Ratings for Popular Movies in Brazil and their Implications for Youth Tobacco Smoking
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2011 |
| Outros Autores: | , |
| Tipo de documento: | Artigo |
| Idioma: | por eng |
| Título da fonte: | Revista Brasileira de Cancerologia (Online) |
| Texto Completo: | https://rbc.inca.gov.br/index.php/revista/article/view/671 |
Resumo: | Introduction: The majority of smokers begin using tobacco products before the age of 18. Intense exposure to images of smoking and tobacco consumption in movies contribute to youth tobacco initiation, and it is important to reduce this exposure. Objective: The present study aimed to compare the ratings attributed to the same popular movies across the Brazilian and American rating systems, as well as to determine the amount of tobacco imagery in foreign movies that were rated as appropriate for adolescents. Method: Lists of the top-grossing 100 films from 2002 through 2009 were examined for both Brazil and the United States, and 412 films were identified as popular in both countries. For each film, the amount of smoking imagery and country-specific rating were determined. Rating systems for each country were harmonized into four categories: children; younger adolescent; older adolescent; adult. The amount of imagery exposure of tobacco products and consumption was determined for each rating category. Results: The Brazilian system generally rated the same movie more suitable for a younger audience. Movies rated for younger audiences in Brazil have a higher amount of smoking imagery when compared to the same group in the United States. Conclusion: The prevalence of tobacco imagery is high in popular movies that the Brazilian system has rated for adolescents. There are differences in movie ratings between both countries. Movie rating systems could reduce youth exposure to tobacco imagery by considering them inappropriate. |
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Ratings for Popular Movies in Brazil and their Implications for Youth Tobacco SmokingLa Clasificación de las Películas Más Taquilladas en Brasil y su implicación en el Tabaquismo entre JóvenesA Classificação Indicativa de Filmes de Popularidade nos Cinemas Brasileiros e sua Implicação para o Tabagismo entre JovensTabacoCinema como AssuntoPublicidade de Produtos Derivados do TabacoComportamento do AdolescenteTobaccoMotion Pictures as TopicTobacco-Derived Products PublicityAdolescent BehaviorTabacoCine como AsuntoPublicidad de Productos Derivados del TabacoConducta del AdolescenteIntroduction: The majority of smokers begin using tobacco products before the age of 18. Intense exposure to images of smoking and tobacco consumption in movies contribute to youth tobacco initiation, and it is important to reduce this exposure. Objective: The present study aimed to compare the ratings attributed to the same popular movies across the Brazilian and American rating systems, as well as to determine the amount of tobacco imagery in foreign movies that were rated as appropriate for adolescents. Method: Lists of the top-grossing 100 films from 2002 through 2009 were examined for both Brazil and the United States, and 412 films were identified as popular in both countries. For each film, the amount of smoking imagery and country-specific rating were determined. Rating systems for each country were harmonized into four categories: children; younger adolescent; older adolescent; adult. The amount of imagery exposure of tobacco products and consumption was determined for each rating category. Results: The Brazilian system generally rated the same movie more suitable for a younger audience. Movies rated for younger audiences in Brazil have a higher amount of smoking imagery when compared to the same group in the United States. Conclusion: The prevalence of tobacco imagery is high in popular movies that the Brazilian system has rated for adolescents. There are differences in movie ratings between both countries. Movie rating systems could reduce youth exposure to tobacco imagery by considering them inappropriate. Introducción: La exposición a imágenes de tabaco en películas promueve el tabaquismo durante la adolescencia, antes de los 18, cuando la mayoría de los fumadores empiezan a fumar. Se considera importante impedir la exposición a estas imágenes para prevenir el tabaquismo. Objetivo: El presente estudio tuvo el objetivo de comparar las mismas películas, exitosas en Brasil y los Estados Unidos, a través del sistema de clasificación de cada país, además de determinar la cantidad de