The Crystallization of a Micro French Revolution: the Case of Salinas-MG Cooperatives

• Autor(a) principal: Quaresma Jr, Edson Antunes
• Data de Publicação: 2013
• Outros Autores: Peixoto, Daniel Lanna, Carrieri, Alexandre de Pádua
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: RAM. Revista de Administração Mackenzie
• Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/5098
• topic: Palavras chaves; estratégia como prática; cotidiano; cooperativas; mudanças; poder.

How the individual forces turn against themselves? Wherever the next step will be to take an organization to a radical change? How distant is the point where strategy can be seen as a separate process from practice? This paper provides some tips of how these processes can happen. By following two cooperatives daily routine in order to keep their control strategies as well as the members interactions, it was found that directories were delegitimized from power (lost their heads?) through a not planned processes, but in an visible order, signed by logical translations of other systems and other episodes of the same system, enrolled in inhabited spaces cleared by everyday life of cooperative members. By this analysis way, was possible to contribute to two authors insertion in the field of strategy as practice, in organizational studies: Luhmann (with his episodes translation inside of systems) and Certeau (with tactics and the inhabited space conception). It is believed that both authors can be further enlightening when worked together. With them, it was possible to see how the tactics contributed to that boards were perceived as "guilty" of practices considered as certain, and that were derived from external references systems. With new boards, power emanates from fluidity: while that crystallized in new people, is filtered by the group, which controls the decisions through meetings where more relevant issues are deliberated. But the tactics continue. And so, open daily new episodes for some future.