A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/handle/tede/1463 |
Resumo: | Two experiments based on principles of Darwin??s Sexual Selection and assumptions of Evolutionary Psychology, evaluate the tendency to conspicuous display of men and women in romantic stimulus conditions. The first experiment, 2x2 between subjects, indicates that men and women tend to a larger conspicuous display by choosing more risky sports activities, under romantic motives of short-term than long-term. As part of this propensity for exhibitionism, the second experiment, 4x2 between subjects, indicates that men and women, stimulated by short-term romantic motives, show a preference for differentiation messages when promoting services, showing an increase of competitiveness in the search for a casual partner than for the search for a lasting relationship. This study contributes to the understanding of consumer behavior under emotional stimuli of the same positive valence, and it relationship with different choices motivated by interest in short and long term relationships. |
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Strehlau, Suzanehttp://lattes.cnpq.br/7001960538148118Oliveira, Brauliohttp://lattes.cnpq.br/7680850342532672Strehlau, Suzanehttp://lattes.cnpq.br/7001960538148118Brand??o, Marcelo Mollhttp://lattes.cnpq.br/1717178124800971http://lattes.cnpq.br/3969955798466284Vils, Leonardo2016-06-21T14:43:39Z2015-03-05Vils, Leonardo. A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco. 2015. 81 f. Disserta????o( Programa de P??s-Gradua????o em Administra????o) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/1463Two experiments based on principles of Darwin??s Sexual Selection and assumptions of Evolutionary Psychology, evaluate the tendency to conspicuous display of men and women in romantic stimulus conditions. The first experiment, 2x2 between subjects, indicates that men and women tend to a larger conspicuous display by choosing more risky sports activities, under romantic motives of short-term than long-term. As part of this propensity for exhibitionism, the second experiment, 4x2 between subjects, indicates that men and women, stimulated by short-term romantic motives, show a preference for differentiation messages when promoting services, showing an increase of competitiveness in the search for a casual partner than for the search for a lasting relationship. This study contributes to the understanding of consumer behavior under emotional stimuli of the same positive valence, and it relationship with different choices motivated by interest in short and long term relationships.Dois experimentos baseados em princ??pios da Sele????o Sexual de Darwin e em pressupostos da Psicologia Evolucionista, avaliam a tend??ncia a exibi????o consp??cua de homens e mulheres sob est??mulo de condi????es rom??nticas. O primeiro experimento, 2x2 entre sujeitos, indica que homens e mulheres tendem a uma maior exibi????o por meio da escolha de atividades esportivas mais arriscadas, sob motiva????es rom??nticas de curto prazo do que de longo prazo. Como parte desta propens??o ao exibicionismo, o segundo experimento, 4x2 entre sujeitos, indica que homens e mulheres, estimulados por motiva????es rom??nticas de curto prazo, demonstram a prefer??ncia por mensagens de diferencia????o quando da promo????o de servi??os, evidenciando uma maior tend??ncia ?? competitividade na busca por um(a) parceiro(a) casual do que na busca por um relacionamento duradouro. Este estudo contribui para o entendimento do comportamento do consumidor, sob est??mulos emocionais de mesma val??ncia, positiva, em sua rela????o com escolhas distintas motivadas pelo interesse em relacionamentos de curto e de longo prazo.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-06-21T14:43:39Z No. of bitstreams: 1 LeonardoVils.pdf: 1317899 bytes, checksum: 72185e376a3439d97442d46618097bf6 (MD5)Made available in DSpace on 2016-06-21T14:43:39Z (GMT). No. of bitstreams: 1 LeonardoVils.pdf: 1317899 bytes, checksum: 72185e376a3439d97442d46618097bf6 (MD5) Previous issue date: 2015-03-05application/pdfporUniversidade Nove de JulhoPrograma de P??s-Gradua????o em Administra????oUNINOVEBrasilAdministra????ocomportamento do consumidorriscosele????o sexualpsicologia evolucionistadiferencia????oconformidadeconsumer behaviorrisksexual selectionevolutionary psychologydifferentiationconformityCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOA influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior riscoThe influence of short and long term romantic relationships in preference for greater risk servicesinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALLeonardoVils.pdfLeonardoVils.pdfapplication/pdf1317899http://localhost:8080/tede/bitstream/tede/1463/2/LeonardoVils.pdf72185e376a3439d97442d46618097bf6MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/1463/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/14632016-06-21 11:43:39.575oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2016-06-21T14:43:39Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco |
