Trinks.com – digital platform at the service of beauty

Detalhes bibliográficos
Autor(a) principal: Fernandes, Bruno
Data de Publicação: 2023
Outros Autores: Almeida, Victor Manoel Cunha de
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/88788
Resumo: The case shows the dilemma faced by Marcel Gewerc, co-founder and CEO of Trinks.com, a company that offered a digital solution to facilitate the management of beauty salons and allow online booking of services. Faced with opportunities and threats from inside and outside the beauty industry, Marcel was evaluating alternatives to leverage his business. The case has been developed to stimulate discussions about envelopment mainly in Strategy disciplines in lato sensu and stricto sensu postgraduate courses in Business Administration, but it has also been tested with great success in undergraduate classes. It is expected that, at the end of the case discussion, students will be able to achieve the following learning objectives: (a) understand the platform business model (b) understand the exponential nature of digital platforms; (c) understand the business ecosystem concept; (d) understand the concept of adjacency of digital platforms; (e) understand envelopment strategies.
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spelling Trinks.com – digital platform at the service of beautyTrinks.com – plataforma digital al servicio de la bellezaTrinks.com – plataforma digital a serviço da belezaPlataformas DigitaisEnvelopamentoBelezaBem-estarEstratégiaDigital PlatformsEnvelopmentBeautyWell-beingStrategyPlataformas DigitalesEnvolvimientoBellezaBienestarEstrategiaThe case shows the dilemma faced by Marcel Gewerc, co-founder and CEO of Trinks.com, a company that offered a digital solution to facilitate the management of beauty salons and allow online booking of services. Faced with opportunities and threats from inside and outside the beauty industry, Marcel was evaluating alternatives to leverage his business. The case has been developed to stimulate discussions about envelopment mainly in Strategy disciplines in lato sensu and stricto sensu postgraduate courses in Business Administration, but it has also been tested with great success in undergraduate classes. It is expected that, at the end of the case discussion, students will be able to achieve the following learning objectives: (a) understand the platform business model (b) understand the exponential nature of digital platforms; (c) understand the business ecosystem concept; (d) understand the concept of adjacency of digital platforms; (e) understand envelopment strategies.El caso relata el dilema al que se enfrentó Marcel Gewerc, cofundador y director ejecutivo de Trinks.com, una empresa que ofrecía una solución digital para facilitar la gestión interna de los salones de belleza y permitir la reserva de servicios en línea. Ante las oportunidades y amenazas de dentro y fuera de la industria de la belleza, Marcel evaluaba alternativas para apalancar su negocio. El caso fue desarrollado para estimular discusiones sobre envolvimiento principalmente en disciplinas de Estrategia en cursos de posgrado lato sensu y stricto sensu en Administración de Empresas, pero también fue probado con gran éxito en clases de graduación. Se espera que, al final de la discusión del caso, los estudiantes sean capaces de lograr los siguientes objetivos de aprendizaje: (a) comprender el modelo de negocio de plataforma (b) comprender la naturaleza exponencial de las plataformas digitales; (c) comprender el concepto de ecosistema empresarial; (d) comprender el concepto de adyacencia de las plataformas digitales y (e) comprender las estrategias de envolvimiento.O caso relata o dilema enfrentado por Marcel Gewerc, cofundador e CEO da Trinks.com, empresa que oferecia uma solução digital para facilitar a gestão interna dos salões de beleza e permitir o agendamento on-line dos serviços. Diante de oportunidades e ameaças vindas de dentro e de fora da indústria da beleza, Marcel avaliava alternativas para alavancar seu negócio. O caso foi desenvolvido para estimular discussões sobre envelopamento, principalmente em disciplinas de Estratégia em cursos lato sensu e stricto sensu de pós-graduação em Administração, mas também foi testado com bastante sucesso em turmas de graduação. Espera-se que, ao final da discussão do caso, os alunos possam alcançar os seguintes objetivos de aprendizagem: (a) entender o modelo de negócio de plataforma (b) compreender a exponencialidade das plataformas digitais; (c) entender o conceito de ecossistema de negócio; (d) compreender o conceito de adjacência de plataformas digitais; (e) entender as estratégias de envelopamento.