MEMÓRIA TELEVISIVA COMO PRODUTO CULTURAL: um estudo de caso das telenovelas no Canal Viva

Detalhes bibliográficos
Autor(a) principal: Fernandes, Julio Cesar
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional da Metodista
Texto Completo: http://tede.metodista.br/jspui/handle/tede/677
Resumo: This research is aimed at studying the television memory, recovered and built by a pay-TV channel, Canal Viva, and the telenovelas from TV Globo displayed by the channel concerned, in order to verify its characteristics as a cultural product and its place in the plot of mediation and social interactions. In order to do so, the following theoretical bases are established, relating them to the concept of memory: culture, identity, imagination, history of TV and the Brazilian telenovelas, television reception (with a focus on mediation) and nostalgia. For this purpose, the methodology, as built-up, is divided into two steps: first, a bibliographic research and then a case study, on which techniques of documentary analysis are applied, guided interviews with representatives from the channel and, finally, a focus group with assiduous viewers of the Canal Viva telenovelas. The goal of this research is to contribute to studies on communication related to television memory, thus affirming its importance in social interactions.
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spelling MEMÓRIA TELEVISIVA COMO PRODUTO CULTURAL: um estudo de caso das telenovelas no Canal VivaThe telvision memory as a cultural product: a case study of the telenovelas of the channel cana vivaMemoryHistory of TVCultureTelenovelaIdentityMemoryHistory of TVCultureTelenovelaIdentityCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOThis research is aimed at studying the television memory, recovered and built by a pay-TV channel, Canal Viva, and the telenovelas from TV Globo displayed by the channel concerned, in order to verify its characteristics as a cultural product and its place in the plot of mediation and social interactions. In order to do so, the following theoretical bases are established, relating them to the concept of memory: culture, identity, imagination, history of TV and the Brazilian telenovelas, television reception (with a focus on mediation) and nostalgia. For this purpose, the methodology, as built-up, is divided into two steps: first, a bibliographic research and then a case study, on which techniques of documentary analysis are applied, guided interviews with representatives from the channel and, finally, a focus group with assiduous viewers of the Canal Viva telenovelas. The goal of this research is to contribute to studies on communication related to television memory, thus affirming its importance in social interactions.This research is aimed at studying the television memory, recovered and built by a pay-TV channel, Canal Viva, and the telenovelas from TV Globo displayed by the channel concerned, in order to verify its characteristics as a cultural product and its place in the plot of mediation and social interactions. In order to do so, the following theoretical bases are established, relating them to the concept of memory: culture, identity, imagination, history of TV and the Brazilian telenovelas, television reception (with a focus on mediation) and nostalgia. For this purpose, the methodology, as built-up, is divided into two steps: first, a bibliographic research and then a case study, on which techniques of documentary analysis are applied, guided interviews with representatives from the channel and, finally, a focus group with assiduous viewers of the Canal Viva telenovelas. The goal of this research is to contribute to studies on communication related to television memory, thus affirming its importance in social interactions.Coordenação de Aperfeiçoamento de Pessoal de Nível SuperiorUniversidade Metodista de São PauloProcesso ComunicacionaisBRUMESPPÓS GRADUAÇÃO EM COMUNICAÇÃOCunha, Magali do NascimentoCPF:51654122156http://lattes.cnpq.br/1968477845967720Barros, Laan Mendes deCPF:25656556522Bucci, EugenioCPF:23695842318Fernandes, Julio Cesar2016-08-03T12:29:53Z2014-02-132013-12-02info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://tede.metodista.br/jspui/handle/tede/677porinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da Metodistainstname:Universidade Metodista de São Paulo (METODISTA)instacron:METODISTA2016-08-03T18:04:59Zoai:tahbit.umesp.edu.dti:tede/677Repositório InstitucionalPRIhttp://tede.metodista.br/oai/requestbiblioteca@metodista.bropendoar:2016-08-03T18:04:59Repositório Institucional da Metodista - Universidade Metodista de São Paulo (METODISTA)false
