Category status and its relational market ordering mechanisms

• Autor(a) principal: Weber, Tiziana Brenner Beauchamp
• Data de Publicação: 2023
• Outros Autores: Godri, Luciana, Maciel (In memoriam), Cristiano de Oliveira
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Revista de Administração de Empresas
• Texto Completo: https://periodicos.fgv.br/rae/article/view/89763
• topic: markets; status; social order; social network analysis; mixed-method; mercados; status; ordem social; análise de redes sociais; método misto; mercados; estatus; orden social; análisis de redes sociales; método mixto

Status systems bring social order to markets, but they are nonmeritocratic arrangements that benefit those of a higher status and penalize those of a lower status. Paradoxically, these systems are also maintained by those who suffer the most from their inequalities. The  literature tends to explain the persistence of these systems through macro-oriented or micro-oriented mechanisms. We propose an alternative path by investigating relational mechanisms that might explain the persistence of this paradox. In an haute cuisine market, we used the social network analysis perspective to identify relational mechanisms that maintain this collective system. The results revealed a three-role structure of symbolic deference/appreciation (diffuse, selective, and egocentric). To conclude, we highlight the social order as a continuous tension between normality and chaos in the relationships between roles and the procedural aspect of structuring market roles, which we call authorizing the representation of a market category.