dc.title.alternative.eng.fl_str_mv |
The influence of short and long term romantic relationships in preference for greater risk services |
title |
A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco |
spellingShingle |
A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco Vils, Leonardo comportamento do consumidor risco sele????o sexual psicologia evolucionista diferencia????o conformidade consumer behavior risk sexual selection evolutionary psychology differentiation conformity CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco |
title_full |
A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco |
title_fullStr |
A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco |
title_full_unstemmed |
A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco |
title_sort |
A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco |
author |
Vils, Leonardo |
author_facet |
Vils, Leonardo |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Strehlau, Suzane |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/7001960538148118 |
dc.contributor.referee1.fl_str_mv |
Oliveira, Braulio |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/7680850342532672 |
dc.contributor.referee2.fl_str_mv |
Strehlau, Suzane |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/7001960538148118 |
dc.contributor.referee3.fl_str_mv |
Brand??o, Marcelo Moll |
dc.contributor.referee3Lattes.fl_str_mv |
http://lattes.cnpq.br/1717178124800971 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/3969955798466284 |
dc.contributor.author.fl_str_mv |
Vils, Leonardo |
contributor_str_mv |
Strehlau, Suzane Oliveira, Braulio Strehlau, Suzane Brand??o, Marcelo Moll |
dc.subject.por.fl_str_mv |
comportamento do consumidor risco sele????o sexual psicologia evolucionista diferencia????o conformidade |
topic |
comportamento do consumidor risco sele????o sexual psicologia evolucionista diferencia????o conformidade consumer behavior risk sexual selection evolutionary psychology differentiation conformity CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
consumer behavior risk sexual selection evolutionary psychology differentiation conformity |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
Two experiments based on principles of Darwin??s Sexual Selection and assumptions of Evolutionary Psychology, evaluate the tendency to conspicuous display of men and women in romantic stimulus conditions. The first experiment, 2x2 between subjects, indicates that men and women tend to a larger conspicuous display by choosing more risky sports activities, under romantic motives of short-term than long-term. As part of this propensity for exhibitionism, the second experiment, 4x2 between subjects, indicates that men and women, stimulated by short-term romantic motives, show a preference for differentiation messages when promoting services, showing an increase of competitiveness in the search for a casual partner than for the search for a lasting relationship. This study contributes to the understanding of consumer behavior under emotional stimuli of the same positive valence, and it relationship with different choices motivated by interest in short and long term relationships. |
publishDate |
2015 |
dc.date.issued.fl_str_mv |
2015-03-05 |
dc.date.accessioned.fl_str_mv |
2016-06-21T14:43:39Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Vils, Leonardo. A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco. 2015. 81 f. Disserta????o( Programa de P??s-Gradua????o em Administra????o) - Universidade Nove de Julho, S??o Paulo. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/1463 |
identifier_str_mv |
Vils, Leonardo. A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco. 2015. 81 f. Disserta????o( Programa de P??s-Gradua????o em Administra????o) - Universidade Nove de Julho, S??o Paulo. |
url |
http://bibliotecatede.uninove.br/handle/tede/1463 |
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por |
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por |
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8024035432632778221 |
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600 |
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openAccess |
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Universidade Nove de Julho |
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Programa de P??s-Gradua????o em Administra????o |
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UNINOVE |
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Brasil |
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Administra????o |
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Universidade Nove de Julho |
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