Agency Costs and Scarce Resources: Influences on Brazilian Franchising

Detalhes bibliográficos
Autor(a) principal: Bitti, Eugenio Jose Silva
Data de Publicação: 2019
Outros Autores: Magnani, Vinicius Medeiros, Thomazella, Bianca
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: BBR. Brazilian Business Review (English edition. Online)
DOI: 10.15728/bbr.2019.16.4.5
Texto Completo: http://www.bbronline.com.br/index.php/bbr/article/view/535
Resumo: This paper revisits a traditional issue in literature on franchising: the contractual mix (i.e., the proportion between franchised and company- owned stores). We analyze 270 Brazilian chains to better understand the Brazilian scenario. We stress the dynamics of this proportion over time considering the perspective of monitoring costs and the difficulty of access to resources as possible explanations. Considering the moment of the Brazilian economy, it is pertinent and opportune to investigate the behavior of the chains in times of turbulence. Panel data covering the 2011-2016 period was analyzed through econometric tools. The results corroborate aspects related to monitoring and incentives advocated by the agency theory, that is: costs of monitoring in elevation due to the geographic dispersion induce a greater proportion of franchised stores. In addition, the concept of dispersion is extended to capture socioeconomic aspects of the different regions occupied by the chains. Effects related to restriction to scarce resources are also noted, but in a less unambiguous way.
id FBS-1_17d18203c96bb86bc2a4dcbce7a6a030
oai_identifier_str oai:ojs.pkp.sfu.ca:article/535
network_acronym_str FBS-1
network_name_str BBR. Brazilian Business Review (English edition. Online)
spelling Agency Costs and Scarce Resources: Influences on Brazilian FranchisingCustos de Agência e Escassez de Recursos: Influências no Franchising BrasileiroFranchisingContractual mixAgency theoryResource scarcityFranchisingMix contratualTeoria da agênciaRecursos escassos This paper revisits a traditional issue in literature on franchising: the contractual mix (i.e., the proportion between franchised and company- owned stores). We analyze 270 Brazilian chains to better understand the Brazilian scenario. We stress the dynamics of this proportion over time considering the perspective of monitoring costs and the difficulty of access to resources as possible explanations. Considering the moment of the Brazilian economy, it is pertinent and opportune to investigate the behavior of the chains in times of turbulence. Panel data covering the 2011-2016 period was analyzed through econometric tools. The results corroborate aspects related to monitoring and incentives advocated by the agency theory, that is: costs of monitoring in elevation due to the geographic dispersion induce a greater proportion of franchised stores. In addition, the concept of dispersion is extended to capture socioeconomic aspects of the different regions occupied by the chains. Effects related to restriction to scarce resources are also noted, but in a less unambiguous way. Este artigo revisita uma tradicional questa?o na literatura em franchising: o mix contratual, ou seja, a proporc?a?o entre franquias e lojas pro?prias. Analisam-se 270 redes brasileiras para entender melhor o cena?rio nacional. Ressalta-se a dina?mica dessa proporc?a?o ao longo do tempo considerando como possi?veis explicac?o?es o problema dos custos de monitoramento e da dificuldade das redes em acessar recursos vitais para o sucesso da operac?a?o. Considerando o momento da economia brasileira, considera- se pertinente e oportuno investigar o comportamento das redes em tempos de turbule?ncia. Um painel de dados cobrindo o peri?odo 2011- 2016 foi analisado por meio de ferramentas econome?tricas. Os resultados corroboram aspectos relacionados a problemas de age?ncia, ou seja: custos de monitoramento em elevac?a?o devido a? dispersa?o geogra?fica induzem uma maior proporc?a?o de lojas franqueadas. Ale?m disso, o conceito de dispersa?o e? estendido para capturar aspectos socioecono?micos das diferentes regio?es ocupadas pelas cadeias. Efeitos relacionados a? restric?a?o a recursos escassos tambe?m sa?o notados, mas de maneira menos ambi?gua. FUCAPE Business Shool2019-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/53510.15728/bbr.2019.16.4.5Brazilian Business Review; Vol. 16 No. 4 (2019): July to August 2019; 383-399Brazilian Business Review; v. 16 n. 4 (2019): Julho a Agosto de 2019; 383-3991808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/535/814http://www.bbronline.com.br/index.php/bbr/article/view/535/815Copyright (c) 2019 Brazilian Business Reviewhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBitti, Eugenio Jose SilvaMagnani, Vinicius MedeirosThomazella, Bianca2019-07-01T09:58:20Zoai:ojs.pkp.sfu.ca:article/535Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2019-07-01T09:58:20BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false
