Artificial intelligence: how can Gen-AI tools support the current business models of the firms and add value?
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | https://hdl.handle.net/10438/34502 |
Resumo: | Amid the digitalization era, this thesis explores the transformational impact of Generative Artificial Intelligence (Gen-AI) on business models to support firms in creating a cohesive digital strategy utilizing Gen-AI solutions by answering the research question: how can Gen-AI tools support the current business models of the firms and add value? The study starts by defining digital transformation and its significance. Then, it explores AI’s historical evolution and its role in driving digital transformation. Finally, the thesis also elaborates on Gen-AI, emphasizing its tools, current business applications, and potential to drive digital transformation in organizations in the upcoming years. Moreover, by interviewing industry experts to explore existing business strategies and utilizing the Business Model Canvas framework, the thesis identifies areas within firms that Gen-AI can impact. The interviews provided valuable insights into various business strategies, revealing how the areas can be impacted by Gen-AI and the potential tools that firms can adopt. Additionally, experts also collaborated by providing market trends that their firms are investing in. The key findings challenge the traditional view of Gen-AI as just a supportive tool. Instead, the experts explore the Gen-AI capacity to reinforce or redefine a firm’s value proposition and improve its cost structure. The study also provides emerging trends, such as the one-person enterprise, which can be a redefining concept for business in the future. To conclude, this thesis underscores the potential impact that Gen-AI can have on business models. It contributes by presenting practical insights for businesses to benefit from the usage of Gen-AI while emphasizing responsible and ethical deployment. Overall, the research highlights Gen-AI as one of the main drivers of impact in the digital transformation landscape. |
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Scappaticci, Chiara SilveiraEscolas::EAESPQueiroz, Maciel Manoel deHelleno, André LuisOliveira, Pedro Tonhozi de2023-11-21T12:34:27Z2023-11-21T12:34:27Z2023-11https://hdl.handle.net/10438/34502Amid the digitalization era, this thesis explores the transformational impact of Generative Artificial Intelligence (Gen-AI) on business models to support firms in creating a cohesive digital strategy utilizing Gen-AI solutions by answering the research question: how can Gen-AI tools support the current business models of the firms and add value? The study starts by defining digital transformation and its significance. Then, it explores AI’s historical evolution and its role in driving digital transformation. Finally, the thesis also elaborates on Gen-AI, emphasizing its tools, current business applications, and potential to drive digital transformation in organizations in the upcoming years. Moreover, by interviewing industry experts to explore existing business strategies and utilizing the Business Model Canvas framework, the thesis identifies areas within firms that Gen-AI can impact. The interviews provided valuable insights into various business strategies, revealing how the areas can be impacted by Gen-AI and the potential tools that firms can adopt. Additionally, experts also collaborated by providing market trends that their firms are investing in. The key findings challenge the traditional view of Gen-AI as just a supportive tool. Instead, the experts explore the Gen-AI capacity to reinforce or redefine a firm’s value proposition and improve its cost structure. The study also provides emerging trends, such as the one-person enterprise, which can be a redefining concept for business in the future. To conclude, this thesis underscores the potential impact that Gen-AI can have on business models. It contributes by presenting practical insights for businesses to benefit from the usage of Gen-AI while emphasizing responsible and ethical deployment. Overall, the research highlights Gen-AI as one of the main drivers of impact in the digital transformation landscape.Em meio à era da digitalização, esta tese explora o impacto transformacional da inteligência artificial generativa (Gen-AI) nos modelos de negócios com objetivo de apoiar as empresas a criarem estratégias digitais coesas utilizando a Gen-AI para responder a pergunta da pesquisa: como ferramentas da Gen-AI podem apoiar modelos de negocio e acrescentar valor? No início, a tese explora a evolução histórica da IA e seu papel na transformação digital. Por fim, a tese também discorre sobre a Gen-QI, enfatizando suas ferramentas, as atuais aplicações em negócios e seu potencial para impulsionar a transformação digital nas organizações no futuro. Além disso, por meio de entrevistas com especialistas do setor, para explorar estratégias de negócios já existentes e utilizando a estrutura Business Model Canvas, a dissertação identifica as áreas do modelo de negócio que a Gen-AI pode impactar. As entrevistas forneceram revelações valiosas sobre estratégias, como as áreas podem ser afetadas pela Gen-AI e as possíveis ferramentas que as empresas podem adotar. Além disso, os especialistas também fornecem tendências de mercado do futuro. As principais descobertas desafiam a visão tradicional da Gen-AI como apenas uma ferramenta de apoio. Em vez disso, os especialistas exploram a capacidade da Gen-AI de reforçar ou até mesmo redefinir a proposta de valor de uma empresa e de melhorar sua estrutura de custos. O estudo também apresenta tendências emergentes, como empresas de uma pessoa só. Para concluir, esta tese ressalta o potencial de impacto que a Gen-AI pode ter nos modelos de negócios. Ela contribui ao apresentar insights práticos para que as empresas se beneficiem do uso da GenAI e, ao mesmo tempo, enfatiza a implantação responsável e ética. De modo geral, a pesquisa destaca a Gen-AI como um dos principais fatores de impacto no cenário da transformação digital.engInnovationTechnologyArtificial intelligenceGenerative Artificial