imágenes de tabaco en las películas extranjeras clasificadas para jóvenes de diferentes edades. Método: De las 100 películas más taquilladas en Brasil y los Estados Unidos en cada año del 2002 al 2009, se identificaron 412 películas que fueron exitosas en los dos países. Para cada película, se determinó la cantidad de imágenes de fumar, el auditorio adecuado según el sistema de clasificación de cada país: niños; adolescentes más jóvenes; adolescentes más grandes; adultos y la suma de exposición a imágenes de fumar para auditorio. Resultados: El sistema brasileño calificó las mismas películas para auditorios más jóvenes que el sistema estadounidense. Entre las películas clasificadas para auditorios más jóvenes, la prevalencia de imágenes de tabaco fue mayor en el sistema brasileño que el estadounidense. Conclusión: Los sistemas clasifican de manera distinta las mismas películas, resulta que el sistema brasileño califica para adolescentes muchas películas que tienen altos niveles de imágenes de tabaco. Para reducir la exposición a imágenes de tabaco en jóvenes se considera importante tomar en cuenta las imágenes de tabaco en los sistemas de calificación. Introdução: A maioria dos fumantes adultos iniciou o uso do tabaco antes dos 18 anos de idade. A exposição intensa, nos filmes, a imagens de produtos de tabaco e seu consumo contribui para a iniciação de jovens ao tabagismo sendo importante reduzir essa exposição. Objetivo: O presente estudo visa a comparar a classificação indicativa atribuída a filmes de popularidade no Brasil e nos Estados Unidos, assim como refletir sobre a quantidade de imagens de produtos de tabaco e seu consumo, presentes nos filmes estrangeiros classificados para adolescentes. Método: Estudo documental em 412 filmes estrangeiros entre os 100 com maior bilheteria no Brasil e Estados Unidos (2002 a 2009), identificando a classificação indicativa nos dois países e quantidade de exposição a imagens de tabaco. A classificação indicativa nos dois países foi harmonizada em quatro categorias: criança, início da adolescência, final da adolescência e adultos. A quantidade de exposição a imagens produtos de tabaco e consumo nos filmes foi determinada para cada categoria. Resultados: A atribuição de classificação indicativa dos filmes é mais baixa no Brasil. Filmes acessíveis a adolescentes no Brasil têm maior quantidade de imagens de uso de tabaco comparados aos filmes para este grupo nos Estados Unidos. Conclusão: A quantidade de imagens de produtos de tabaco e de consumo é alta em filmes com classificação indicativa para adolescentes no Brasil. Há diferenças de classificação entre os países. A classificação indicativa em filmes considerando esse conteúdo como inadequado poderia diminuir a exposição de adolescentes a essas imagens. INCA2011-09-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigos, Avaliado pelos paresapplication/pdfapplication/pdfhttps://rbc.inca.gov.br/index.php/revista/article/view/67110.32635/2176-9745.RBC.2011v57n3.671Revista Brasileira de Cancerologia; Vol. 57 No. 3 (2011): July/Aug./Sept.; 365-377Revista Brasileira de Cancerologia; Vol. 57 Núm. 3 (2011): jul./ago./sept.; 365-377Revista Brasileira de Cancerologia; v. 57 n. 3 (2011): jul./ago./set.; 365-3772176-9745reponame:Revista Brasileira de Cancerologia (Online)instname:Instituto Nacional de Câncer José Alencar Gomes da Silva (INCA)instacron:INCAporenghttps://rbc.inca.gov.br/index.php/revista/article/view/671/446https://rbc.inca.gov.br/index.php/revista/article/view/671/840Vargas, Rosa Thrasher, James Sargent, James info:eu-repo/semantics/openAccess2021-11-29T20:16:19Zoai:rbc.inca.gov.br:article/671Revistahttps://rbc.inca.gov.br/index.php/revistaPUBhttps://rbc.inca.gov.br/index.php/revista/oairbc@inca.gov.br0034-71162176-9745opendoar:2021-11-29T20:16:19Revista Brasileira de Cancerologia (Online) - Instituto Nacional de Câncer José Alencar Gomes da Silva (INCA)false |
| dc.title.none.fl_str_mv |
Ratings for Popular Movies in Brazil and their Implications for Youth Tobacco Smoking La Clasificación de las Películas Más Taquilladas en Brasil y su implicación en el Tabaquismo entre Jóvenes A Classificação Indicativa de Filmes de Popularidade nos Cinemas Brasileiros e sua Implicação para o Tabagismo entre Jovens |
| title |
Ratings for Popular Movies in Brazil and their Implications for Youth Tobacco Smoking |
| spellingShingle |
Ratings for Popular Movies in Brazil and their Implications for Youth Tobacco Smoking Vargas, Rosa Tabaco Cinema como Assunto Publicidade de Produtos Derivados do Tabaco Comportamento do Adolescente Tobacco Motion Pictures as Topic Tobacco-Derived Products Publicity Adolescent Behavior Tabaco Cine como Asunto Publicidad de Productos Derivados del Tabaco Conducta del Adolescente |
