ATTITUDES TOWARD BANK PRODUCTS: THE EMPLOYEE'S PERSPECTIVE

Detalhes bibliográficos
Autor(a) principal: Nepomuceno, Marcelo Vinhal
Data de Publicação: 2009
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/200
Resumo: This research verifies the relation between attitudes toward bank products and social demographics variables. The products studied were: car insurance; life insurance; home insurance; retiring plan; capitalization heading; real state trust. The attitudes are considered as an evaluative process of objects, which generates a positive or negative evaluation, involving three components (affective, cognitive and conative), being a link between two concepts. The data was collected with employees of a large Brazilian bank who sell these products and are located in its point of sale. The research counted with 975 valid questionnaires with answers from almost all states. The measurement developed for this research has demonstrated high reliability after the factor analyses. To test the hypotheses Stepwise Regression were made which indicated that age, income and mainly gender are relevant variables for the attitude toward the products. Finally, the research contributions and limitations are presented.
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spelling ATTITUDES TOWARD BANK PRODUCTS: THE EMPLOYEE'S PERSPECTIVEAtitudes ante produtos bancários: a visão dos funcionáriosThis research verifies the relation between attitudes toward bank products and social demographics variables. The products studied were: car insurance; life insurance; home insurance; retiring plan; capitalization heading; real state trust. The attitudes are considered as an evaluative process of objects, which generates a positive or negative evaluation, involving three components (affective, cognitive and conative), being a link between two concepts. The data was collected with employees of a large Brazilian bank who sell these products and are located in its point of sale. The research counted with 975 valid questionnaires with answers from almost all states. The measurement developed for this research has demonstrated high reliability after the factor analyses. To test the hypotheses Stepwise Regression were made which indicated that age, income and mainly gender are relevant variables for the attitude toward the products. Finally, the research contributions and limitations are presented.Esta pesquisa verifica a relação entre atitudes ante produtos bancários e variáveis sociodemográficas. Os produtos estudados foram: seguro de automóvel, seguro de vida, seguro residencial, previdência complementar, título de capitalização e consórcio imobiliário. As atitudes são consideradas um processo avaliativo de objetos, que gera uma avaliação positiva ou negativa, envolvendo três componentes (afetivo, cognitivo e conativo), sendo uma ligação entre dois conceitos. Os dados foram coletados juntamente aos funcionários de um grande banco nacional que vendem esses produtos e que se encontram nos pontos-de-venda. A pesquisa contou com 975 questionários válidos com respostas de quase todos os Estados. A escala desenvolvida para a pesquisa demonstrou confiabilidade após as análises fatoriais. Para testar as hipóteses, foram realizadas Regressões Stepwise que indicaram que idade, renda e principalmente gênero são variáveis relevantes para a atitude ante os produtos. Por fim, as contribuições e limitações da pesquisa são apresentadas.Editora Mackenzie2009-01-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/200Revista de Administração Mackenzie; Vol. 9 No. 7 (2008)Revista de Administração Mackenzie; Vol. 9 Núm. 7 (2008)Revista de Administração Mackenzie (Mackenzie Management Review); v. 9 n. 7 (2008)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/200/200https://editorarevistas.mackenzie.br/index.php/RAM/article/view/200/1689https://editorarevistas.mackenzie.br/index.php/RAM/article/view/200/1690Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessNepomuceno, Marcelo Vinhal2012-03-13T15:14:01Zoai:ojs.editorarevistas.mackenzie.br:article/200Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:32.443786RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv ATTITUDES TOWARD BANK PRODUCTS: THE EMPLOYEE'S PERSPECTIVE
Atitudes ante produtos bancários: a visão dos funcionários
title ATTITUDES TOWARD BANK PRODUCTS: THE EMPLOYEE'S PERSPECTIVE
spellingShingle ATTITUDES TOWARD BANK PRODUCTS: THE EMPLOYEE'S PERSPECTIVE
Nepomuceno, Marcelo Vinhal
title_short ATTITUDES TOWARD BANK PRODUCTS: THE EMPLOYEE'S PERSPECTIVE
title_full ATTITUDES TOWARD BANK PRODUCTS: THE EMPLOYEE'S PERSPECTIVE
title_fullStr ATTITUDES TOWARD BANK PRODUCTS: THE EMPLOYEE'S PERSPECTIVE
title_full_unstemmed ATTITUDES TOWARD BANK PRODUCTS: THE EMPLOYEE'S PERSPECTIVE
title_sort ATTITUDES TOWARD BANK PRODUCTS: THE EMPLOYEE'S PERSPECTIVE
author Nepomuceno, Marcelo Vinhal
author_facet Nepomuceno, Marcelo Vinhal
author_role author
dc.contributor.author.fl_str_mv Nepomuceno, Marcelo Vinhal
description This research verifies the relation between attitudes toward bank products and social demographics variables. The products studied were: car insurance; life insurance; home insurance; retiring plan; capitalization heading; real state trust. The attitudes are considered as an evaluative process of objects, which generates a positive or negative evaluation, involving three components (affective, cognitive and conative), being a link between two concepts. The data was collected with employees of a large Brazilian bank who sell these products and are located in its point of sale. The research counted with 975 valid questionnaires with answers from almost all states. The measurement developed for this research has demonstrated high reliability after the factor analyses. To test the hypotheses Stepwise Regression were made which indicated that age, income and mainly gender are relevant variables for the attitude toward the products. Finally, the research contributions and limitations are presented.
publishDate 2009
dc.date.none.fl_str_mv 2009-01-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/200
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/200
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/200/200
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/200/1689
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/200/1690
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 9 No. 7 (2008)
Revista de Administração Mackenzie; Vol. 9 Núm. 7 (2008)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 9 n. 7 (2008)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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