IntelligenceInovaçãoTecnologiaInteligência artificialInteligência artificial generativaTecnologiaAdministração de empresasEmpresas - Inovações tecnológicasInteligência artificialModelos em administraçãoArtificial intelligence: how can Gen-AI tools support the current business models of the firms and add value?info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVORIGINALMPGI_Chiara Scappaticci_Masters Thesis_VF_Corrected2.pdfMPGI_Chiara Scappaticci_Masters Thesis_VF_Corrected2.pdfPDFapplication/pdf1640270https://repositorio.fgv.br/bitstreams/bf77fdd5-c075-4bd8-9883-f1b30c0250ac/download3f1d872212bd0ba07a74e1bd128c0b2eMD51LICENSElicense.txtlicense.txttext/plain; charset=utf-84707https://repositorio.fgv.br/bitstreams/db44ee6c-bea3-4fdc-a691-0ed5e09f7f55/downloaddfb340242cced38a6cca06c627998fa1MD52TEXTMPGI_Chiara Scappaticci_Masters Thesis_VF_Corrected2.pdf.txtMPGI_Chiara Scappaticci_Masters Thesis_VF_Corrected2.pdf.txtExtracted texttext/plain164392https://repositorio.fgv.br/bitstreams/d5b85532-9b85-45d4-845b-4e542500461d/download1715a7760dc0924cdf77a14818d8151aMD53THUMBNAILMPGI_Chiara Scappaticci_Masters Thesis_VF_Corrected2.pdf.jpgMPGI_Chiara Scappaticci_Masters Thesis_VF_Corrected2.pdf.jpgGenerated Thumbnailimage/jpeg1364https://repositorio.fgv.br/bitstreams/4e331f21-3700-42b5-b4b7-5e1ef3acf27a/downloade465b36bc02ab834926ecf3c29034f12MD5410438/345022023-11-21 14:33:41.326open.accessoai:repositorio.fgv.br:10438/34502https://repositorio.fgv.brRepositório InstitucionalPRIhttp://bibliotecadigital.fgv.br/dspace-oai/requestopendoar:39742023-11-21T14:33:41Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV)false |
dc.title.eng.fl_str_mv |
Artificial intelligence: how can Gen-AI tools support the current business models of the firms and add value? |
title |
Artificial intelligence: how can Gen-AI tools support the current business models of the firms and add value? |
spellingShingle |
Artificial intelligence: how can Gen-AI tools support the current business models of the firms and add value? Scappaticci, Chiara Silveira Innovation Technology Artificial intelligence Generative Artificial Intelligence Inovação Tecnologia Inteligência artificial Inteligência artificial generativa Tecnologia Administração de empresas Empresas - Inovações tecnológicas Inteligência artificial Modelos em administração |
title_short |
Artificial intelligence: how can Gen-AI tools support the current business models of the firms and add value? |
title_full |
Artificial intelligence: how can Gen-AI tools support the current business models of the firms and add value? |
title_fullStr |
Artificial intelligence: how can Gen-AI tools support the current business models of the firms and add value? |
title_full_unstemmed |
Artificial intelligence: how can Gen-AI tools support the current business models of the firms and add value? |
title_sort |
Artificial intelligence: how can Gen-AI tools support the current business models of the firms and add value? |
author |
Scappaticci, Chiara Silveira |
author_facet |
Scappaticci, Chiara Silveira |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Queiroz, Maciel Manoel de Helleno, André Luis |
dc.contributor.author.fl_str_mv |
Scappaticci, Chiara Silveira |
dc.contributor.advisor1.fl_str_mv |
Oliveira, Pedro Tonhozi de |
contributor_str_mv |
Oliveira, Pedro Tonhozi de |
dc.subject.eng.fl_str_mv |
Innovation Technology Artificial intelligence Generative Artificial Intelligence |
topic |
Innovation Technology Artificial intelligence Generative Artificial Intelligence Inovação Tecnologia Inteligência artificial Inteligência artificial generativa Tecnologia Administração de empresas Empresas - Inovações tecnológicas Inteligência artificial Modelos em administração |
dc.subject.por.fl_str_mv |
Inovação Tecnologia Inteligência artificial Inteligência artificial generativa |
dc.subject.area.por.fl_str_mv |
Tecnologia Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Empresas - Inovações tecnológicas Inteligência artificial Modelos em administração |
description |
Amid the digitalization era, this thesis explores the transformational impact of Generative Artificial Intelligence (Gen-AI) on business models to support firms in creating a cohesive digital strategy utilizing Gen-AI solutions by answering the research question: how can Gen-AI tools support the current business models of the firms and add value? The study starts by defining digital transformation and its significance. Then, it explores AI’s historical evolution and its role in driving digital transformation. Finally, the thesis also elaborates on Gen-AI, emphasizing its tools, current business applications, and potential to drive digital transformation in organizations in the upcoming years. Moreover, by interviewing industry experts to explore existing business strategies and utilizing the Business Model Canvas framework, the thesis identifies areas within firms that Gen-AI can impact. The interviews provided valuable insights into various business strategies, revealing how the areas can be impacted by Gen-AI and the potential tools that firms can adopt. Additionally, experts also collaborated by providing market trends that their firms are investing in. The key findings challenge the traditional view of Gen-AI as just a supportive tool. Instead, the experts explore the Gen-AI capacity to reinforce or redefine a firm’s value proposition and improve its cost structure. The study also provides emerging trends, such as the one-person enterprise, which can be a redefining concept for business in the future. To conclude, this thesis underscores the potential impact that Gen-AI can have on business models. It contributes by presenting practical insights for businesses to benefit from the usage of Gen-AI while emphasizing responsible and ethical deployment. Overall, the research highlights Gen-AI as one of the main drivers of impact in the digital transformation landscape. |
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2023 |
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dc.date.available.fl_str_mv |
2023-11-21T12:34:27Z |
dc.date.issued.fl_str_mv |
2023-11 |
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