A REVISTA, O DESIGN GRÁFICO E A TIPOGRAFIA DIGITAL: um estudo de caso sobre as capas de Elle
Autor(a) principal: | |
---|---|
Data de Publicação: | 2017 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da METODISTA |
Texto Completo: | http://tede.metodista.br/jspui/handle/tede/1764 |
Resumo: | The growing technology evolution in society - along with the demands boosted by desires and needs expressed by receivers of messages - requires analyses about what is happening in communicational processes, since the reading audience is demonstrating more attention to visual messages not only concerning their quality, but also to what they are presented (images increasingly replacing texts). Here, we find our moment, the contemporariness of our study, the interaction between communication, graphic design, technology, digital environment and magazines – specifically the covers of the Elle Brasil magazine, with the changes we have observed in visual communication components, such as, in our case, in the typography. Our goal was to explore the environment of digital typography, analyzing its presence in the covers of Elle Brasil, and find criteria that offered conditions to help controlling the typographic presence in digital platforms. As methodology, we conducted a qualitative exploratory and descriptive research, like a case study, using the analysis of content on the method of presentation of digital typography in the covers of Elle Brasil available in different devices, selecting categories that allowed an observation of the relation between the display features and the design where the typography is present. Additionally, an extensive bibliography research and a semi-structured interview with an expert were conducted to deepen the topic addressed in this thesis. Based on analyses and indications, our main argument is that it is possible to established criteria to check the quality control for the typography presence in the digital environment, considering the characteristics of the platforms and the identity of the media outlet, so that the same typography used offline or offline does not lose readability and legibility. Even if the transition to digital devices leads the typography to conflicts, the presence of usability in the devices corrects the discomfort and makes it satisfactory. |
id |
METO_a3615de203e097f8afb003cf0b7b5b91 |
---|---|
oai_identifier_str |
oai:tahbit.umesp.edu.dti:tede/1764 |
network_acronym_str |
METO |
network_name_str |
Biblioteca Digital de Teses e Dissertações da METODISTA |
repository_id_str |
|
spelling |
Santos , Marli dosTemer, Ana CarolinaGoncalves , Elisabeth M.Oliveira, Roberto Joaquim deAssis, Francisco de,DUARTE, AUDREY MARQUES2018-07-17T14:02:53Z2017-08-24DUARTE, AUDREY MARQUES. A REVISTA, O DESIGN GRÁFICO E A TIPOGRAFIA DIGITAL: um estudo de caso sobre as capas de Elle. 2017. 348 folhas. Tese( Comunicacao Social) - Universidade Metodista de Sao Paulo, Sao Bernardo do Campo.2018.http://tede.metodista.br/jspui/handle/tede/1764The growing technology evolution in society - along with the demands boosted by desires and needs expressed by receivers of messages - requires analyses about what is happening in communicational processes, since the reading audience is demonstrating more attention to visual messages not only concerning their quality, but also to what they are presented (images increasingly replacing texts). Here, we find our moment, the contemporariness of our study, the interaction between communication, graphic design, technology, digital environment and magazines – specifically the covers of the Elle Brasil magazine, with the changes we have observed in visual communication components, such as, in our case, in the typography. Our goal was to explore the environment of digital typography, analyzing its presence in the covers of Elle Brasil, and find criteria that offered conditions to help controlling the typographic presence in digital platforms. As methodology, we conducted a qualitative exploratory and descriptive research, like a case study, using