Motivators for using on-demand vehicle sharing services in Brazil
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/672 |
Resumo: | This study focused on the analysis of motivators for the use of on-demand travel modes in Brazil. The methodological procedures included the use of combined methods of probabilistic sampling and pre-tests to design the research instrument and use of the IBM SPSS Statistics software, for data treatment which used, among others, exploratory and confirmatory factor analysis. The five major regions of Brazil were considered in this research, totaling 2150 interviews, indicating the existence of fourteen motivators for use involving the economic, social, environmental, and technological dimensions, however, only six variables comprise the structuring nucleus of demand and are based on an element of economic order (Reduced Tariff ), one of a socioeconomic nature (Expectation of Benefits) and four technological drivers (Technological Availability, Convenience of Time and Boarding in addition to Data Security), which figure as utilitarian indicators, corroborating the results of international studies and contrasting those that signal hedonistic elements as relevant. In this sense, the study presents advances in establishing parameters of consumer choice based on the use of platforms aimed at displacement, figuring as an indicator of the reasons for use and their scaling of relevance in the users’ decision-making process. |
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Motivators for using on-demand vehicle sharing services in BrazilMotivadores de uso de serviços de compartilhamento de veículo sob demanda no BrasilConsumer BehaviorSharing EconomyTechnologyComportamento do ConsumidorEconomia CompartilhadaTecnologiaThis study focused on the analysis of motivators for the use of on-demand travel modes in Brazil. The methodological procedures included the use of combined methods of probabilistic sampling and pre-tests to design the research instrument and use of the IBM SPSS Statistics software, for data treatment which used, among others, exploratory and confirmatory factor analysis. The five major regions of Brazil were considered in this research, totaling 2150 interviews, indicating the existence of fourteen motivators for use involving the economic, social, environmental, and technological dimensions, however, only six variables comprise the structuring nucleus of demand and are based on an element of economic order (Reduced Tariff ), one of a socioeconomic nature (Expectation of Benefits) and four technological drivers (Technological Availability, Convenience of Time and Boarding in addition to Data Security), which figure as utilitarian indicators, corroborating the results of international studies and contrasting those that signal hedonistic elements as relevant. In this sense, the study presents advances in establishing parameters of consumer choice based on the use of platforms aimed at displacement, figuring as an indicator of the reasons for use and their scaling of relevance in the users’ decision-making process.O estudo focou-se na análise dos motivadores de uso dos modais de deslocamento sob demanda no Brasil. Os procedimentos metodológicos incluíram a utilização de métodos combinados de amostragem probabilística e pré-testes para delineamento do instrumento de pesquisa e uso do software IBM SPSS Statistics, para tratamento dos dados valendo-se, entre outros, das análises fatoriais exploratória e confirmatória. Foram contempladas as cinco grandes regiões do Brasil, totalizando 2150 entrevistas, as quais indicaram a existência de quatorze motivadores de uso envolvendo as dimensões econômicas, sociais, ambientais e tecnológicas, contudo apenas seis variáveis compõem o núcleo estruturante da demanda e pautando-se em um elemento de ordem econômica (Tarifa Reduzida), um de natureza socioeconômica (Expectativa de Benefícios) e quatro direcionadores tecnológicos (Disponibilidade Tecnológica, Conveniência de Tempo e de Embarque além da Segurança de Dados), os quais figuram como indicadores utilitaristas, corroborando os resultados de estudos internacionais e contrapondo-se aos que sinalizam elementos hedonistas como relevantes. Nesse sentido, o estudo apresenta avanços ao estabelecer parâmetros de escolha do consumidor a partir do uso de plataformas voltadas ao deslocamento, figurando como indicador das razões de uso e seu escalonamento de relevância no processo decisório dos usuários.FUCAPE Business Shool2021-11-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/67210.15728/bbr.2021.18.6.3Brazilian Business Review; Vol. 18 No. 6 (2021): November to December 2021; 643-661Brazilian Business Review; v. 18 n. 6 (2021): Novembro a Dezembro de 2021; 643-6611808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/672/1015http://www.bbronline.com.br/index.php/bbr/article/view/672/1016Copyright (c) 2019 Brazilian Business Reviewhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessViolin, Fábio2022-04-05T18:27:36Zoai:ojs.pkp.sfu.ca:article/672Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2022-04-05T18:27:36BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
Motivators for using on-demand vehicle sharing services in Brazil Motivadores de uso de serviços de compartilhamento de veículo sob demanda no Brasil |
title |
Motivators for using on-demand vehicle sharing services in Brazil |
spellingShingle |
Motivators for using on-demand vehicle sharing services in Brazil Violin, Fábio Consumer Behavior Sharing Economy Technology Comportamento do Consumidor Economia Compartilhada Tecnologia |
title_short |
Motivators for using on-demand vehicle sharing services in Brazil |
title_full |
Motivators for using on-demand vehicle sharing services in Brazil |
title_fullStr |
Motivators for using on-demand vehicle sharing services in Brazil |
title_full_unstemmed |
Motivators for using on-demand vehicle sharing services in Brazil |
title_sort |
Motivators for using on-demand vehicle sharing services in Brazil |
author |
Violin, Fábio |
author_facet |
Violin, Fábio |
author_role |
author |
dc.contributor.author.fl_str_mv |
Violin, Fábio |
dc.subject.por.fl_str_mv |
Consumer Behavior Sharing Economy Technology Comportamento do Consumidor Economia Compartilhada Tecnologia |
topic |
Consumer Behavior Sharing Economy Technology Comportamento do Consumidor Economia Compartilhada Tecnologia |
description |
This study focused on the analysis of motivators for the use of on-demand travel modes in Brazil. The methodological procedures included the use of combined methods of probabilistic sampling and pre-tests to design the research instrument and use of the IBM SPSS Statistics software, for data treatment which used, among others, exploratory and confirmatory factor analysis. The five major regions of Brazil were considered in this research, totaling 2150 interviews, indicating the existence of fourteen motivators for use involving the economic, social, environmental, and technological dimensions, however, only six variables comprise the structuring nucleus of demand and are based on an element of economic order (Reduced Tariff ), one of a socioeconomic nature (Expectation of Benefits) and four technological drivers (Technological Availability, Convenience of Time and Boarding in addition to Data Security), which figure as utilitarian indicators, corroborating the results of international studies and contrasting those that signal hedonistic elements as relevant. In this sense, the study presents advances in establishing parameters of consumer choice based on the use of platforms aimed at displacement, figuring as an indicator of the reasons for use and their scaling of relevance in the users’ decision-making process. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-11-05 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/672 10.15728/bbr.2021.18.6.3 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/672 |
identifier_str_mv |
10.15728/bbr.2021.18.6.3 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/672/1015 http://www.bbronline.com.br/index.php/bbr/article/view/672/1016 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Brazilian Business Review http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Brazilian Business Review http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 18 No. 6 (2021): November to December 2021; 643-661 Brazilian Business Review; v. 18 n. 6 (2021): Novembro a Dezembro de 2021; 643-661 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
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