Digital entrepreneurship in the brazilian banking sector: analysis based on the emergence of fintechs

Detalhes bibliográficos
Autor(a) principal: Rodrigues Pinto, Alexandre
Data de Publicação: 2023
Outros Autores: Dai Prá Martens, Cristina, kniess, Claudia Terezinha, Godinho de Oliveira Filho, Bolivar
Tipo de documento: Artigo
Idioma: por
Título da fonte: Future Studies Research Journal: Trends and Strategies
Texto Completo: https://www.revistafuture.org/FSRJ/article/view/753
Resumo: Purpose: To analyze the changes that have occurred in traditional Brazilian banking institutions towards digital entrepreneurship, as a result of the emergence of fintechs. Originality/Value: To understand how digital entrepreneurship is influenced in traditional Brazilian banking institutions from the emergence of fintechs. Methods: The research is qualitative, with a multiple case analysis of the three largest Brazilian banking institutions, based on data collected through interviews and secondary data analysis. Results: The study presents a framework of digital entrepreneurship resources and factors, consolidated in the literature and evaluated in practice, allowing institutions to understand how fintechs influence the advancement of digital entrepreneurship in the banking sector. Conclusions: The study revealed the factors that exerted the greatest influence on the advancement of digital entrepreneurship from the emergence of fintechs from the institutional isomorphism perspective. The study observed the migration of almost all products and services to digital means, and in relation to institutional theory, identified the presence of institutional forces in traditional banking institutions, in coercive, mimetic, and normative movements.
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spelling Digital entrepreneurship in the brazilian banking sector: analysis based on the emergence of fintechsEmpreendedorismo Digital no Setor Bancário Brasileiro: Análise a Partir do Surgimento das Fintechs Instituições bancáriasEmpreendedorismo digitalFintechsIsomorfismoBanking institutionsDigital entrepreneurshipFintechsIsomorphismPurpose: To analyze the changes that have occurred in traditional Brazilian banking institutions towards digital entrepreneurship, as a result of the emergence of fintechs. Originality/Value: To understand how digital entrepreneurship is influenced in traditional Brazilian banking institutions from the emergence of fintechs. Methods: The research is qualitative, with a multiple case analysis of the three largest Brazilian banking institutions, based on data collected through interviews and secondary data analysis. Results: The study presents a framework of digital entrepreneurship resources and factors, consolidated in the literature and evaluated in practice, allowing institutions to understand how fintechs influence the advancement of digital entrepreneurship in the banking sector. Conclusions: The study revealed the factors that exerted the greatest influence on the advancement of digital entrepreneurship from the emergence of fintechs from the institutional isomorphism perspective. The study observed the migration of almost all products and services to digital means, and in relation to institutional theory, identified the presence of institutional forces in traditional banking institutions, in coercive, mimetic, and normative movements.Objetivo: Analisar as mudanças ocorridas em instituições bancárias brasileiras tradicionais em direção ao empreendedorismo digital, em decorrência do surgimento das fintechs. Originalidade/Valor: Entender como o empreendedorismo digital é influenciado em instituições bancárias brasileiras tradicionais a partir do surgimento das fintechs. Métodos: A pesquisa é de natureza qualitativa, com análise de casos múltiplos nas três maiores instituições bancárias brasileiras, a partir de dados coletados por meio de entrevistas e análise de dados secundários. Resultados: O estudo apresenta um quadro de recursos e fatores de empreendedorismo digital, consolidado na literatura e avaliado na prática, permitindo que as instituições possam compreender como as fintechs influenciam o avanço do empreendedorismo digital no setor bancário. Conclusões: O estudo evidenciou os fatores que exerceram maior influência sobre o avanço do empreendedorismo digital a partir do surgimento das fintechs sob a ótica do isomorfismo institucional. Observou-se a migração da quase totalidade de produtos e serviços para os meios digitais e, no que se refere à teoria institucional, identificou-se a presença das forças institucionais nas instituições bancárias tradicionais, em movimentos coercitivos, miméticos e normativos.Future Studies Research Journal: Trends and Strategies2023-05-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/75310.24023/FutureJournal/2175-5825/2023.v15i1.753Future Studies Research Journal: Trends and Strategies; Vol. 15 No. 1 (2023): Janeiro - Dezembro; e0753Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 15 n. 1 (2023): Janeiro - Dezembro; e07532175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAporhttps://www.revistafuture.org/FSRJ/article/view/753/531Copyright (c) 2023 Alexandre Rodrigues Pinto, Cristina Dai Prá Martens, Claudia Terezinha kniess, Bolivar Godinho de Oliveira Filhohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessRodrigues Pinto, Alexandre Dai Prá Martens, Cristinakniess, Claudia TerezinhaGodinho de Oliveira Filho, Bolivar2023-08-15T19:54:05Zoai:ojs.future.emnuvens.com.br:article/753Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2023-08-15T19:54:05Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false
