INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG)
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Economia & Gestão |
DOI: | 10.5752/P.1984-6606.2021v21n60p62-77 |
Texto Completo: | http://periodicos.pucminas.br/index.php/economiaegestao/article/view/26237 |
Resumo: | This article deals with innovations existing in special breweries in the metropolitan region of Belo Horizonte. With the advent of the production of special beers, we sought to understand the innovations generated by the sector and also what innovation strategies are used. To achieve the proposed objective, the study used qualitative-descriptive research with literature review, using a semi-structured script for interviews during visits to breweries and with content analysis for systematizing the data. After analyzing the data, it was noticed that incremental and radical innovations occur in breweries, which were classified into four types (product, process, position and paradigm). In addition, the evidence showed that in order to increase market share, specialty breweries make use of step-by-step and customer-oriented innovation strategies, but there is the use of the specialized innovation strategy in process only by those market-leading breweries that they have greater reach to financial resources, skilled labor and greater productive capacity. |
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Revista Economia & Gestão |
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INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG)ESTRATÉGIAS DE INOVAÇÃO EM CERVEJARIAS ESPECIAIS DA REGIÃO METROPOLITANA DE BELO HORIZONTE (MG)Craft BreweriesInnovation StrategiesInnovationCervejarias EspeciaisEstratégias de InovaçãoInovaçãoThis article deals with innovations existing in special breweries in the metropolitan region of Belo Horizonte. With the advent of the production of special beers, we sought to understand the innovations generated by the sector and also what innovation strategies are used. To achieve the proposed objective, the study used qualitative-descriptive research with literature review, using a semi-structured script for interviews during visits to breweries and with content analysis for systematizing the data. After analyzing the data, it was noticed that incremental and radical innovations occur in breweries, which were classified into four types (product, process, position and paradigm). In addition, the evidence showed that in order to increase market share, specialty breweries make use of step-by-step and customer-oriented innovation strategies, but there is the use of the specialized innovation strategy in process only by those market-leading breweries that they have greater reach to financial resources, skilled labor and greater productive capacity.Este artigo versa sobre inovações existentes nas cervejarias especiais da região metropolitana de Belo Horizonte. Com o advento da produção de cervejas especiais, buscou-se compreender as inovações geradas pelo setor e também quais estratégias de inovação são utilizadas. Para galgar o objetivo proposto, o estudo utilizou-se de pesquisa qualitativa-descritiva com revisão de literatura, emprego de roteiro semiestruturado para entrevistas nas visitas às cervejarias e com análise de conteúdo para sistematização dos dados. Após a análise de dados, percebeu-se que ocorrem nas cervejarias as inovações incrementais e radicais, que foram classificadas em quatro tipos (produto, processo, posição e paradigma). Além disso, as evidências apontaram que para buscar ampliar a fatia de mercado as cervejarias especiais lançam mão das estratégias de inovação passo a passo e orientada ao cliente, porém há o emprego da estratégia de inovação especializada em processo somente por aquelas cervejarias líderes de mercado que possuem maior alcance à recursos financeiros, mão-de-obra especializada e maior capacidade produtiva.Editora PUC Minas2022-02-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://periodicos.pucminas.br/index.php/economiaegestao/article/view/2623710.5752/P.1984-6606.2021v21n60p62-77Revista Economia & Gestão; v. 21 n. 60 (2021): E&G - SET/DEZ; 62-771984-66061678-8982reponame:Revista Economia & Gestãoinstname:Pontifícia Universidade Católica de Minas Gerais (PUC Minas)instacron:PUC_MINSporhttp://periodicos.pucminas.br/index.php/economiaegestao/article/view/26237/19389Copyright (c) 2021 Revista Economia & Gestãoinfo:eu-repo/semantics/openAccessCarvalho, João Francisco SarnoRapini, Márcia SiqueiraCarvalho, Giovani Brandão Mafra de2022-02-08T12:24:09Zoai:ojs.pkp.sfu.ca:article/26237Revistahttp://periodicos.pucminas.br/index.php/economiaegestao/ONGhttp://periodicos.pucminas.br/index.php/economiaegestao/oai||economiaegestao@pucminas.br|| marcrez@hotmail.com|| marcrez@hotmail.com1984-66061984-6606opendoar:2022-02-08T12:24:09Revista Economia & Gestão - Pontifícia Universidade Católica de Minas Gerais (PUC Minas)false |
