Technology, production paradigm and operation: Transformation of Brazilian brewing sector
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | JOSCM. Journal of Operations and Supply Chain Management |
Texto Completo: | https://periodicos.fgv.br/joscm/article/view/70919 |
Resumo: | Technology is one of the most relevant conditions for progress and development in society. Industrial technology generated a new development curve in several productive sectors, such as the alcoholic beverages. Beer is produced since 8000 BC, but its global popularization took place after the Second World War. Yet, brewing technology has been recently writing a new chapter: a paradigmatic transformation not only on instrumental principles, but also in terms of its economic and symbolic impact inside and outside organizations. This article aims to explore the new brewing paradigm and its pragmatic implications in terms of main concepts, management and operations in Brazil. Secondly, as a theoretical approach, it seeks to demystify technology and its social relationship. Technology, considering its material aspect, does not provide a broad understanding of field transformation. Therefore, the nuances of brewinng technology were captured by qualitative research. Secondary data and interviews with key elements were used as the main data collection strategy. Results indicate a brewing revolution, materialized by the offer of creative new products to mainstream markets, specialty beer shops and pubs. It is technological transformation in its essence, creating a new path from the craftman to the technique and demanding innovative management and operations forms. New brewing technologic paradigm rescues traditional techniques that in essence are concerned with producing “good” beer. |
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JOSCM. Journal of Operations and Supply Chain Management |
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Technology, production paradigm and operation: Transformation of Brazilian brewing sectorBrewingcraft beertechnologyproductionoperations management.Technology is one of the most relevant conditions for progress and development in society. Industrial technology generated a new development curve in several productive sectors, such as the alcoholic beverages. Beer is produced since 8000 BC, but its global popularization took place after the Second World War. Yet, brewing technology has been recently writing a new chapter: a paradigmatic transformation not only on instrumental principles, but also in terms of its economic and symbolic impact inside and outside organizations. This article aims to explore the new brewing paradigm and its pragmatic implications in terms of main concepts, management and operations in Brazil. Secondly, as a theoretical approach, it seeks to demystify technology and its social relationship. Technology, considering its material aspect, does not provide a broad understanding of field transformation. Therefore, the nuances of brewinng technology were captured by qualitative research. Secondary data and interviews with key elements were used as the main data collection strategy. Results indicate a brewing revolution, materialized by the offer of creative new products to mainstream markets, specialty beer shops and pubs. It is technological transformation in its essence, creating a new path from the craftman to the technique and demanding innovative management and operations forms. New brewing technologic paradigm rescues traditional techniques that in essence are concerned with producing “good” beer.FGV EAESP2017-12-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/joscm/article/view/7091910.12660/joscmv10n2p44-55Journal of Operations and Supply Chain Management; Vol. 10 No. 2 (2017): July - December; 44-55Journal of Operations and Supply Chain Management; v. 10 n. 2 (2017): July - December; 44-551984-3046reponame:JOSCM. Journal of Operations and Supply Chain Managementinstname:Fundação Getulio Vargas (FGV)instacron:FGVenghttps://periodicos.fgv.br/joscm/article/view/70919/pdf_41Copyright (c) 2017 Journal of Operations and Supply Chain Managementinfo:eu-repo/semantics/openAccessOliveira, Guilherme RodriguesBarcellos, Marcia Dutra de2017-12-15T12:44:27Zoai:ojs.periodicos.fgv.br:article/70919Revistahttp://bibliotecadigital.fgv.br/ojs/index.php/joscmPRIhttp://bibliotecadigital.fgv.br/ojs/index.php/joscm/oai||joscm@fgv.br1984-30461984-3046opendoar:2017-12-15T12:44:27JOSCM. Journal of Operations and Supply Chain Management - Fundação Getulio Vargas (FGV)false |
dc.title.none.fl_str_mv |
Technology, production paradigm and operation: Transformation of Brazilian brewing sector |
title |
Technology, production paradigm and operation: Transformation of Brazilian brewing sector |
spellingShingle |
Technology, production paradigm and operation: Transformation of Brazilian brewing sector Oliveira, Guilherme Rodrigues Brewing craft beer technology production operations management. |
title_short |
Technology, production paradigm and operation: Transformation of Brazilian brewing sector |
title_full |
Technology, production paradigm and operation: Transformation of Brazilian brewing sector |
title_fullStr |
Technology, production paradigm and operation: Transformation of Brazilian brewing sector |
title_full_unstemmed |
Technology, production paradigm and operation: Transformation of Brazilian brewing sector |
title_sort |
Technology, production paradigm and operation: Transformation of Brazilian brewing sector |
author |
Oliveira, Guilherme Rodrigues |
author_facet |
Oliveira, Guilherme Rodrigues Barcellos, Marcia Dutra de |
author_role |
author |
author2 |
Barcellos, Marcia Dutra de |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Oliveira, Guilherme Rodrigues Barcellos, Marcia Dutra de |
dc.subject.por.fl_str_mv |
Brewing craft beer technology production operations management. |
topic |
Brewing craft beer technology production operations management. |
description |
Technology is one of the most relevant conditions for progress and development in society. Industrial technology generated a new development curve in several productive sectors, such as the alcoholic beverages. Beer is produced since 8000 BC, but its global popularization took place after the Second World War. Yet, brewing technology has been recently writing a new chapter: a paradigmatic transformation not only on instrumental principles, but also in terms of its economic and symbolic impact inside and outside organizations. This article aims to explore the new brewing paradigm and its pragmatic implications in terms of main concepts, management and operations in Brazil. Secondly, as a theoretical approach, it seeks to demystify technology and its social relationship. Technology, considering its material aspect, does not provide a broad understanding of field transformation. Therefore, the nuances of brewinng technology were captured by qualitative research. Secondary data and interviews with key elements were used as the main data collection strategy. Results indicate a brewing revolution, materialized by the offer of creative new products to mainstream markets, specialty beer shops and pubs. It is technological transformation in its essence, creating a new path from the craftman to the technique and demanding innovative management and operations forms. New brewing technologic paradigm rescues traditional techniques that in essence are concerned with producing “good” beer. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-12-15 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fgv.br/joscm/article/view/70919 10.12660/joscmv10n2p44-55 |
url |
https://periodicos.fgv.br/joscm/article/view/70919 |
identifier_str_mv |
10.12660/joscmv10n2p44-55 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://periodicos.fgv.br/joscm/article/view/70919/pdf_41 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2017 Journal of Operations and Supply Chain Management info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2017 Journal of Operations and Supply Chain Management |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
FGV EAESP |
publisher.none.fl_str_mv |
FGV EAESP |
dc.source.none.fl_str_mv |
Journal of Operations and Supply Chain Management; Vol. 10 No. 2 (2017): July - December; 44-55 Journal of Operations and Supply Chain Management; v. 10 n. 2 (2017): July - December; 44-55 1984-3046 reponame:JOSCM. Journal of Operations and Supply Chain Management instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
JOSCM. Journal of Operations and Supply Chain Management |
collection |
JOSCM. Journal of Operations and Supply Chain Management |
repository.name.fl_str_mv |
JOSCM. Journal of Operations and Supply Chain Management - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
||joscm@fgv.br |
_version_ |
1798943730698289152 |