Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies
Autor(a) principal: | |
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Data de Publicação: | 2015 |
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Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/159 |
Resumo: | This article analyzes the alignment between competitive strategies and management of manufacturing costs in small industrial firms for the purpose of obtaining competitive advantages, by means of a descriptive survey with quantitative approach in which the universe was small industrial firms in the transformation segment located in the city of Mossoró, Rio Grande do Norte, Brazil. The main results obtained demonstrate that the integration of competitive strategies with cost management results in advantages, principally for small industrial firms that adopt a stuck-in-the-middle posture with combined priorities for strategic actions by product differentiation and reduction of costs, and that alignment of competitive strategies with cost management is more favorable to small industrial firms that strive for product differentiation and cost leadership simultaneously, or exceptionally focus on differentiation. The results also indicate that competitive advantages emerge both from differentiation and low cost. |
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BBR. Brazilian Business Review (English edition. Online) |
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Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing CompaniesAlinhamento entre as Estratégias Competitivas e a Gestão de Custos: Um Estudo em Pequenas Empresas Industriais do Setor de TransformaçãoCompetitive strategiesCost managementCompetitive advantageEstratégias competitivasGestão de custosVantagem competitivaThis article analyzes the alignment between competitive strategies and management of manufacturing costs in small industrial firms for the purpose of obtaining competitive advantages, by means of a descriptive survey with quantitative approach in which the universe was small industrial firms in the transformation segment located in the city of Mossoró, Rio Grande do Norte, Brazil. The main results obtained demonstrate that the integration of competitive strategies with cost management results in advantages, principally for small industrial firms that adopt a stuck-in-the-middle posture with combined priorities for strategic actions by product differentiation and reduction of costs, and that alignment of competitive strategies with cost management is more favorable to small industrial firms that strive for product differentiation and cost leadership simultaneously, or exceptionally focus on differentiation. The results also indicate that competitive advantages emerge both from differentiation and low cost.O presente trabalho analisou o alinhamento entre as estratégias competitivas e a gestão dos custos de fabricação em pequenas empresas industriais, com vistas à obtenção de vantagens competitivas, por meio de uma pesquisa descritiva com abordagem quantitativa em que o universo eram as pequenas empresas industriais do segmento de transformação, situadas no município de Mossoró-RN. Os principais resultados obtidos demonstraram que a integração das estratégias competitivas com a gestão de custos resulta em vantagem, principalmente para as pequenas empresas industriais que adotam postura de meio-termo com prioridades às ações estratégicas de diferenciação de produtos e redução de custos e que o alinhamento das estratégias competitivas com a gestão de custos é mais favorável às pequenas empresas industriais que atuam em diferenciação de produtos e liderança de custos de forma simultânea, ou mesmo excepcionalmente em diferenciação. Os resultados apontaram que emergem vantagens competitivas tanto em diferenciação quanto em baixo custo.FUCAPE Business Shool2015-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/15910.15728/bbr.2015.12.5.5Brazilian Business Review; Vol. 12 No. 5 (2015): September to October 2015; 78-96Brazilian Business Review; v. 12 n. 5 (2015): Setembro a Outubro de 2015; 78-961808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/159/241http://www.bbronline.com.br/index.php/bbr/article/view/159/242Melo, Maurilio Alves deLeone, Rodrigo José Guerrainfo:eu-repo/semantics/openAccess2018-10-31T19:07:16Zoai:ojs.pkp.sfu.ca:article/159Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-10-31T19:07:16BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies Alinhamento entre as Estratégias Competitivas e a Gestão de Custos: Um Estudo em Pequenas Empresas Industriais do Setor de Transformação |
title |
Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies |
spellingShingle |
Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies Melo, Maurilio Alves de Competitive strategies Cost management Competitive advantage Estratégias competitivas Gestão de custos Vantagem competitiva |
title_short |
Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies |
title_full |
Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies |
title_fullStr |
Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies |
title_full_unstemmed |
Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies |
title_sort |
Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies |
author |
Melo, Maurilio Alves de |
author_facet |
Melo, Maurilio Alves de Leone, Rodrigo José Guerra |
author_role |
author |
author2 |
Leone, Rodrigo José Guerra |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Melo, Maurilio Alves de Leone, Rodrigo José Guerra |
dc.subject.por.fl_str_mv |
Competitive strategies Cost management Competitive advantage Estratégias competitivas Gestão de custos Vantagem competitiva |
topic |
Competitive strategies Cost management Competitive advantage Estratégias competitivas Gestão de custos Vantagem competitiva |
description |
This article analyzes the alignment between competitive strategies and management of manufacturing costs in small industrial firms for the purpose of obtaining competitive advantages, by means of a descriptive survey with quantitative approach in which the universe was small industrial firms in the transformation segment located in the city of Mossoró, Rio Grande do Norte, Brazil. The main results obtained demonstrate that the integration of competitive strategies with cost management results in advantages, principally for small industrial firms that adopt a stuck-in-the-middle posture with combined priorities for strategic actions by product differentiation and reduction of costs, and that alignment of competitive strategies with cost management is more favorable to small industrial firms that strive for product differentiation and cost leadership simultaneously, or exceptionally focus on differentiation. The results also indicate that competitive advantages emerge both from differentiation and low cost. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-09-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/159 10.15728/bbr.2015.12.5.5 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/159 |
identifier_str_mv |
10.15728/bbr.2015.12.5.5 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/159/241 http://www.bbronline.com.br/index.php/bbr/article/view/159/242 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 12 No. 5 (2015): September to October 2015; 78-96 Brazilian Business Review; v. 12 n. 5 (2015): Setembro a Outubro de 2015; 78-96 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
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1754732237425737728 |