dc.title.none.fl_str_mv MEMÓRIA TELEVISIVA COMO PRODUTO CULTURAL: um estudo de caso das telenovelas no Canal Viva
The telvision memory as a cultural product: a case study of the telenovelas of the channel cana viva
title MEMÓRIA TELEVISIVA COMO PRODUTO CULTURAL: um estudo de caso das telenovelas no Canal Viva
spellingShingle MEMÓRIA TELEVISIVA COMO PRODUTO CULTURAL: um estudo de caso das telenovelas no Canal Viva
Fernandes, Julio Cesar
Memory
History of TV
Culture
Telenovela
Identity
Memory
History of TV
Culture
Telenovela
Identity
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short MEMÓRIA TELEVISIVA COMO PRODUTO CULTURAL: um estudo de caso das telenovelas no Canal Viva
title_full MEMÓRIA TELEVISIVA COMO PRODUTO CULTURAL: um estudo de caso das telenovelas no Canal Viva
title_fullStr MEMÓRIA TELEVISIVA COMO PRODUTO CULTURAL: um estudo de caso das telenovelas no Canal Viva
title_full_unstemmed MEMÓRIA TELEVISIVA COMO PRODUTO CULTURAL: um estudo de caso das telenovelas no Canal Viva
title_sort MEMÓRIA TELEVISIVA COMO PRODUTO CULTURAL: um estudo de caso das telenovelas no Canal Viva
author Fernandes, Julio Cesar
author_facet Fernandes, Julio Cesar
author_role author
dc.contributor.none.fl_str_mv Cunha, Magali do Nascimento
CPF:51654122156
http://lattes.cnpq.br/1968477845967720
Barros, Laan Mendes de
CPF:25656556522
Bucci, Eugenio
CPF:23695842318
dc.contributor.author.fl_str_mv Fernandes, Julio Cesar
dc.subject.por.fl_str_mv Memory
History of TV
Culture
Telenovela
Identity
Memory
History of TV
Culture
Telenovela
Identity
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
topic Memory
History of TV
Culture
Telenovela
Identity
Memory
History of TV
Culture
Telenovela
Identity
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
description This research is aimed at studying the television memory, recovered and built by a pay-TV channel, Canal Viva, and the telenovelas from TV Globo displayed by the channel concerned, in order to verify its characteristics as a cultural product and its place in the plot of mediation and social interactions. In order to do so, the following theoretical bases are established, relating them to the concept of memory: culture, identity, imagination, history of TV and the Brazilian telenovelas, television reception (with a focus on mediation) and nostalgia. For this purpose, the methodology, as built-up, is divided into two steps: first, a bibliographic research and then a case study, on which techniques of documentary analysis are applied, guided interviews with representatives from the channel and, finally, a focus group with assiduous viewers of the Canal Viva telenovelas. The goal of this research is to contribute to studies on communication related to television memory, thus affirming its importance in social interactions.
publishDate 2013
dc.date.none.fl_str_mv 2013-12-02
2014-02-13
2016-08-03T12:29:53Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://tede.metodista.br/jspui/handle/tede/677
url http://tede.metodista.br/jspui/handle/tede/677
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Metodista de São Paulo
Processo Comunicacionais
BR
UMESP
PÓS GRADUAÇÃO EM COMUNICAÇÃO
publisher.none.fl_str_mv Universidade Metodista de São Paulo
Processo Comunicacionais
BR
UMESP
PÓS GRADUAÇÃO EM COMUNICAÇÃO
dc.source.none.fl_str_mv reponame:Repositório Institucional da Metodista
instname:Universidade Metodista de São Paulo (METODISTA)
instacron:METODISTA
instname_str Universidade Metodista de São Paulo (METODISTA)
instacron_str METODISTA
institution METODISTA
reponame_str Repositório Institucional da Metodista
collection Repositório Institucional da Metodista
repository.name.fl_str_mv Repositório Institucional da Metodista - Universidade Metodista de São Paulo (METODISTA)
repository.mail.fl_str_mv biblioteca@metodista.br
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