| title_short |
Ratings for Popular Movies in Brazil and their Implications for Youth Tobacco Smoking |
| title_full |
Ratings for Popular Movies in Brazil and their Implications for Youth Tobacco Smoking |
| title_fullStr |
Ratings for Popular Movies in Brazil and their Implications for Youth Tobacco Smoking |
| title_full_unstemmed |
Ratings for Popular Movies in Brazil and their Implications for Youth Tobacco Smoking |
| title_sort |
Ratings for Popular Movies in Brazil and their Implications for Youth Tobacco Smoking |
| author |
Vargas, Rosa |
| author_facet |
Vargas, Rosa Thrasher, James Sargent, James |
| author_role |
author |
| author2 |
Thrasher, James Sargent, James |
| author2_role |
author author |
| dc.contributor.author.fl_str_mv |
Vargas, Rosa Thrasher, James Sargent, James |
| dc.subject.por.fl_str_mv |
Tabaco Cinema como Assunto Publicidade de Produtos Derivados do Tabaco Comportamento do Adolescente Tobacco Motion Pictures as Topic Tobacco-Derived Products Publicity Adolescent Behavior Tabaco Cine como Asunto Publicidad de Productos Derivados del Tabaco Conducta del Adolescente |
| topic |
Tabaco Cinema como Assunto Publicidade de Produtos Derivados do Tabaco Comportamento do Adolescente Tobacco Motion Pictures as Topic Tobacco-Derived Products Publicity Adolescent Behavior Tabaco Cine como Asunto Publicidad de Productos Derivados del Tabaco Conducta del Adolescente |
| description |
Introduction: The majority of smokers begin using tobacco products before the age of 18. Intense exposure to images of smoking and tobacco consumption in movies contribute to youth tobacco initiation, and it is important to reduce this exposure. Objective: The present study aimed to compare the ratings attributed to the same popular movies across the Brazilian and American rating systems, as well as to determine the amount of tobacco imagery in foreign movies that were rated as appropriate for adolescents. Method: Lists of the top-grossing 100 films from 2002 through 2009 were examined for both Brazil and the United States, and 412 films were identified as popular in both countries. For each film, the amount of smoking imagery and country-specific rating were determined. Rating systems for each country were harmonized into four categories: children; younger adolescent; older adolescent; adult. The amount of imagery exposure of tobacco products and consumption was determined for each rating category. Results: The Brazilian system generally rated the same movie more suitable for a younger audience. Movies rated for younger audiences in Brazil have a higher amount of smoking imagery when compared to the same group in the United States. Conclusion: The prevalence of tobacco imagery is high in popular movies that the Brazilian system has rated for adolescents. There are differences in movie ratings between both countries. Movie rating systems could reduce youth exposure to tobacco imagery by considering them inappropriate. |
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2011 |
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2011-09-30 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artigos, Avaliado pelos pares |
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https://rbc.inca.gov.br/index.php/revista/article/view/671 10.32635/2176-9745.RBC.2011v57n3.671 |
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https://rbc.inca.gov.br/index.php/revista/article/view/671 |
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10.32635/2176-9745.RBC.2011v57n3.671 |
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por eng |
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https://rbc.inca.gov.br/index.php/revista/article/view/671/446 https://rbc.inca.gov.br/index.php/revista/article/view/671/840 |
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INCA |
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INCA |
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Revista Brasileira de Cancerologia; Vol. 57 No. 3 (2011): July/Aug./Sept.; 365-377 Revista Brasileira de Cancerologia; Vol. 57 Núm. 3 (2011): jul./ago./sept.; 365-377 Revista Brasileira de Cancerologia; v. 57 n. 3 (2011): jul./ago./set.; 365-377 2176-9745 reponame:Revista Brasileira de Cancerologia (Online) instname:Instituto Nacional de Câncer José Alencar Gomes da Silva (INCA) instacron:INCA |
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