the analysis of content on the method of presentation of digital typography in the covers of Elle Brasil available in different devices, selecting categories that allowed an observation of the relation between the display features and the design where the typography is present. Additionally, an extensive bibliography research and a semi-structured interview with an expert were conducted to deepen the topic addressed in this thesis. Based on analyses and indications, our main argument is that it is possible to established criteria to check the quality control for the typography presence in the digital environment, considering the characteristics of the platforms and the identity of the media outlet, so that the same typography used offline or offline does not lose readability and legibility. Even if the transition to digital devices leads the typography to conflicts, the presence of usability in the devices corrects the discomfort and makes it satisfactory.A crescente evolução tecnológica na sociedade - juntamente com as demandas impulsionadas pelos desejos e necessidades presentes nos receptores das mensagens - requer análises sobre que está ocorrendo nos processos comunicacionais já que o público leitor demonstra estar mais atento às mensagens visuais não somente no que diz respeito à qualidade, mas também à forma de apresentação das mesmas (imagens substituindo cada vez mais os textos). Aqui, encontramos o nosso momento, a contemporaneidade de nosso estudo, a interação entre comunicação, design gráfico, tecnologia, ambiente digital e revistas - especificamente as capas da revista Elle Brasil, com as mudanças que observamos em componentes da comunicação visual, como em nosso caso, na tipografia. Nosso objetivo foi explorar o ambiente da tipografia digital, analisando a sua presença nas capas da Elle Brasil e encontrar critérios que viessem a oferecer condições de auxiliar o controle da qualidade da presença tipográfica nas plataformas digitais. Como metodologia, fizemos uma pesquisa qualitativa de cunho exploratório e descritivo, do tipo estudo de caso, que utilizou a análise de conteúdo da forma de apresentação da tipografia digital nas capas de Elle Brasil em diversos dispositivos, elegendo categorias que possibilitaram observar a relação entre as características das telas e o design onde está presente a tipografia. Além disso, foi realizada ampla pesquisa bibliográfica e entrevista semiestruturada com especialista para aprofundamento do tema abordado nesta tese. Com base nas análises e apontamentos, temos como principal que é possível estabelecer critérios para averiguar o controle da qualidade da presença tipográfica em ambiente digital, tendo em vista as características das plataformas e a identidade do veículo de comunicação, de forma que a mesma tipografia usada off ou offline não perca legibilidade e leiturabilidade. Ainda que a transição aos dispositivos digitais leve a tipografia a ter conflitos, a presença da usabilidade nos equipamentos corrige o desconforto e torna-a satisfatória.Submitted by Noeme Timbo (noeme.timbo@metodista.br) on 2018-07-17T14:02:53Z No. of bitstreams: 2 AUDREY1 a 200 AUDREYMDUARTE1.pdf: 3239335 bytes, checksum: b5cfc15294b9a5dd71d8d908410ca6eb (MD5) AUDREY 201 a 367 AUDREYMDUARTE1-2.pdf: 2404088 bytes, checksum: 3d4ff7b954ac06ec606d1f8658cbe67a (MD5)Made available in DSpace on 2018-07-17T14:02:53Z (GMT). No. of bitstreams: 2 AUDREY1 a 200 AUDREYMDUARTE1.pdf: 3239335 bytes, checksum: b5cfc15294b9a5dd71d8d908410ca6eb (MD5) AUDREY 201 a 367 AUDREYMDUARTE1-2.pdf: 2404088 bytes, checksum: 3d4ff7b954ac06ec606d1f8658cbe67a (MD5) Previous issue date: 2017-08-24application/pdfporUniversidade Metodista de Sao PauloComunicacao SocialIMSBrasilComunicacao Social:Programa de Pos Graduacao em Comunicacao SocialComunicação Visual; Design Gráfico; Tipografia Digital; Revista; Elle BrasilVisual Communication; Graphic Design; Digital Typography; Magazine; Elle BrasilCIENCIAS SOCIAIS APLICADAS::COMUNICACAOA REVISTA, O DESIGN GRÁFICO E A TIPOGRAFIA DIGITAL: um estudo de