dc.title.none.fl_str_mv |
INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG) ESTRATÉGIAS DE INOVAÇÃO EM CERVEJARIAS ESPECIAIS DA REGIÃO METROPOLITANA DE BELO HORIZONTE (MG) |
title |
INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG) |
spellingShingle |
INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG) INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG) Carvalho, João Francisco Sarno Craft Breweries Innovation Strategies Innovation Cervejarias Especiais Estratégias de Inovação Inovação Carvalho, João Francisco Sarno Craft Breweries Innovation Strategies Innovation Cervejarias Especiais Estratégias de Inovação Inovação |
title_short |
INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG) |
title_full |
INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG) |
title_fullStr |
INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG) INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG) |
title_full_unstemmed |
INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG) INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG) |
title_sort |
INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG) |
author |
Carvalho, João Francisco Sarno |
author_facet |
Carvalho, João Francisco Sarno Carvalho, João Francisco Sarno Rapini, Márcia Siqueira Carvalho, Giovani Brandão Mafra de Rapini, Márcia Siqueira Carvalho, Giovani Brandão Mafra de |
author_role |
author |
author2 |
Rapini, Márcia Siqueira Carvalho, Giovani Brandão Mafra de |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Carvalho, João Francisco Sarno Rapini, Márcia Siqueira Carvalho, Giovani Brandão Mafra de |
dc.subject.por.fl_str_mv |
Craft Breweries Innovation Strategies Innovation Cervejarias Especiais Estratégias de Inovação Inovação |
topic |
Craft Breweries Innovation Strategies Innovation Cervejarias Especiais Estratégias de Inovação Inovação |
description |
This article deals with innovations existing in special breweries in the metropolitan region of Belo Horizonte. With the advent of the production of special beers, we sought to understand the innovations generated by the sector and also what innovation strategies are used. To achieve the proposed objective, the study used qualitative-descriptive research with literature review, using a semi-structured script for interviews during visits to breweries and with content analysis for systematizing the data. After analyzing the data, it was noticed that incremental and radical innovations occur in breweries, which were classified into four types (product, process, position and paradigm). In addition, the evidence showed that in order to increase market share, specialty breweries make use of step-by-step and customer-oriented innovation strategies, but there is the use of the specialized innovation strategy in process only by those market-leading breweries that they have greater reach to financial resources, skilled labor and greater productive capacity. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-02-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://periodicos.pucminas.br/index.php/economiaegestao/article/view/26237 10.5752/P.1984-6606.2021v21n60p62-77 |
url |
http://periodicos.pucminas.br/index.php/economiaegestao/article/view/26237 |
identifier_str_mv |
10.5752/P.1984-6606.2021v21n60p62-77 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
http://periodicos.pucminas.br/index.php/economiaegestao/article/view/26237/19389 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Revista Economia & Gestão info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Revista Economia & Gestão |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Editora PUC Minas |
publisher.none.fl_str_mv |
Editora PUC Minas |
dc.source.none.fl_str_mv |
Revista Economia & Gestão; v. 21 n. 60 (2021): E&G - SET/DEZ; 62-77 1984-6606 1678-8982 reponame:Revista Economia & Gestão instname:Pontifícia Universidade Católica de Minas Gerais (PUC Minas) instacron:PUC_MINS |
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Pontifícia Universidade Católica de Minas Gerais (PUC Minas) |
instacron_str |
PUC_MINS |
institution |
PUC_MINS |
reponame_str |
Revista Economia & Gestão |
collection |
Revista Economia & Gestão |
repository.name.fl_str_mv |
Revista Economia & Gestão - Pontifícia Universidade Católica de Minas Gerais (PUC Minas) |
repository.mail.fl_str_mv |
||economiaegestao@pucminas.br|| marcrez@hotmail.com|| marcrez@hotmail.com |
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1822181330514870272 |
dc.identifier.doi.none.fl_str_mv |
10.5752/P.1984-6606.2021v21n60p62-77 |