USE OF E-COMMERCE IN MICRO-ENTERPRISES (MIE) OF CLOTHING AND ACCESSORIES TRADE IN CIUDAD DEL ESTE
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Gênero e Interdisciplinaridade |
Texto Completo: | https://www.periodicojs.com.br/index.php/gei/article/view/1672 |
Resumo: | The objective of this study is to analyze the efficiency of E-commerce in the organization of the operational work of micro-companies of clothing and accessories trade located in Ciudad del Este. Likewise, the research has a mixed approach, being the level of the descriptive study. Likewise, as a data collection instrument, a structured survey with closed and open alternatives applied to six clothing and accessories stores located in the Carolina neighborhood of km 7 of Ciudad del Este was used. At the same time, an interview is conducted with one of the Owner Manager, taking into account the valuable information obtained from the experience of implementing e-commerce in the organization of operational work in a microenterprise. The work exposes the types of e-commerce currently used, the advantages and disadvantages that electronic commerce offers to micro-enterprises and the websites or social networks used for product marketing activity. The results of the field work made it possible to demonstrate the efficiency of e-commerce in the organization of the operational work of the clothing and accessories trade micro-enterprises located in Ciudad del Este. |
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USE OF E-COMMERCE IN MICRO-ENTERPRISES (MIE) OF CLOTHING AND ACCESSORIES TRADE IN CIUDAD DEL ESTEe-commerce, microenterprises, clothingThe objective of this study is to analyze the efficiency of E-commerce in the organization of the operational work of micro-companies of clothing and accessories trade located in Ciudad del Este. Likewise, the research has a mixed approach, being the level of the descriptive study. Likewise, as a data collection instrument, a structured survey with closed and open alternatives applied to six clothing and accessories stores located in the Carolina neighborhood of km 7 of Ciudad del Este was used. At the same time, an interview is conducted with one of the Owner Manager, taking into account the valuable information obtained from the experience of implementing e-commerce in the organization of operational work in a microenterprise. The work exposes the types of e-commerce currently used, the advantages and disadvantages that electronic commerce offers to micro-enterprises and the websites or social networks used for product marketing activity. The results of the field work made it possible to demonstrate the efficiency of e-commerce in the organization of the operational work of the clothing and accessories trade micro-enterprises located in Ciudad del Este.Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB2023-10-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.periodicojs.com.br/index.php/gei/article/view/167210.51249/gei.v4i01.1672Revista Gênero e Interdisciplinaridade; Vol. 4 No. 01 (2023): Special edition; 993 - 1039Revista Gênero e Interdisciplinaridade; v. 4 n. 01 (2023): Edição Especial; 993 - 10392675-745110.51249/gei.v4i01reponame:Revista Gênero e Interdisciplinaridadeinstname:Instituto de Ensino e Pesquisa Periodicojsinstacron:IEPPporhttps://www.periodicojs.com.br/index.php/gei/article/view/1672/1465Copyright (c) 2023 Revista Gênero e Interdisciplinaridadeinfo:eu-repo/semantics/openAccessAndrés Arévalos Barreto, Arnaldo Fabiola Cabrera Estigarribia, LizFelisa Garcete Caballero, Perla 2023-10-18T11:31:33Zoai:ojs.pkp.sfu.ca:article/1672Revistahttps://www.periodicojs.com.br/index.php/gei/indexPRIhttps://www.periodicojs.com.br/index.php/gei/oaigenerointerdisciplinaridade@gmail.com2675-74512675-7451opendoar:2023-10-18T11:31:33Revista Gênero e Interdisciplinaridade - Instituto de Ensino e Pesquisa Periodicojsfalse |
dc.title.none.fl_str_mv |
USE OF E-COMMERCE IN MICRO-ENTERPRISES (MIE) OF CLOTHING AND ACCESSORIES TRADE IN CIUDAD DEL ESTE |
title |