caso sobre as capas de ElleTHE MAGAZINE, THE GRAPHIC DESIGN AND THE DIGITAL TYPOGRAPHY: a case study on the Elle's Coverinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis4333470630449360357500500600-7662988059372876986-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da METODISTAinstname:Universidade Metodista de São Paulo (METODISTA)instacron:METODISTAORIGINALAUDREY1 a 200 AUDREYMDUARTE1.pdfAUDREY1 a 200 AUDREYMDUARTE1.pdfapplication/pdf3239335http://tede.metodista.br/jspui/bitstream/tede/1764/2/AUDREY1+a+200+AUDREYMDUARTE1.pdfb5cfc15294b9a5dd71d8d908410ca6ebMD52AUDREY 201 a 367 AUDREYMDUARTE1-2.pdfAUDREY 201 a 367 AUDREYMDUARTE1-2.pdfapplication/pdf2404088http://tede.metodista.br/jspui/bitstream/tede/1764/3/AUDREY+201+a+367+AUDREYMDUARTE1-2.pdf3d4ff7b954ac06ec606d1f8658cbe67aMD53LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://tede.metodista.br/jspui/bitstream/tede/1764/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/17642018-07-17 11:02:53.959oai:tahbit.umesp.edu.dti: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Biblioteca Digital de Teses e Dissertaçõeshttp://tede.metodista.br/jspui/http://tede.metodista.br/oai/requestbiblioteca@metodista.br||erick.roberto@metodista.bropendoar:2018-07-17T14:02:53Biblioteca Digital de Teses e Dissertações da METODISTA - Universidade Metodista de São Paulo (METODISTA)false |
dc.title.por.fl_str_mv |
A REVISTA, O DESIGN GRÁFICO E A TIPOGRAFIA DIGITAL: um estudo de caso sobre as capas de Elle |
dc.title.alternative.eng.fl_str_mv |
THE MAGAZINE, THE GRAPHIC DESIGN AND THE DIGITAL TYPOGRAPHY: a case study on the Elle's Cover |
title |
A REVISTA, O DESIGN GRÁFICO E A TIPOGRAFIA DIGITAL: um estudo de caso sobre as capas de Elle |
spellingShingle |
A REVISTA, O DESIGN GRÁFICO E A TIPOGRAFIA DIGITAL: um estudo de caso sobre as capas de Elle DUARTE, AUDREY MARQUES Comunicação Visual; Design Gráfico; Tipografia Digital; Revista; Elle Brasil Visual Communication; Graphic Design; Digital Typography; Magazine; Elle Brasil CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
A REVISTA, O DESIGN GRÁFICO E A TIPOGRAFIA DIGITAL: um estudo de caso sobre as capas de Elle |
title_full |
A REVISTA, O DESIGN GRÁFICO E A TIPOGRAFIA DIGITAL: um estudo de caso sobre as capas de Elle |
title_fullStr |
A REVISTA, O DESIGN GRÁFICO E A TIPOGRAFIA DIGITAL: um estudo de caso sobre as capas de Elle |
title_full_unstemmed |
A REVISTA, O DESIGN GRÁFICO E A TIPOGRAFIA DIGITAL: um estudo de caso sobre as capas de Elle |
title_sort |
A REVISTA, O DESIGN GRÁFICO E A TIPOGRAFIA DIGITAL: um estudo de caso sobre as capas de Elle |
author |
DUARTE, AUDREY MARQUES |
author_facet |
DUARTE, AUDREY MARQUES |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Santos , Marli dos |
dc.contributor.referee1.fl_str_mv |
Temer, Ana Carolina |
dc.contributor.referee2.fl_str_mv |
Goncalves , Elisabeth M. |
dc.contributor.referee3.fl_str_mv |
Oliveira, Roberto Joaquim de |
dc.contributor.referee4.fl_str_mv |
Assis, Francisco de, |
dc.contributor.author.fl_str_mv |
DUARTE, AUDREY MARQUES |
contributor_str_mv |
Santos , Marli dos Temer, Ana Carolina Goncalves , Elisabeth M. Oliveira, Roberto Joaquim de Assis, Francisco de, |
dc.subject.por.fl_str_mv |
Comunicação Visual; Design Gráfico; Tipografia Digital; Revista; Elle Brasil |
topic |
Comunicação Visual; Design Gráfico; Tipografia Digital; Revista; Elle Brasil Visual Communication; Graphic Design; Digital Typography; Magazine; Elle Brasil CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Visual Communication; Graphic Design; Digital Typography; Magazine; Elle Brasil |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
