Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Revista Brasileira de Gestão de Negócios (Online) |
Texto Completo: | https://rbgn.fecap.br/RBGN/article/view/4196 |
Resumo: | Purpose – This research has three objectives: to identify whether there are motivational differences between attending live and online music festivals, to know whether these motivations vary according to the sociodemographic characteristics of the attendees, and to analyse the perceived value-satisfaction-behavioural intention chain for both types of festivals. Theoretical framework – We base our research on push and pull factor theory of motivations. We analyse push motivational factors behind participation in live and online music festivals. Push factors are psychological benefits that individuals perceive they will gain from attending events, such as entertainment, socialization and escape. Design/methodology/approach – We performed a quantitative study with 137 Spanish people who attended at least one live music festival and one online festival in 2020, during the COVID-19 pandemic. Findings – First, we found that the music and socialization are common motivations in both types of festivals, but escape and novelty appear only for live festivals, and excitement/entertainment only for online festivals. Second, the results confirmed that not only are there motivational differences based on demographic variables of the attendees, but there are also differences based on variables such as type of entry ticket purchased and companions. Third, this work shows that the perceived value-satisfaction relationship is stronger for online festivals than live festivals. Practical & social implications of research – Our results permit a better understanding of online festivals, which is vital for implementing strategies to ensure their future success. Originality/value – We analyse motivational differences between attending live and online music festivals, and we compare the perceived value-satisfactionbehavioural intention chain for both types of festivals. Keywords: Motivations, music festival, perceived value, satisfaction, COVID-19. |
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Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptionsPurpose – This research has three objectives: to identify whether there are motivational differences between attending live and online music festivals, to know whether these motivations vary according to the sociodemographic characteristics of the attendees, and to analyse the perceived value-satisfaction-behavioural intention chain for both types of festivals. Theoretical framework – We base our research on push and pull factor theory of motivations. We analyse push motivational factors behind participation in live and online music festivals. Push factors are psychological benefits that individuals perceive they will gain from attending events, such as entertainment, socialization and escape. Design/methodology/approach – We performed a quantitative study with 137 Spanish people who attended at least one live music festival and one online festival in 2020, during the COVID-19 pandemic. Findings – First, we found that the music and socialization are common motivations in both types of festivals, but escape and novelty appear only for live festivals, and excitement/entertainment only for online festivals. Second, the results confirmed that not only are there motivational differences based on demographic variables of the attendees, but there are also differences based on variables such as type of entry ticket purchased and companions. Third, this work shows that the perceived value-satisfaction relationship is stronger for online festivals than live festivals. Practical & social implications of research – Our results permit a better understanding of online festivals, which is vital for implementing strategies to ensure their future success. Originality/value – We analyse motivational differences between attending live and online music festivals, and we compare the perceived value-satisfactionbehavioural intention chain for both types of festivals. Keywords: Motivations, music festival, perceived value, satisfaction, COVID-19.Objetivo – Esta pesquisa tem três objetivos: identificar se existem diferençasmotivacionais entre participar de festivais de música ao vivo e online, saber seessas motivações variam de acordo com as características sociodemográficas dosparticipantes e analisar a cadeia valor percebido-satisfação-intenções comportamentaisem ambos os festivais. Referencial teórico – Baseamos nossa pesquisa na teoria dos fatores push e pull dasmotivações. Analisamos fatores motivacionais push para participar de festivais de músicaao vivo e online. Os fatores push são benefícios psicológicos que os indivíduos percebemque vão ganhar ao participar de eventos, como entretenimento, socialização e fuga. Metodologia – Realizamos um estudo quantitativo com 137 espanhóis queparticiparam de pelo menos um festival de música ao vivo e um festival onlineem 2020, durante a pandemia de COVID-19. Resultados – Primeiro, descobrimos que música e socialização são motivações comunsem ambos os festivais, mas fuga e novidade aparecem apenas para festivais ao vivo, eemoção/entretenimento apenas para festivais online. Segundo, os resultados confirmaramque não só existem diferenças motivacionais com base em variáveis demográficas dosparticipantes, mas também existem diferenças com base em variáveis como tipo deingresso adquirido e companhia. Terceiro, este trabalho mostra que a relação valorpercebido-satisfação é mais forte em festivais online do que em festivais ao vivo. Implicações