dc.title.none.fl_str_mv Digital entrepreneurship in the brazilian banking sector: analysis based on the emergence of fintechs
Empreendedorismo Digital no Setor Bancário Brasileiro: Análise a Partir do Surgimento das Fintechs
title Digital entrepreneurship in the brazilian banking sector: analysis based on the emergence of fintechs
spellingShingle Digital entrepreneurship in the brazilian banking sector: analysis based on the emergence of fintechs
Rodrigues Pinto, Alexandre
Instituições bancárias
Empreendedorismo digital
Fintechs
Isomorfismo
Banking institutions
Digital entrepreneurship
Fintechs
Isomorphism
title_short Digital entrepreneurship in the brazilian banking sector: analysis based on the emergence of fintechs
title_full Digital entrepreneurship in the brazilian banking sector: analysis based on the emergence of fintechs
title_fullStr Digital entrepreneurship in the brazilian banking sector: analysis based on the emergence of fintechs
title_full_unstemmed Digital entrepreneurship in the brazilian banking sector: analysis based on the emergence of fintechs
title_sort Digital entrepreneurship in the brazilian banking sector: analysis based on the emergence of fintechs
author Rodrigues Pinto, Alexandre
author_facet Rodrigues Pinto, Alexandre
Dai Prá Martens, Cristina
kniess, Claudia Terezinha
Godinho de Oliveira Filho, Bolivar
author_role author
author2 Dai Prá Martens, Cristina
kniess, Claudia Terezinha
Godinho de Oliveira Filho, Bolivar
author2_role author
author
author
dc.contributor.author.fl_str_mv Rodrigues Pinto, Alexandre
Dai Prá Martens, Cristina
kniess, Claudia Terezinha
Godinho de Oliveira Filho, Bolivar
dc.subject.por.fl_str_mv Instituições bancárias
Empreendedorismo digital
Fintechs
Isomorfismo
Banking institutions
Digital entrepreneurship
Fintechs
Isomorphism
topic Instituições bancárias
Empreendedorismo digital
Fintechs
Isomorfismo
Banking institutions
Digital entrepreneurship
Fintechs
Isomorphism
description Purpose: To analyze the changes that have occurred in traditional Brazilian banking institutions towards digital entrepreneurship, as a result of the emergence of fintechs. Originality/Value: To understand how digital entrepreneurship is influenced in traditional Brazilian banking institutions from the emergence of fintechs. Methods: The research is qualitative, with a multiple case analysis of the three largest Brazilian banking institutions, based on data collected through interviews and secondary data analysis. Results: The study presents a framework of digital entrepreneurship resources and factors, consolidated in the literature and evaluated in practice, allowing institutions to understand how fintechs influence the advancement of digital entrepreneurship in the banking sector. Conclusions: The study revealed the factors that exerted the greatest influence on the advancement of digital entrepreneurship from the emergence of fintechs from the institutional isomorphism perspective. The study observed the migration of almost all products and services to digital means, and in relation to institutional theory, identified the presence of institutional forces in traditional banking institutions, in coercive, mimetic, and normative movements.
publishDate 2023
dc.date.none.fl_str_mv 2023-05-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistafuture.org/FSRJ/article/view/753
10.24023/FutureJournal/2175-5825/2023.v15i1.753
url https://www.revistafuture.org/FSRJ/article/view/753
identifier_str_mv 10.24023/FutureJournal/2175-5825/2023.v15i1.753
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistafuture.org/FSRJ/article/view/753/531
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Future Studies Research Journal: Trends and Strategies
publisher.none.fl_str_mv Future Studies Research Journal: Trends and Strategies
dc.source.none.fl_str_mv Future Studies Research Journal: Trends and Strategies; Vol. 15 No. 1 (2023): Janeiro - Dezembro; e0753
Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 15 n. 1 (2023): Janeiro - Dezembro; e0753
2175-5825
reponame:Future Studies Research Journal: Trends and Strategies
instname:Fundação Instituto de Administração (FIA)
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instname_str Fundação Instituto de Administração (FIA)
instacron_str FIA
institution FIA
reponame_str Future Studies Research Journal: Trends and Strategies
collection Future Studies Research Journal: Trends and Strategies
repository.name.fl_str_mv Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)
repository.mail.fl_str_mv
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