The growing technology evolution in society - along with the demands boosted by desires and needs expressed by receivers of messages - requires analyses about what is happening in communicational processes, since the reading audience is demonstrating more attention to visual messages not only concerning their quality, but also to what they are presented (images increasingly replacing texts). Here, we find our moment, the contemporariness of our study, the interaction between communication, graphic design, technology, digital environment and magazines – specifically the covers of the Elle Brasil magazine, with the changes we have observed in visual communication components, such as, in our case, in the typography. Our goal was to explore the environment of digital typography, analyzing its presence in the covers of Elle Brasil, and find criteria that offered conditions to help controlling the typographic presence in digital platforms. As methodology, we conducted a qualitative exploratory and descriptive research, like a case study, using the analysis of content on the method of presentation of digital typography in the covers of Elle Brasil available in different devices, selecting categories that allowed an observation of the relation between the display features and the design where the typography is present. Additionally, an extensive bibliography research and a semi-structured interview with an expert were conducted to deepen the topic addressed in this thesis. Based on analyses and indications, our main argument is that it is possible to established criteria to check the quality control for the typography presence in the digital environment, considering the characteristics of the platforms and the identity of the media outlet, so that the same typography used offline or offline does not lose readability and legibility. Even if the transition to digital devices leads the typography to conflicts, the presence of usability in the devices corrects the discomfort and makes it satisfactory. |
publishDate |
2017 |
dc.date.issued.fl_str_mv |
2017-08-24 |
dc.date.accessioned.fl_str_mv |
2018-07-17T14:02:53Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
DUARTE, AUDREY MARQUES. A REVISTA, O DESIGN GRÁFICO E A TIPOGRAFIA DIGITAL: um estudo de caso sobre as capas de Elle. 2017. 348 folhas. Tese( Comunicacao Social) - Universidade Metodista de Sao Paulo, Sao Bernardo do Campo.2018. |
dc.identifier.uri.fl_str_mv |
http://tede.metodista.br/jspui/handle/tede/1764 |
identifier_str_mv |
DUARTE, AUDREY MARQUES. A REVISTA, O DESIGN GRÁFICO E A TIPOGRAFIA DIGITAL: um estudo de caso sobre as capas de Elle. 2017. 348 folhas. Tese( Comunicacao Social) - Universidade Metodista de Sao Paulo, Sao Bernardo do Campo.2018. |
url |
http://tede.metodista.br/jspui/handle/tede/1764 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.program.fl_str_mv |
4333470630449360357 |
dc.relation.confidence.fl_str_mv |
500 500 600 |
dc.relation.department.fl_str_mv |
-7662988059372876986 |
dc.relation.cnpq.fl_str_mv |
-4056021055502874573 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Metodista de Sao Paulo |
dc.publisher.program.fl_str_mv |
Comunicacao Social |
dc.publisher.initials.fl_str_mv |
IMS |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Comunicacao Social:Programa de Pos Graduacao em Comunicacao Social |
publisher.none.fl_str_mv |
Universidade Metodista de Sao Paulo |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações da METODISTA instname:Universidade Metodista de São Paulo (METODISTA) instacron:METODISTA |
instname_str |
Universidade Metodista de São Paulo (METODISTA) |
instacron_str |
METODISTA |
institution |
METODISTA |
reponame_str |
Biblioteca Digital de Teses e Dissertações da METODISTA |
collection |
Biblioteca Digital de Teses e Dissertações da METODISTA |
bitstream.url.fl_str_mv |
http://tede.metodista.br/jspui/bitstream/tede/1764/2/AUDREY1+a+200+AUDREYMDUARTE1.pdf http://tede.metodista.br/jspui/bitstream/tede/1764/3/AUDREY+201+a+367+AUDREYMDUARTE1-2.pdf http://tede.metodista.br/jspui/bitstream/tede/1764/1/license.txt |
bitstream.checksum.fl_str_mv |
b5cfc15294b9a5dd71d8d908410ca6eb 3d4ff7b954ac06ec606d1f8658cbe67a bd3efa91386c1718a7f26a329fdcb468 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações da METODISTA - Universidade Metodista de São Paulo (METODISTA) |
repository.mail.fl_str_mv |
biblioteca@metodista.br||erick.roberto@metodista.br |
_version_ |
1791079565501661184 |