GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR
Autor(a) principal: | |
---|---|
Data de Publicação: | 2017 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | RAM. Revista de Administração Mackenzie |
Texto Completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712017000500012 |
Resumo: | ABSTRACT Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian university students regarding the purchase of green products. Originality/value: The relevance includes a cross-cultural study between Brazil and Canada and its possible use as a tool for educators in the Business area seeking to develop curricula that will prepare students for future roles in management. The study may also stimulate other research on green product markets. Moreover, it should be useful to managers in developing corporate environmental management systems in large and small organizations, as well as to professionals seeking to develop marketing strategies based on the behavior of their consumers. Design/methodology/approach: Data analyses were conducted using confirmatory factor analysis and structural equation modeling. Findings: The study demonstrated the positive and direct relationship between intention and behavior. The literature notes incentives and stimuli to promote purchase behavior through features, such as quality, price, and availability. These are key factors in the relationship between intention and purchase behavior. |
id |
MACKENZIE-2_1ff9a6108c55051cbeea7c60451b5cfa |
---|---|
oai_identifier_str |
oai:scielo:S1678-69712017000500012 |
network_acronym_str |
MACKENZIE-2 |
network_name_str |
RAM. Revista de Administração Mackenzie |
repository_id_str |
|
spelling |
GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIORConsumer behaviorPurchase intentionGreen productsBrazilCanadaABSTRACT Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian university students regarding the purchase of green products. Originality/value: The relevance includes a cross-cultural study between Brazil and Canada and its possible use as a tool for educators in the Business area seeking to develop curricula that will prepare students for future roles in management. The study may also stimulate other research on green product markets. Moreover, it should be useful to managers in developing corporate environmental management systems in large and small organizations, as well as to professionals seeking to develop marketing strategies based on the behavior of their consumers. Design/methodology/approach: Data analyses were conducted using confirmatory factor analysis and structural equation modeling. Findings: The study demonstrated the positive and direct relationship between intention and behavior. The literature notes incentives and stimuli to promote purchase behavior through features, such as quality, price, and availability. These are key factors in the relationship between intention and purchase behavior.Editora MackenzieUniversidade Presbiteriana Mackenzie2017-10-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712017000500012RAM. Revista de Administração Mackenzie v.18 n.5 2017reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (UPM)instacron:MACKENZIE10.1590/1678-69712017/administracao.v18n5p12-38info:eu-repo/semantics/openAccessFERRAZ,SOFIA BATISTABUHAMRA,CLÁUDIALAROCHE,MICHELVELOSO,ANDRES RODRIGUEZeng2018-01-11T00:00:00Zoai:scielo:S1678-69712017000500012Revistahttps://www.scielo.br/j/ram/https://old.scielo.br/oai/scielo-oai.phprevista.adm@mackenzie.br1678-69711518-6776opendoar:2018-01-11T00:00RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (UPM)false |
dc.title.none.fl_str_mv |
GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR |
title |
GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR |
spellingShingle |
GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR FERRAZ,SOFIA BATISTA Consumer behavior Purchase intention Green products Brazil Canada |
title_short |
GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR |
title_full |
GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR |
title_fullStr |
GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR |
title_full_unstemmed |
GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR |
title_sort |
GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR |
author |
FERRAZ,SOFIA BATISTA |
author_facet |
FERRAZ,SOFIA BATISTA BUHAMRA,CLÁUDIA LAROCHE,MICHEL VELOSO,ANDRES RODRIGUEZ |
author_role |
author |
author2 |
BUHAMRA,CLÁUDIA LAROCHE,MICHEL VELOSO,ANDRES RODRIGUEZ |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
FERRAZ,SOFIA BATISTA BUHAMRA,CLÁUDIA LAROCHE,MICHEL VELOSO,ANDRES RODRIGUEZ |
dc.subject.por.fl_str_mv |
Consumer behavior Purchase intention Green products Brazil Canada |
topic |
Consumer behavior Purchase intention Green products Brazil Canada |
description |
ABSTRACT Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian university students regarding the purchase of green products. Originality/value: The relevance includes a cross-cultural study between Brazil and Canada and its possible use as a tool for educators in the Business area seeking to develop curricula that will prepare students for future roles in management. The study may also stimulate other research on green product markets. Moreover, it should be useful to managers in developing corporate environmental management systems in large and small organizations, as well as to professionals seeking to develop marketing strategies based on the behavior of their consumers. Design/methodology/approach: Data analyses were conducted using confirmatory factor analysis and structural equation modeling. Findings: The study demonstrated the positive and direct relationship between intention and behavior. The literature notes incentives and stimuli to promote purchase behavior through features, such as quality, price, and availability. These are key factors in the relationship between intention and purchase behavior. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-10-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712017000500012 |
url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712017000500012 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.1590/1678-69712017/administracao.v18n5p12-38 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Editora Mackenzie Universidade Presbiteriana Mackenzie |
publisher.none.fl_str_mv |
Editora Mackenzie Universidade Presbiteriana Mackenzie |
dc.source.none.fl_str_mv |
RAM. Revista de Administração Mackenzie v.18 n.5 2017 reponame:RAM. Revista de Administração Mackenzie instname:Universidade Presbiteriana Mackenzie (UPM) instacron:MACKENZIE |
instname_str |
Universidade Presbiteriana Mackenzie (UPM) |
instacron_str |
MACKENZIE |
institution |
MACKENZIE |
reponame_str |
RAM. Revista de Administração Mackenzie |
collection |
RAM. Revista de Administração Mackenzie |
repository.name.fl_str_mv |
RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (UPM) |
repository.mail.fl_str_mv |
revista.adm@mackenzie.br |
_version_ |
1752128650061283328 |