Entrepreneurship as activism? Resisting gentrification in Oakland, California

• Autor(a) principal: Alkon, Alison Hope
• Data de Publicação: 2018
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Revista de Administração de Empresas
• Texto Completo: https://periodicos.fgv.br/rae/article/view/74970
• topic: Entrepreneurship; food justice; cultural politics; activism; gentrification; Iniciativa empresarial; justicia alimentaria; política cultural; activismo; aburguesamiento; Empreendedorismo; justiça alimentar; política cultural; ativismo; gentrificação

This article investigates the cultural politics of entrepreneurship as a form of opposition to gentrification in Oakland, California. Building on Watkins and Caldwell’s (2004) foundational work, I examine the relationship between political projects–– resisting gentrification, racial and economic disparities––and the cultural work of signifying a community’s continued presence amidst displacement and glorification of newcomers. Based on 30 interviews with employees of food justice non-profit organizations, social enterprises, and government agencies, I argue that activists promote food-based entrepreneurship to create employment and business opportunities for long- term residents that enables them to stay in their hometown. In doing so, the contri­butions of long-standing communities to Oakland’s diverse food cultures are highlighted. However, property values are rising rapidly that even these opportunities cannot ensure that long-term communities remain. For this reason, I conclude by offering examples of direct action and policy advocacy that can supplement these entrepreneurial approaches.