práticas e sociais da pesquisa – Nossos resultados permitem umamelhor compreensão dos festivais online, o que é fundamental para a implementaçãode estratégias que garantam seu sucesso futuro. Contribuições – Analisamos as diferenças motivacionais entre participar defestivais de música ao vivo e online. Além disso, comparamos a cadeia valorpercebido-satisfação-intenções comportamentais em ambos os tipos de festival. Palavras-chave: Motivações, festival de música, valor percebido, satisfação,COVID-19.FECAP2022-10-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/419610.7819/rbgn.v24i3.4196Review of Business Management; Vol. 24 No. 3 (2022)RBGN Revista Brasileira de Gestão de Negócios; Vol. 24 Núm. 3 (2022)RBGN - Revista Brasileira de Gestão de Negócios; v. 24 n. 3 (2022)1983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPengporhttps://rbgn.fecap.br/RBGN/article/view/4196/1865https://rbgn.fecap.br/RBGN/article/view/4196/1866Copyright (c) 2022 Review of Business Managementinfo:eu-repo/semantics/openAccessPerez-Monteagudo, AinaraCurras-Perez, Rafael2022-10-11T21:15:03Zoai:ojs.emnuvens.com.br:article/4196Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2022-10-11T21:15:03Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false |
dc.title.none.fl_str_mv |
Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions |
title |
Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions |
spellingShingle |
Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions Perez-Monteagudo, Ainara |
title_short |
Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions |
title_full |
Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions |
title_fullStr |
Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions |
title_full_unstemmed |
Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions |
title_sort |
Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions |
author |
Perez-Monteagudo, Ainara |
author_facet |
Perez-Monteagudo, Ainara Curras-Perez, Rafael |
author_role |
author |
author2 |
Curras-Perez, Rafael |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Perez-Monteagudo, Ainara Curras-Perez, Rafael |
description |
Purpose – This research has three objectives: to identify whether there are motivational differences between attending live and online music festivals, to know whether these motivations vary according to the sociodemographic characteristics of the attendees, and to analyse the perceived value-satisfaction-behavioural intention chain for both types of festivals. Theoretical framework – We base our research on push and pull factor theory of motivations. We analyse push motivational factors behind participation in live and online music festivals. Push factors are psychological benefits that individuals perceive they will gain from attending events, such as entertainment, socialization and escape. Design/methodology/approach – We performed a quantitative study with 137 Spanish people who attended at least one live music festival and one online festival in 2020, during the COVID-19 pandemic. Findings – First, we found that the music and socialization are common motivations in both types of festivals, but escape and novelty appear only for live festivals, and excitement/entertainment only for online festivals. Second, the results confirmed that not only are there motivational differences based on demographic variables of the attendees, but there are also differences based on variables such as type of entry ticket purchased and companions. Third, this work shows that the perceived value-satisfaction relationship is stronger for online festivals than live festivals. Practical & social implications of research – Our results permit a better understanding of online festivals, which is vital for implementing strategies to ensure their future success. Originality/value – We analyse motivational differences between attending live and online music festivals, and we compare the perceived value-satisfactionbehavioural intention chain for both types of festivals. Keywords: Motivations, music festival, perceived value, satisfaction, COVID-19. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-10-11 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rbgn.fecap.br/RBGN/article/view/4196 10.7819/rbgn.v24i3.4196 |
url |
https://rbgn.fecap.br/RBGN/article/view/4196 |
identifier_str_mv |
10.7819/rbgn.v24i3.4196 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://rbgn.fecap.br/RBGN/article/view/4196/1865 https://rbgn.fecap.br/RBGN/article/view/4196/1866 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Review of Business Management info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Review of Business Management |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FECAP |
publisher.none.fl_str_mv |
FECAP |
dc.source.none.fl_str_mv |
Review of Business Management; Vol. 24 No. 3 (2022) RBGN Revista Brasileira de Gestão de Negócios; Vol. 24 Núm. 3 (2022) RBGN - Revista Brasileira de Gestão de Negócios; v. 24 n. 3 (2022) 1983-0807 1806-4892 reponame:Revista Brasileira de Gestão de Negócios (Online) instname:Fundação Escola de Comércio Álvares Penteado (FECAP) instacron:FECAP |
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Fundação Escola de Comércio Álvares Penteado (FECAP) |
instacron_str |
FECAP |
institution |
FECAP |
reponame_str |
Revista Brasileira de Gestão de Negócios (Online) |
collection |
Revista Brasileira de Gestão de Negócios (Online) |
repository.name.fl_str_mv |
Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP) |
repository.mail.fl_str_mv |
||jmauricio@fecap.br |
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