O compliance no Brasil: a empresa entre a ética e o lucro
Autor(a) principal: | |
---|---|
Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/handle/tede/1646 |
Resumo: | Globalization brought with it positive and negative effects and, among the negative effects, it was possible to observe the companies' search for profit at any cost, even if, for that, there was violation of labor rights, environmental impacts, discrimination, unfair competition, misleading advertising , etc. However, in recent years, a paradigm shift has begun to emerge, both from consumers and stakeholders, who are increasingly looking for ethical, transparent and accountable products and companies.This paradigm shift forced companies to change their profile and reinvent themselves, otherwise it would lose its reputation, a very important factor for business sustainability. It is irrefutable that companies seek the profit necessary for their maintenance, however, this can no longer be the main factor, that is, companies should also observe ethical standards, transparency, social responsibility in order to comply with praise The corporate social function. Thus, the problem that the research faces is whether compliance would be the appropriate tool for the company to fulfill its social function without losing the much needed profit for its maintenance. So, in order to respond to the present questioning, the research, through the hypothetical-deductive method, seeks to address the emergence of the company, as well as the forms of companies accepted by Brazilian law. Subsequently, it seeks to analyze ethics, transparency, social responsibility as forms of corporate sustainability, and, finally, to enter the subject of compliance, object of this work. In response to the problem, it is understood that compliance will allow the company to trace a successful trajectory with ethics and transparency. |
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Sanches, Samyra Haydêe Dal Farra NaspoliniSanches, Samyra Haydee Dal Farra NaspoliniBenacchio, MarceloMoro, Maitê Cecília Fabbrihttp://lattes.cnpq.br/7334724226683672Bragato, Adelita Aparecida Podadera Bechelani2017-06-05T19:55:24Z2017-02-23Bragato, Adelita Aparecida Podadera Bechelani. O compliance no Brasil: a empresa entre a ética e o lucro. 2017. 134 f. Dissertação( Mestrado em Direito) - Universidade Nove de Julho, São Paulo.http://bibliotecatede.uninove.br/handle/tede/1646Globalization brought with it positive and negative effects and, among the negative effects, it was possible to observe the companies' search for profit at any cost, even if, for that, there was violation of labor rights, environmental impacts, discrimination, unfair competition, misleading advertising , etc. However, in recent years, a paradigm shift has begun to emerge, both from consumers and stakeholders, who are increasingly looking for ethical, transparent and accountable products and companies.This paradigm shift forced companies to change their profile and reinvent themselves, otherwise it would lose its reputation, a very important factor for business sustainability. It is irrefutable that companies seek the profit necessary for their maintenance, however, this can no longer be the main factor, that is, companies should also observe ethical standards, transparency, social responsibility in order to comply with praise The corporate social function. Thus, the problem that the research faces is whether compliance would be the appropriate tool for the company to fulfill its social function without losing the much needed profit for its maintenance. So, in order to respond to the present questioning, the research, through the hypothetical-deductive method, seeks to address the emergence of the company, as well as the forms of companies accepted by Brazilian law. Subsequently, it seeks to analyze ethics, transparency, social responsibility as forms of corporate sustainability, and, finally, to enter the subject of compliance, object of this work. In response to the problem, it is understood that compliance will allow the company to trace a successful trajectory with ethics and transparency.A globalização trouxe consigo efeitos positivos e negativos e dentre os efeitos negativos, pôde ser observado a busca das empresas pelo lucro a qualquer custo, ainda que, para isso, houvesse violação de direitos trabalhistas, impactos ambientais, discriminação, concorrência desleal, propaganda enganosa, etc. No entanto, nos últimos anos começou a surgir uma mudança de paradigma tanto por parte dos consumidores, quanto pelos stakeholders que, buscam cada vez mais produtos e empresas éticas, transparentes e responsáveis. Essa mudança de paradigma obrigou as empresas a mudarem seu perfil e se reinventar, caso contrário, perderia sua reputação, fator esse muito importante para a sustentabilidade empresarial. É irrefutável que as empresas buscam o lucro necessário à sua manutenção, no entanto, isso não pode mais ser o fator principal, ou seja, as empresas também deverão observar os padrões éticos, a transparência, a responsabilidade social, a fim de cumprir com louvor a função social empresarial. Dessa forma, a problemática que a pesquisa enfrenta é se o compliance seria a ferramenta adequada para a empresa cumprir sua função social sem deixar de auferir o lucro tão necessário à sua manutenção. Assim, com o intuito de responder ao presente questionamento, a pesquisa, por meio do método hipotético-dedutivo, busca abordar o surgimento da empresa, assim como as formas de empresas aceitas pelo Direito brasileiro. Posteriormente busca analisar a ética, a transparência, a responsabilidade social como formas de sustentabilidade empresarial para, finalmente adentrar ao tema compliance, objeto do presente trabalho. Em resposta à problemática, entende-se que o compliance permitirá à empresa traçar uma trajetória de sucesso com ética e transparência.