INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG)

Detalhes bibliográficos
Autor(a) principal: Carvalho, João Francisco Sarno
Data de Publicação: 2022
Outros Autores: Rapini, Márcia Siqueira, Carvalho, Giovani Brandão Mafra de
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Economia & Gestão
DOI: 10.5752/P.1984-6606.2021v21n60p62-77
Texto Completo: http://periodicos.pucminas.br/index.php/economiaegestao/article/view/26237
Resumo: This article deals with innovations existing in special breweries in the metropolitan region of Belo Horizonte. With the advent of the production of special beers, we sought to understand the innovations generated by the sector and also what innovation strategies are used. To achieve the proposed objective, the study used qualitative-descriptive research with literature review, using a semi-structured script for interviews during visits to breweries and with content analysis for systematizing the data. After analyzing the data, it was noticed that incremental and radical innovations occur in breweries, which were classified into four types (product, process, position and paradigm). In addition, the evidence showed that in order to increase market share, specialty breweries make use of step-by-step and customer-oriented innovation strategies, but there is the use of the specialized innovation strategy in process only by those market-leading breweries that they have greater reach to financial resources, skilled labor and greater productive capacity.
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spelling INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG)ESTRATÉGIAS DE INOVAÇÃO EM CERVEJARIAS ESPECIAIS DA REGIÃO METROPOLITANA DE BELO HORIZONTE (MG)Craft BreweriesInnovation StrategiesInnovationCervejarias EspeciaisEstratégias de InovaçãoInovaçãoThis article deals with innovations existing in special breweries in the metropolitan region of Belo Horizonte. With the advent of the production of special beers, we sought to understand the innovations generated by the sector and also what innovation strategies are used. To achieve the proposed objective, the study used qualitative-descriptive research with literature review, using a semi-structured script for interviews during visits to breweries and with content analysis for systematizing the data. After analyzing the data, it was noticed that incremental and radical innovations occur in breweries, which were classified into four types (product, process, position and paradigm). In addition, the evidence showed that in order to increase market share, specialty breweries make use of step-by-step and customer-oriented innovation strategies, but there is the use of the specialized innovation strategy in process only by those market-leading breweries that they have greater reach to financial resources, skilled labor and greater productive capacity.Este artigo versa sobre inovações existentes nas cervejarias especiais da região metropolitana de Belo Horizonte. Com o advento da produção de cervejas especiais, buscou-se compreender as inovações geradas pelo setor e também quais estratégias de inovação são utilizadas. Para galgar o objetivo proposto, o estudo utilizou-se de pesquisa qualitativa-descritiva com revisão de literatura, emprego de roteiro semiestruturado para entrevistas nas visitas às cervejarias e com análise de conteúdo para sistematização dos dados. Após a análise de dados, percebeu-se que ocorrem nas cervejarias as inovações incrementais e radicais, que foram classificadas em quatro tipos (produto, processo, posição e paradigma). Além disso, as evidências apontaram que para buscar ampliar a fatia de mercado as cervejarias especiais lançam mão das estratégias de inovação passo a passo e orientada ao cliente, porém há o emprego da estratégia de inovação especializada em processo somente por aquelas cervejarias líderes de mercado que possuem maior alcance à recursos financeiros, mão-de-obra especializada e maior capacidade produtiva.Editora PUC Minas2022-02-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://periodicos.pucminas.br/index.php/economiaegestao/article/view/2623710.5752/P.1984-6606.2021v21n60p62-77Revista Economia & Gestão; v. 21 n. 60 (2021): E&G - SET/DEZ; 62-771984-66061678-8982reponame:Revista Economia & Gestãoinstname:Pontifícia Universidade Católica de Minas Gerais (PUC Minas)instacron:PUC_MINSporhttp://periodicos.pucminas.br/index.php/economiaegestao/article/view/26237/19389Copyright (c) 2021 Revista Economia & Gestãoinfo:eu-repo/semantics/openAccessCarvalho, João Francisco SarnoRapini, Márcia SiqueiraCarvalho, Giovani Brandão Mafra de2022-02-08T12:24:09Zoai:ojs.pkp.sfu.ca:article/26237Revistahttp://periodicos.pucminas.br/index.php/economiaegestao/ONGhttp://periodicos.pucminas.br/index.php/economiaegestao/oai||economiaegestao@pucminas.br|| marcrez@hotmail.com|| marcrez@hotmail.com1984-66061984-6606opendoar:2022-02-08T12:24:09Revista Economia & Gestão - Pontifícia Universidade Católica de Minas Gerais (PUC Minas)false
