O impacto da convergência de indústrias na configuração da cadeia de valor em empresas na indústria de telecomunicações no Brasil : um estudo de caso
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/15047 |
Resumo: | Both the world and Brazilian telecommunication markets have been changing significantly in the past 10 years in aspects such as competition and regulation. The service model of 'one company, one service/ product' was transformed by the industry convergence, creating opportunities to offer new value propositions to consumers based on a diversified and complementary portfolio of services. These transformations created a new necessity for companies to review their value chains and adequate themselves to the new industry dynamic. Although these processes have been occurring throughout the past 10 years, there have been few studies exploring their effects on the Brazilian reality. The purpose of this paper was to evaluate the effects on the value chain configuration provoked by the industry convergence for the case study, based on the Brazilian telecommunication market. To answer the research question, first, it was reviewed the theoretical concepts of ICT – Information and Communication Technology (FRANSMAN, 2010), their relations to the telecommunication industry and the particulars of the Brazilian case. Secondly, it was also reviewed the theoretical concepts that help define the notions of industry convergence (HACKLIN et al., 2009), value chain (PORTER, 1985) and value networks (PIL e HOLWEG, 2006; MÖLLER e RAJALA, 2007; PARTANEN e MÖLLER, 2012). Based on the theoretical concepts and the qualitative analysis of the case study it was analyzed if there was an optimal value chain configuration that was most suited to adapt to the effects provoked by the industry convergence. The data collection was done by interviews so as to stablish the main changes caused by the industry convergence and understand, as a consequence, the main effects on the value chain. |
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Lima, Marcos Felipe ChrispimEscolas::EAESPDi Serio, Luiz CarlosMuscat, Antonio Rafael NamurCattini Júnior, Orlando2016-01-06T11:38:35Z2016-01-06T11:38:35Z2015-12-01http://hdl.handle.net/10438/15047Both the world and Brazilian telecommunication markets have been changing significantly in the past 10 years in aspects such as competition and regulation. The service model of 'one company, one service/ product' was transformed by the industry convergence, creating opportunities to offer new value propositions to consumers based on a diversified and complementary portfolio of services. These transformations created a new necessity for companies to review their value chains and adequate themselves to the new industry dynamic. Although these processes have been occurring throughout the past 10 years, there have been few studies exploring their effects on the Brazilian reality. The purpose of this paper was to evaluate the effects on the value chain configuration provoked by the industry convergence for the case study, based on the Brazilian telecommunication market. To answer the research question, first, it was reviewed the theoretical concepts of ICT – Information and Communication Technology (FRANSMAN, 2010), their relations to the telecommunication industry and the particulars of the Brazilian case. Secondly, it was also reviewed the theoretical concepts that help define the notions of industry convergence (HACKLIN et al., 2009), value chain (PORTER, 1985) and value networks (PIL e HOLWEG, 2006; MÖLLER e RAJALA, 2007; PARTANEN e MÖLLER, 2012). Based on the theoretical concepts and the qualitative analysis of the case study it was analyzed if there was an optimal value chain configuration that was most suited to adapt to the effects provoked by the industry convergence. The data collection was done by interviews so as to stablish the main changes caused by the industry convergence and understand, as a consequence, the main effects on the value chain.O mercado de telecomunicações mundial, em geral e brasileiro em particular, passou por mudanças significativas ao longo dos últimos dez anos, tanto em âmbito concorrencial, como regulatório. O modelo de serviço único prestado por empresas distintas foi transformado pela convergência de indústrias, com a criação de novas ofertas e proposições de valor a partir de um portfólio diversificado e complementar de serviços aos consumidores. Estes fatos criaram para as empresas que operam no setor a necessidade de revisão de suas cadeias de valor para adequarem-se à nova dinâmica da indústria. Ainda que esse processo venha ocorrendo ao longo dos últimos anos, há poucos estudos que procurem endereçar os impactos para a realidade brasileira. O propósito desse trabalho é o de avaliar os efeitos para a configuração da cadeia de valor que a convergência de indústrias no setor de telecomunicações brasileiro trouxe para o estudo de caso. Para endereçar a resposta à pergunta de pesquisa, primeiro é conduzida uma revisão teórica sobre a definição do setor de TICs (FRANSMAN, 2010), a relação com a indústria de telecomunicações e os aspectos que marcam o caso brasileiro. Em segundo, é feita a revisão teórica para as definições constitutivas relacionadas à convergência de indústrias (HACKLIN, F. et al., 2009), cadeia de valor (PORTER, 1985) e rede de valor (PIL e HOLWEG, 2006; MÖLLER e RAJALA, 2007; PARTANEN e MÖLLER, 2012). A partir da constituição teórica e a análise dos dados qualitativos pretende-se aplicar os conceitos ao estudo de caso brasileiro e verificar se há alguma configuração da cadeia de valor que seja referência para melhor lidar com os efeitos da convergência de indústrias. Como ferramenta de coleta de dados serão feitas entrevistas para constituir os aspectos mais relevantes das mudanças causadas pela convergência de indústrias e entender as transformações consequentes para as cadeias de valor.porTICsOperaçõesEstudo de casoValue chainIndustry convergenceICTValue networkOperationsTelecommunicationCase studyAdministração de empresasTelecomunicações - Indústria - Estudo de casosCadeia de valorConvergência tecnológicaO impacto da convergência de indústrias na configuração da cadeia de valor em empresas na indústria de telecomunicações no Brasil : um estudo de casoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVORIGINALDissertação MPA 2015 Marcos Felipe C. Lima.pdfDissertação MPA 2015 Marcos Felipe C. 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|
