STRATEGY AND COMPETITIVE ADVANTAGE: A STUDY OF THE BRAZILIAN PETROCHEMICAL SECTOR

Detalhes bibliográficos
Autor(a) principal: de Moraes, Claudio A.
Data de Publicação: 2008
Outros Autores: Ari Zilber, Moises
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/50
Resumo: The objective of this paper is to evaluate the vality of Porter's typology applied to the polyethylene resins industry. The main generic strategies and industry major strategic groups were identified and also the occurrence of hybrid strategies. A total of 112 observations, using a Likert importance scale, has been got from 71 firms, accounting for 26 competitive methods related to Porter's generic strategies typology. Using the multivariate data analysis method (factor, cluster and discriminant analysis) it was possible to identify six factors or strategy dimensions and to define four strategic main groups.
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spelling STRATEGY AND COMPETITIVE ADVANTAGE: A STUDY OF THE BRAZILIAN PETROCHEMICAL SECTOREstratégia e vantagem competitiva: um estudo do setor petroquímico brasileiroThe objective of this paper is to evaluate the vality of Porter's typology applied to the polyethylene resins industry. The main generic strategies and industry major strategic groups were identified and also the occurrence of hybrid strategies. A total of 112 observations, using a Likert importance scale, has been got from 71 firms, accounting for 26 competitive methods related to Porter's generic strategies typology. Using the multivariate data analysis method (factor, cluster and discriminant analysis) it was possible to identify six factors or strategy dimensions and to define four strategic main groups.Este trabalho tem como objetivo avaliar a validade da tipologia de Porter aplicada ao setor de resinas de polietileno. Além desse, identificar também o perfil das principais estratégias genéricas realizadas pelo setor, verificar a existência de estratégias híbridas e seus grupos estratégicos predominantes no setor. Foram pesquisados 26 métodos competitivos, a partir de uma escala Likert de importância de cinco pontos, gerando 112 observações. A partir das análises fatorial e discriminante, foram extraídos seis fatores ou dimensões estratégicas e definidos quatro grupos estratégicos. Os resultados indicaram a presença de todas as estratégias genéricas puras de Porter, além de duas estratégias híbridas. O primeiro fator extraído, mais importante e que significa uma estratégia híbrida com alvo amplo e ênfase no produto, representou 30% da variância total.PALAVRAS-CHAVE: Estratégia competitiva; Estratégias genéricas; Vantagem competitiva; Grupos estratégicos.Editora Mackenzie2008-07-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/50Revista de Administração Mackenzie; Vol. 5 No. 1 (2004)Revista de Administração Mackenzie; Vol. 5 Núm. 1 (2004)Revista de Administração Mackenzie (Mackenzie Management Review); v. 5 n. 1 (2004)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/50/50https://editorarevistas.mackenzie.br/index.php/RAM/article/view/50/2034https://editorarevistas.mackenzie.br/index.php/RAM/article/view/50/2035Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessde Moraes, Claudio A.Ari Zilber, Moises2011-01-14T18:56:54Zoai:ojs.editorarevistas.mackenzie.br:article/50Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:24.074351RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv STRATEGY AND COMPETITIVE ADVANTAGE: A STUDY OF THE BRAZILIAN PETROCHEMICAL SECTOR
Estratégia e vantagem competitiva: um estudo do setor petroquímico brasileiro
title STRATEGY AND COMPETITIVE ADVANTAGE: A STUDY OF THE BRAZILIAN PETROCHEMICAL SECTOR
spellingShingle STRATEGY AND COMPETITIVE ADVANTAGE: A STUDY OF THE BRAZILIAN PETROCHEMICAL SECTOR
de Moraes, Claudio A.
title_short STRATEGY AND COMPETITIVE ADVANTAGE: A STUDY OF THE BRAZILIAN PETROCHEMICAL SECTOR
title_full STRATEGY AND COMPETITIVE ADVANTAGE: A STUDY OF THE BRAZILIAN PETROCHEMICAL SECTOR
title_fullStr STRATEGY AND COMPETITIVE ADVANTAGE: A STUDY OF THE BRAZILIAN PETROCHEMICAL SECTOR
title_full_unstemmed STRATEGY AND COMPETITIVE ADVANTAGE: A STUDY OF THE BRAZILIAN PETROCHEMICAL SECTOR
title_sort STRATEGY AND COMPETITIVE ADVANTAGE: A STUDY OF THE BRAZILIAN PETROCHEMICAL SECTOR
author de Moraes, Claudio A.
author_facet de Moraes, Claudio A.
Ari Zilber, Moises
author_role author
author2 Ari Zilber, Moises
author2_role author
dc.contributor.author.fl_str_mv de Moraes, Claudio A.
Ari Zilber, Moises
description The objective of this paper is to evaluate the vality of Porter's typology applied to the polyethylene resins industry. The main generic strategies and industry major strategic groups were identified and also the occurrence of hybrid strategies. A total of 112 observations, using a Likert importance scale, has been got from 71 firms, accounting for 26 competitive methods related to Porter's generic strategies typology. Using the multivariate data analysis method (factor, cluster and discriminant analysis) it was possible to identify six factors or strategy dimensions and to define four strategic main groups.
publishDate 2008
dc.date.none.fl_str_mv 2008-07-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/50
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/50
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/50/50
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/50/2034
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/50/2035
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 5 No. 1 (2004)
Revista de Administração Mackenzie; Vol. 5 Núm. 1 (2004)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 5 n. 1 (2004)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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