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2023-02-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/8878810.1590/1679-395120220073Cadernos EBAPE.BR; Vol. 21 No. 1 (2023); e2022-0073Cadernos EBAPE.BR; Vol. 21 Núm. 1 (2023); e2022-0073Cadernos EBAPE.BR; v. 21 n. 1 (2023); e2022-00731679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporenghttps://periodicos.fgv.br/cadernosebape/article/view/88788/83471https://periodicos.fgv.br/cadernosebape/article/view/88788/83472Fernandes, BrunoAlmeida, Victor Manoel Cunha deinfo:eu-repo/semantics/openAccess2023-02-16T03:40:28Zoai:ojs.periodicos.fgv.br:article/88788Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T10:00:33.154977Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv Trinks.com – digital platform at the service of beauty
Trinks.com – plataforma digital al servicio de la belleza
Trinks.com – plataforma digital a serviço da beleza
title Trinks.com – digital platform at the service of beauty
spellingShingle Trinks.com – digital platform at the service of beauty
Fernandes, Bruno
Plataformas Digitais
Envelopamento
Beleza
Bem-estar
Estratégia
Digital Platforms
Envelopment
Beauty
Well-being
Strategy
Plataformas Digitales
Envolvimiento
Belleza
Bienestar
Estrategia
title_short Trinks.com – digital platform at the service of beauty
title_full Trinks.com – digital platform at the service of beauty
title_fullStr Trinks.com – digital platform at the service of beauty
title_full_unstemmed Trinks.com – digital platform at the service of beauty
title_sort Trinks.com – digital platform at the service of beauty
author Fernandes, Bruno
author_facet Fernandes, Bruno
Almeida, Victor Manoel Cunha de
author_role author
author2 Almeida, Victor Manoel Cunha de
author2_role author
dc.contributor.author.fl_str_mv Fernandes, Bruno
Almeida, Victor Manoel Cunha de
dc.subject.por.fl_str_mv Plataformas Digitais
Envelopamento
Beleza
Bem-estar
Estratégia
Digital Platforms
Envelopment
Beauty
Well-being
Strategy
Plataformas Digitales
Envolvimiento
Belleza
Bienestar
Estrategia
topic Plataformas Digitais
Envelopamento
Beleza
Bem-estar
Estratégia
Digital Platforms
Envelopment
Beauty
Well-being
Strategy
Plataformas Digitales
Envolvimiento
Belleza
Bienestar
Estrategia
description The case shows the dilemma faced by Marcel Gewerc, co-founder and CEO of Trinks.com, a company that offered a digital solution to facilitate the management of beauty salons and allow online booking of services. Faced with opportunities and threats from inside and outside the beauty industry, Marcel was evaluating alternatives to leverage his business. The case has been developed to stimulate discussions about envelopment mainly in Strategy disciplines in lato sensu and stricto sensu postgraduate courses in Business Administration, but it has also been tested with great success in undergraduate classes. It is expected that, at the end of the case discussion, students will be able to achieve the following learning objectives: (a) understand the platform business model (b) understand the exponential nature of digital platforms; (c) understand the business ecosystem concept; (d) understand the concept of adjacency of digital platforms; (e) understand envelopment strategies.
publishDate 2023
dc.date.none.fl_str_mv 2023-02-16
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/88788
10.1590/1679-395120220073
url https://periodicos.fgv.br/cadernosebape/article/view/88788
identifier_str_mv 10.1590/1679-395120220073
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/88788/83471
https://periodicos.fgv.br/cadernosebape/article/view/88788/83472
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 21 No. 1 (2023); e2022-0073
Cadernos EBAPE.BR; Vol. 21 Núm. 1 (2023); e2022-0073
Cadernos EBAPE.BR; v. 21 n. 1 (2023); e2022-0073
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv cadernosebape@fgv.br||cadernosebape@fgv.br
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