dc.title.por.fl_str_mv |
O impacto da convergência de indústrias na configuração da cadeia de valor em empresas na indústria de telecomunicações no Brasil : um estudo de caso |
title |
O impacto da convergência de indústrias na configuração da cadeia de valor em empresas na indústria de telecomunicações no Brasil : um estudo de caso |
spellingShingle |
O impacto da convergência de indústrias na configuração da cadeia de valor em empresas na indústria de telecomunicações no Brasil : um estudo de caso Lima, Marcos Felipe Chrispim TICs Operações Estudo de caso Value chain Industry convergence ICT Value network Operations Telecommunication Case study Administração de empresas Telecomunicações - Indústria - Estudo de casos Cadeia de valor Convergência tecnológica |
title_short |
O impacto da convergência de indústrias na configuração da cadeia de valor em empresas na indústria de telecomunicações no Brasil : um estudo de caso |
title_full |
O impacto da convergência de indústrias na configuração da cadeia de valor em empresas na indústria de telecomunicações no Brasil : um estudo de caso |
title_fullStr |
O impacto da convergência de indústrias na configuração da cadeia de valor em empresas na indústria de telecomunicações no Brasil : um estudo de caso |
title_full_unstemmed |
O impacto da convergência de indústrias na configuração da cadeia de valor em empresas na indústria de telecomunicações no Brasil : um estudo de caso |
title_sort |
O impacto da convergência de indústrias na configuração da cadeia de valor em empresas na indústria de telecomunicações no Brasil : um estudo de caso |
author |
Lima, Marcos Felipe Chrispim |
author_facet |
Lima, Marcos Felipe Chrispim |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Di Serio, Luiz Carlos Muscat, Antonio Rafael Namur |
dc.contributor.author.fl_str_mv |
Lima, Marcos Felipe Chrispim |
dc.contributor.advisor1.fl_str_mv |
Cattini Júnior, Orlando |
contributor_str_mv |
Cattini Júnior, Orlando |
dc.subject.por.fl_str_mv |
TICs Operações Estudo de caso |
topic |
TICs Operações Estudo de caso Value chain Industry convergence ICT Value network Operations Telecommunication Case study Administração de empresas Telecomunicações - Indústria - Estudo de casos Cadeia de valor Convergência tecnológica |
dc.subject.eng.fl_str_mv |
Value chain Industry convergence ICT Value network Operations Telecommunication Case study |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Telecomunicações - Indústria - Estudo de casos Cadeia de valor Convergência tecnológica |
description |
Both the world and Brazilian telecommunication markets have been changing significantly in the past 10 years in aspects such as competition and regulation. The service model of 'one company, one service/ product' was transformed by the industry convergence, creating opportunities to offer new value propositions to consumers based on a diversified and complementary portfolio of services. These transformations created a new necessity for companies to review their value chains and adequate themselves to the new industry dynamic. Although these processes have been occurring throughout the past 10 years, there have been few studies exploring their effects on the Brazilian reality. The purpose of this paper was to evaluate the effects on the value chain configuration provoked by the industry convergence for the case study, based on the Brazilian telecommunication market. To answer the research question, first, it was reviewed the theoretical concepts of ICT – Information and Communication Technology (FRANSMAN, 2010), their relations to the telecommunication industry and the particulars of the Brazilian case. Secondly, it was also reviewed the theoretical concepts that help define the notions of industry convergence (HACKLIN et al., 2009), value chain (PORTER, 1985) and value networks (PIL e HOLWEG, 2006; MÖLLER e RAJALA, 2007; PARTANEN e MÖLLER, 2012). Based on the theoretical concepts and the qualitative analysis of the case study it was analyzed if there was an optimal value chain configuration that was most suited to adapt to the effects provoked by the industry convergence. The data collection was done by interviews so as to stablish the main changes caused by the industry convergence and understand, as a consequence, the main effects on the value chain. |
publishDate |
2015 |
dc.date.issued.fl_str_mv |
2015-12-01 |
dc.date.accessioned.fl_str_mv |
2016-01-06T11:38:35Z |
dc.date.available.fl_str_mv |
2016-01-06T11:38:35Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
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format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
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http://hdl.handle.net/10438/15047 |
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por |
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por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
dc.source.none.fl_str_mv |
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Fundação Getulio Vargas (FGV) |
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FGV |
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FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
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Repositório Institucional do FGV (FGV Repositório Digital) |
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