cobrindo o peri?odo 2011- 2016 foi analisado por meio de ferramentas econome?tricas. Os resultados corroboram aspectos relacionados a problemas de age?ncia, ou seja: custos de monitoramento em elevac?a?o devido a? dispersa?o geogra?fica induzem uma maior proporc?a?o de lojas franqueadas. Ale?m disso, o conceito de dispersa?o e? estendido para capturar aspectos socioecono?micos das diferentes regio?es ocupadas pelas cadeias. Efeitos relacionados a? restric?a?o a recursos escassos tambe?m sa?o notados, mas de maneira menos ambi?gua. FUCAPE Business Shool2019-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/53510.15728/bbr.2019.16.4.5Brazilian Business Review; Vol. 16 No. 4 (2019): July to August 2019; 383-399Brazilian Business Review; v. 16 n. 4 (2019): Julho a Agosto de 2019; 383-3991808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/535/814http://www.bbronline.com.br/index.php/bbr/article/view/535/815Copyright (c) 2019 Brazilian Business Reviewhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBitti, Eugenio Jose SilvaMagnani, Vinicius MedeirosThomazella, Bianca2019-07-01T09:58:20Zoai:ojs.pkp.sfu.ca:article/535Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2019-07-01T09:58:20BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
Agency Costs and Scarce Resources: Influences on Brazilian Franchising Custos de Agência e Escassez de Recursos: Influências no Franchising Brasileiro |
title |
Agency Costs and Scarce Resources: Influences on Brazilian Franchising |
spellingShingle |
Agency Costs and Scarce Resources: Influences on Brazilian Franchising Agency Costs and Scarce Resources: Influences on Brazilian Franchising Bitti, Eugenio Jose Silva Franchising Contractual mix Agency theory Resource scarcity Franchising Mix contratual Teoria da agência Recursos escassos Bitti, Eugenio Jose Silva Franchising Contractual mix Agency theory Resource scarcity Franchising Mix contratual Teoria da agência Recursos escassos |
title_short |
Agency Costs and Scarce Resources: Influences on Brazilian Franchising |
title_full |
Agency Costs and Scarce Resources: Influences on Brazilian Franchising |
title_fullStr |
Agency Costs and Scarce Resources: Influences on Brazilian Franchising Agency Costs and Scarce Resources: Influences on Brazilian Franchising |
title_full_unstemmed |
Agency Costs and Scarce Resources: Influences on Brazilian Franchising Agency Costs and Scarce Resources: Influences on Brazilian Franchising |
title_sort |
Agency Costs and Scarce Resources: Influences on Brazilian Franchising |
author |
Bitti, Eugenio Jose Silva |
author_facet |
Bitti, Eugenio Jose Silva Bitti, Eugenio Jose Silva Magnani, Vinicius Medeiros Thomazella, Bianca Magnani, Vinicius Medeiros Thomazella, Bianca |
author_role |
author |
author2 |
Magnani, Vinicius Medeiros Thomazella, Bianca |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Bitti, Eugenio Jose Silva Magnani, Vinicius Medeiros Thomazella, Bianca |
dc.subject.por.fl_str_mv |
Franchising Contractual mix Agency theory Resource scarcity Franchising Mix contratual Teoria da agência Recursos escassos |
topic |
Franchising Contractual mix Agency theory Resource scarcity Franchising Mix contratual Teoria da agência Recursos escassos |
description |
This paper revisits a traditional issue in literature on franchising: the contractual mix (i.e., the proportion between franchised and company- owned stores). We analyze 270 Brazilian chains to better understand the Brazilian scenario. We stress the dynamics of this proportion over time considering the perspective of monitoring costs and the difficulty of access to resources as possible explanations. Considering the moment of the Brazilian economy, it is pertinent and opportune to investigate the behavior of the chains in times of turbulence. Panel data covering the 2011-2016 period was analyzed through econometric tools. The results corroborate aspects related to monitoring and incentives advocated by the agency theory, that is: costs of monitoring in elevation due to the geographic dispersion induce a greater proportion of franchised stores. In addition, the concept of dispersion is extended to capture socioeconomic aspects of the different regions occupied by the chains. Effects related to restriction to scarce resources are also noted, but in a less unambiguous way. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-07-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/535 10.15728/bbr.2019.16.4.5 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/535 |
identifier_str_mv |
10.15728/bbr.2019.16.4.5 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/535/814 http://www.bbronline.com.br/index.php/bbr/article/view/535/815 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Brazilian Business Review https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Brazilian Business Review https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 16 No. 4 (2019): July to August 2019; 383-399 Brazilian Business Review; v. 16 n. 4 (2019): Julho a Agosto de 2019; 383-399 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
_version_ |
1822152103359938560 |
dc.identifier.doi.none.fl_str_mv |
10.15728/bbr.2019.16.4.5 |