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2017-06-05T19:55:24Z No. of bitstreams: 1 Adelita Aparecida Podadera Bechelani Bragato.pdf: 1625812 bytes, checksum: 95413ba53ca51266c229f67ad3d1ee8a (MD5)Made available in DSpace on 2017-06-05T19:55:24Z (GMT). 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dc.title.por.fl_str_mv |
O compliance no Brasil: a empresa entre a ética e o lucro |
dc.title.alternative.eng.fl_str_mv |
Compliance in Brazil: the company between ethics and profit |
title |
O compliance no Brasil: a empresa entre a ética e o lucro |
spellingShingle |
O compliance no Brasil: a empresa entre a ética e o lucro Bragato, Adelita Aparecida Podadera Bechelani etica sustentabilidade empresarial transparência compliance ethics corporate sustainability transparency compliance CIENCIAS SOCIAIS APLICADAS::DIREITO |
title_short |
O compliance no Brasil: a empresa entre a ética e o lucro |
title_full |
O compliance no Brasil: a empresa entre a ética e o lucro |
title_fullStr |
O compliance no Brasil: a empresa entre a ética e o lucro |
title_full_unstemmed |
O compliance no Brasil: a empresa entre a ética e o lucro |
title_sort |
O compliance no Brasil: a empresa entre a ética e o lucro |
author |
Bragato, Adelita Aparecida Podadera Bechelani |
author_facet |
Bragato, Adelita Aparecida Podadera Bechelani |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Sanches, Samyra Haydêe Dal Farra Naspolini |
dc.contributor.referee1.fl_str_mv |
Sanches, Samyra Haydee Dal Farra Naspolini |
dc.contributor.referee2.fl_str_mv |
Benacchio, Marcelo |
dc.contributor.referee3.fl_str_mv |
Moro, Maitê Cecília Fabbri |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/7334724226683672 |
dc.contributor.author.fl_str_mv |
Bragato, Adelita Aparecida Podadera Bechelani |
contributor_str_mv |
Sanches, Samyra Haydêe Dal Farra Naspolini Sanches, Samyra Haydee Dal Farra Naspolini Benacchio, Marcelo Moro, Maitê Cecília Fabbri |
dc.subject.por.fl_str_mv |
etica sustentabilidade empresarial transparência compliance |
topic |
etica sustentabilidade empresarial transparência compliance ethics corporate sustainability transparency compliance CIENCIAS SOCIAIS APLICADAS::DIREITO |
dc.subject.eng.fl_str_mv |
ethics corporate sustainability transparency compliance |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::DIREITO |
description |
Globalization brought with it positive and negative effects and, among the negative effects, it was possible to observe the companies' search for profit at any cost, even if, for that, there was violation of labor rights, environmental impacts, discrimination, unfair competition, misleading advertising , etc. However, in recent years, a paradigm shift has begun to emerge, both from consumers and stakeholders, who are increasingly looking for ethical, transparent and accountable products and companies.This paradigm shift forced companies to change their profile and reinvent themselves, otherwise it would lose its reputation, a very important factor for business sustainability. It is irrefutable that companies seek the profit necessary for their maintenance, however, this can no longer be the main factor, that is, companies should also observe ethical standards, transparency, social responsibility in order to comply with praise The corporate social function. Thus, the problem that the research faces is whether compliance would be the appropriate tool for the company to fulfill its social function without losing the much needed profit for its maintenance. So, in order to respond to the present questioning, the research, through the hypothetical-deductive method, seeks to address the emergence of the company, as well as the forms of companies accepted by Brazilian law. Subsequently, it seeks to analyze ethics, transparency, social responsibility as forms of corporate sustainability, and, finally, to enter the subject of compliance, object of this work. In response to the problem, it is understood that compliance will allow the company to trace a successful trajectory with ethics and transparency. |
publishDate |
2017 |
dc.date.accessioned.fl_str_mv |
2017-06-05T19:55:24Z |
dc.date.issued.fl_str_mv |
2017-02-23 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Bragato, Adelita Aparecida Podadera Bechelani. O compliance no Brasil: a empresa entre a ética e o lucro. 2017. 134 f. Dissertação( Mestrado em Direito) - Universidade Nove de Julho, São Paulo. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/1646 |
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Bragato, Adelita Aparecida Podadera Bechelani. O compliance no Brasil: a empresa entre a ética e o lucro. 2017. 134 f. Dissertação( Mestrado em Direito) - Universidade Nove de Julho, São Paulo. |
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