USE OF E-COMMERCE IN MICRO-ENTERPRISES (MIE) OF CLOTHING AND ACCESSORIES TRADE IN CIUDAD DEL ESTE |
spellingShingle |
USE OF E-COMMERCE IN MICRO-ENTERPRISES (MIE) OF CLOTHING AND ACCESSORIES TRADE IN CIUDAD DEL ESTE Andrés Arévalos Barreto, Arnaldo e-commerce, microenterprises, clothing |
title_short |
USE OF E-COMMERCE IN MICRO-ENTERPRISES (MIE) OF CLOTHING AND ACCESSORIES TRADE IN CIUDAD DEL ESTE |
title_full |
USE OF E-COMMERCE IN MICRO-ENTERPRISES (MIE) OF CLOTHING AND ACCESSORIES TRADE IN CIUDAD DEL ESTE |
title_fullStr |
USE OF E-COMMERCE IN MICRO-ENTERPRISES (MIE) OF CLOTHING AND ACCESSORIES TRADE IN CIUDAD DEL ESTE |
title_full_unstemmed |
USE OF E-COMMERCE IN MICRO-ENTERPRISES (MIE) OF CLOTHING AND ACCESSORIES TRADE IN CIUDAD DEL ESTE |
title_sort |
USE OF E-COMMERCE IN MICRO-ENTERPRISES (MIE) OF CLOTHING AND ACCESSORIES TRADE IN CIUDAD DEL ESTE |
author |
Andrés Arévalos Barreto, Arnaldo |
author_facet |
Andrés Arévalos Barreto, Arnaldo Fabiola Cabrera Estigarribia, Liz Felisa Garcete Caballero, Perla |
author_role |
author |
author2 |
Fabiola Cabrera Estigarribia, Liz Felisa Garcete Caballero, Perla |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Andrés Arévalos Barreto, Arnaldo Fabiola Cabrera Estigarribia, Liz Felisa Garcete Caballero, Perla |
dc.subject.por.fl_str_mv |
e-commerce, microenterprises, clothing |
topic |
e-commerce, microenterprises, clothing |
description |
The objective of this study is to analyze the efficiency of E-commerce in the organization of the operational work of micro-companies of clothing and accessories trade located in Ciudad del Este. Likewise, the research has a mixed approach, being the level of the descriptive study. Likewise, as a data collection instrument, a structured survey with closed and open alternatives applied to six clothing and accessories stores located in the Carolina neighborhood of km 7 of Ciudad del Este was used. At the same time, an interview is conducted with one of the Owner Manager, taking into account the valuable information obtained from the experience of implementing e-commerce in the organization of operational work in a microenterprise. The work exposes the types of e-commerce currently used, the advantages and disadvantages that electronic commerce offers to micro-enterprises and the websites or social networks used for product marketing activity. The results of the field work made it possible to demonstrate the efficiency of e-commerce in the organization of the operational work of the clothing and accessories trade micro-enterprises located in Ciudad del Este. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-10-18 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.periodicojs.com.br/index.php/gei/article/view/1672 10.51249/gei.v4i01.1672 |
url |
https://www.periodicojs.com.br/index.php/gei/article/view/1672 |
identifier_str_mv |
10.51249/gei.v4i01.1672 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.periodicojs.com.br/index.php/gei/article/view/1672/1465 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Revista Gênero e Interdisciplinaridade info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Revista Gênero e Interdisciplinaridade |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB |
publisher.none.fl_str_mv |
Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB |
dc.source.none.fl_str_mv |
Revista Gênero e Interdisciplinaridade; Vol. 4 No. 01 (2023): Special edition; 993 - 1039 Revista Gênero e Interdisciplinaridade; v. 4 n. 01 (2023): Edição Especial; 993 - 1039 2675-7451 10.51249/gei.v4i01 reponame:Revista Gênero e Interdisciplinaridade instname:Instituto de Ensino e Pesquisa Periodicojs instacron:IEPP |
instname_str |
Instituto de Ensino e Pesquisa Periodicojs |
instacron_str |
IEPP |
institution |
IEPP |
reponame_str |
Revista Gênero e Interdisciplinaridade |
collection |
Revista Gênero e Interdisciplinaridade |
repository.name.fl_str_mv |
Revista Gênero e Interdisciplinaridade - Instituto de Ensino e Pesquisa Periodicojs |
repository.mail.fl_str_mv |
generointerdisciplinaridade@gmail.com |
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