New competences and innovation management practives related to sustainable development

Detalhes bibliográficos
Autor(a) principal: Vilha, Anapatrícia Morales
Data de Publicação: 2005
Outros Autores: Carvalho, Ruy de Quadros
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/5412
Resumo: Environment issues have induced firms to search and develop cleaner technologies and production practices. This process has created new business opportunities that are related to sustainable production and to the conservation of the environment. This paper aims at understanding the implications of innovation trajectories based on the development of sustainable products and technologies for innovation management practices and the related managerial competencies. The study explores the case of a Brazilian leading cosmetic manufacturer - Natura through secondary data of the company and its industry; and primary data by means of interviews with professionals of the research and development, strategy and marketing areas of Natura. The results show that the company presents a capability of perception of the technological and market opportunities when developing products for market niches not explored, besides the effort for implementating routines entirely new for the company and the mobilization of resources and competencies in its technological innovation management.
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spelling New competences and innovation management practives related to sustainable developmentDesenvolvimento de novas competências e práticas de gestão da inovação voltadas para o desenvolvimento sustentável: estudo exploratório da NaturaEnvironment issues have induced firms to search and develop cleaner technologies and production practices. This process has created new business opportunities that are related to sustainable production and to the conservation of the environment. This paper aims at understanding the implications of innovation trajectories based on the development of sustainable products and technologies for innovation management practices and the related managerial competencies. The study explores the case of a Brazilian leading cosmetic manufacturer - Natura through secondary data of the company and its industry; and primary data by means of interviews with professionals of the research and development, strategy and marketing areas of Natura. The results show that the company presents a capability of perception of the technological and market opportunities when developing products for market niches not explored, besides the effort for implementating routines entirely new for the company and the mobilization of resources and competencies in its technological innovation management.A preocupação com a questão ambiental tem levado o setor produtivo a desenvolver tecnologias e práticas produtivas menos poluentes e orientadas para a conservação do meio ambiente, gerando crescentes oportunidades de negócios a partir de inovações voltadas para a produção sustentável. Este artigo pretende analisar as implicações que a busca de uma trajetória baseada em tecnologias e produtos sustentáveis traz para o processo de gestão da inovação e para o acúmulo de competências a ele associadas. Para isso, o texto explora o caso da Natura, uma empresa brasileira do setor de cosméticos. Os autores valeram-se da coleta de dados secundários, sobre a empresa e seu setor de atuação, e de dados primários, sobre temas de ordem estratégica e marketing, conseguidos durante entrevistas com profissionais dessa empresa e que atuam na área de pesquisa e desenvolvimento (P&D). Os resultados mostram que a Natura tem sido capaz de perceber as oportunidades tecnológicas e de mercado, ao desenvolver produtos voltados para nichos de mercado ainda não explorados. Revelam também que está apta para o esforço de implementação, nada trivial, de rotinas inteiramente novas, como também de mobilizar recursos e competências no seu processo de gestão da inovação tecnológica.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2005-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/5412Cadernos EBAPE.BR; Vol. 3 No. Special (2005) - Technology and Innovation Management: experience in Brazil and Latin America; 1 a 15Cadernos EBAPE.BR; Vol. 3 Núm. Especial (2005) - Tecnología y Gestión de la Innovación: experiencia en Brasil y América Latina; 1 a 15Cadernos EBAPE.BR; v. 3 n. Especial (2005) - Gestão Tecnológica e Inovação: experiência no Brasil e na América Latina; 1 a 151679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/cadernosebape/article/view/5412/4146Vilha, Anapatrícia MoralesCarvalho, Ruy de Quadrosinfo:eu-repo/semantics/openAccess2023-02-23T19:00:00Zoai:ojs.periodicos.fgv.br:article/5412Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T09:59:39.440171Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv New competences and innovation management practives related to sustainable development
Desenvolvimento de novas competências e práticas de gestão da inovação voltadas para o desenvolvimento sustentável: estudo exploratório da Natura
title New competences and innovation management practives related to sustainable development
spellingShingle New competences and innovation management practives related to sustainable development
Vilha, Anapatrícia Morales
title_short New competences and innovation management practives related to sustainable development
title_full New competences and innovation management practives related to sustainable development
title_fullStr New competences and innovation management practives related to sustainable development
title_full_unstemmed New competences and innovation management practives related to sustainable development
title_sort New competences and innovation management practives related to sustainable development
author Vilha, Anapatrícia Morales
author_facet Vilha, Anapatrícia Morales
Carvalho, Ruy de Quadros
author_role author
author2 Carvalho, Ruy de Quadros
author2_role author
dc.contributor.author.fl_str_mv Vilha, Anapatrícia Morales
Carvalho, Ruy de Quadros
description Environment issues have induced firms to search and develop cleaner technologies and production practices. This process has created new business opportunities that are related to sustainable production and to the conservation of the environment. This paper aims at understanding the implications of innovation trajectories based on the development of sustainable products and technologies for innovation management practices and the related managerial competencies. The study explores the case of a Brazilian leading cosmetic manufacturer - Natura through secondary data of the company and its industry; and primary data by means of interviews with professionals of the research and development, strategy and marketing areas of Natura. The results show that the company presents a capability of perception of the technological and market opportunities when developing products for market niches not explored, besides the effort for implementating routines entirely new for the company and the mobilization of resources and competencies in its technological innovation management.
publishDate 2005
dc.date.none.fl_str_mv 2005-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/5412
url https://periodicos.fgv.br/cadernosebape/article/view/5412
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/5412/4146
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 3 No. Special (2005) - Technology and Innovation Management: experience in Brazil and Latin America; 1 a 15
Cadernos EBAPE.BR; Vol. 3 Núm. Especial (2005) - Tecnología y Gestión de la Innovación: experiencia en Brasil y América Latina; 1 a 15
Cadernos EBAPE.BR; v. 3 n. Especial (2005) - Gestão Tecnológica e Inovação: experiência no Brasil e na América Latina; 1 a 15
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv cadernosebape@fgv.br||cadernosebape@fgv.br
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