dc.title.none.fl_str_mv Agency Costs and Scarce Resources: Influences on Brazilian Franchising
Custos de Agência e Escassez de Recursos: Influências no Franchising Brasileiro
title Agency Costs and Scarce Resources: Influences on Brazilian Franchising
spellingShingle Agency Costs and Scarce Resources: Influences on Brazilian Franchising
Agency Costs and Scarce Resources: Influences on Brazilian Franchising
Bitti, Eugenio Jose Silva
Franchising
Contractual mix
Agency theory
Resource scarcity
Franchising
Mix contratual
Teoria da agência
Recursos escassos
Bitti, Eugenio Jose Silva
Franchising
Contractual mix
Agency theory
Resource scarcity
Franchising
Mix contratual
Teoria da agência
Recursos escassos
title_short Agency Costs and Scarce Resources: Influences on Brazilian Franchising
title_full Agency Costs and Scarce Resources: Influences on Brazilian Franchising
title_fullStr Agency Costs and Scarce Resources: Influences on Brazilian Franchising
Agency Costs and Scarce Resources: Influences on Brazilian Franchising
title_full_unstemmed Agency Costs and Scarce Resources: Influences on Brazilian Franchising
Agency Costs and Scarce Resources: Influences on Brazilian Franchising
title_sort Agency Costs and Scarce Resources: Influences on Brazilian Franchising
author Bitti, Eugenio Jose Silva
author_facet Bitti, Eugenio Jose Silva
Bitti, Eugenio Jose Silva
Magnani, Vinicius Medeiros
Thomazella, Bianca
Magnani, Vinicius Medeiros
Thomazella, Bianca
author_role author
author2 Magnani, Vinicius Medeiros
Thomazella, Bianca
author2_role author
author
dc.contributor.author.fl_str_mv Bitti, Eugenio Jose Silva
Magnani, Vinicius Medeiros
Thomazella, Bianca
dc.subject.por.fl_str_mv Franchising
Contractual mix
Agency theory
Resource scarcity
Franchising
Mix contratual
Teoria da agência
Recursos escassos
topic Franchising
Contractual mix
Agency theory
Resource scarcity
Franchising
Mix contratual
Teoria da agência
Recursos escassos
description This paper revisits a traditional issue in literature on franchising: the contractual mix (i.e., the proportion between franchised and company- owned stores). We analyze 270 Brazilian chains to better understand the Brazilian scenario. We stress the dynamics of this proportion over time considering the perspective of monitoring costs and the difficulty of access to resources as possible explanations. Considering the moment of the Brazilian economy, it is pertinent and opportune to investigate the behavior of the chains in times of turbulence. Panel data covering the 2011-2016 period was analyzed through econometric tools. The results corroborate aspects related to monitoring and incentives advocated by the agency theory, that is: costs of monitoring in elevation due to the geographic dispersion induce a greater proportion of franchised stores. In addition, the concept of dispersion is extended to capture socioeconomic aspects of the different regions occupied by the chains. Effects related to restriction to scarce resources are also noted, but in a less unambiguous way.
publishDate 2019
dc.date.none.fl_str_mv 2019-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Artigo revisado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/535
10.15728/bbr.2019.16.4.5
url http://www.bbronline.com.br/index.php/bbr/article/view/535
identifier_str_mv 10.15728/bbr.2019.16.4.5
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/535/814
http://www.bbronline.com.br/index.php/bbr/article/view/535/815
dc.rights.driver.fl_str_mv Copyright (c) 2019 Brazilian Business Review
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Brazilian Business Review
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv FUCAPE Business Shool
publisher.none.fl_str_mv FUCAPE Business Shool
dc.source.none.fl_str_mv Brazilian Business Review; Vol. 16 No. 4 (2019): July to August 2019; 383-399
Brazilian Business Review; v. 16 n. 4 (2019): Julho a Agosto de 2019; 383-399
1808-2386
1807-734X
reponame:BBR. Brazilian Business Review (English edition. Online)
instname:Fucape Business School (FBS)
instacron:FBS
instname_str Fucape Business School (FBS)
instacron_str FBS
institution FBS
reponame_str BBR. Brazilian Business Review (English edition. Online)
collection BBR. Brazilian Business Review (English edition. Online)
repository.name.fl_str_mv BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)
repository.mail.fl_str_mv || bbronline@bbronline.com.br
_version_ 1822152103359938560
dc.identifier.doi.none.fl_str_mv 10.15728/bbr.2019.16.4.5