dc.title.none.fl_str_mv INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG)
ESTRATÉGIAS DE INOVAÇÃO EM CERVEJARIAS ESPECIAIS DA REGIÃO METROPOLITANA DE BELO HORIZONTE (MG)
title INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG)
spellingShingle INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG)
INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG)
Carvalho, João Francisco Sarno
Craft Breweries
Innovation Strategies
Innovation
Cervejarias Especiais
Estratégias de Inovação
Inovação
Carvalho, João Francisco Sarno
Craft Breweries
Innovation Strategies
Innovation
Cervejarias Especiais
Estratégias de Inovação
Inovação
title_short INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG)
title_full INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG)
title_fullStr INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG)
INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG)
title_full_unstemmed INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG)
INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG)
title_sort INNOVATION STRATEGIES IN SPECIAL BREWERS IN THE METROPOLITAN REGION OF BELO HORIZONTE (MG)
author Carvalho, João Francisco Sarno
author_facet Carvalho, João Francisco Sarno
Carvalho, João Francisco Sarno
Rapini, Márcia Siqueira
Carvalho, Giovani Brandão Mafra de
Rapini, Márcia Siqueira
Carvalho, Giovani Brandão Mafra de
author_role author
author2 Rapini, Márcia Siqueira
Carvalho, Giovani Brandão Mafra de
author2_role author
author
dc.contributor.author.fl_str_mv Carvalho, João Francisco Sarno
Rapini, Márcia Siqueira
Carvalho, Giovani Brandão Mafra de
dc.subject.por.fl_str_mv Craft Breweries
Innovation Strategies
Innovation
Cervejarias Especiais
Estratégias de Inovação
Inovação
topic Craft Breweries
Innovation Strategies
Innovation
Cervejarias Especiais
Estratégias de Inovação
Inovação
description This article deals with innovations existing in special breweries in the metropolitan region of Belo Horizonte. With the advent of the production of special beers, we sought to understand the innovations generated by the sector and also what innovation strategies are used. To achieve the proposed objective, the study used qualitative-descriptive research with literature review, using a semi-structured script for interviews during visits to breweries and with content analysis for systematizing the data. After analyzing the data, it was noticed that incremental and radical innovations occur in breweries, which were classified into four types (product, process, position and paradigm). In addition, the evidence showed that in order to increase market share, specialty breweries make use of step-by-step and customer-oriented innovation strategies, but there is the use of the specialized innovation strategy in process only by those market-leading breweries that they have greater reach to financial resources, skilled labor and greater productive capacity.
publishDate 2022
dc.date.none.fl_str_mv 2022-02-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv http://periodicos.pucminas.br/index.php/economiaegestao/article/view/26237
10.5752/P.1984-6606.2021v21n60p62-77
url http://periodicos.pucminas.br/index.php/economiaegestao/article/view/26237
identifier_str_mv 10.5752/P.1984-6606.2021v21n60p62-77
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://periodicos.pucminas.br/index.php/economiaegestao/article/view/26237/19389
dc.rights.driver.fl_str_mv Copyright (c) 2021 Revista Economia & Gestão
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Revista Economia & Gestão
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora PUC Minas
publisher.none.fl_str_mv Editora PUC Minas
dc.source.none.fl_str_mv Revista Economia & Gestão; v. 21 n. 60 (2021): E&G - SET/DEZ; 62-77
1984-6606
1678-8982
reponame:Revista Economia & Gestão
instname:Pontifícia Universidade Católica de Minas Gerais (PUC Minas)
instacron:PUC_MINS
instname_str Pontifícia Universidade Católica de Minas Gerais (PUC Minas)
instacron_str PUC_MINS
institution PUC_MINS
reponame_str Revista Economia & Gestão
collection Revista Economia & Gestão
repository.name.fl_str_mv Revista Economia & Gestão - Pontifícia Universidade Católica de Minas Gerais (PUC Minas)
repository.mail.fl_str_mv ||economiaegestao@pucminas.br|| marcrez@hotmail.com|| marcrez@hotmail.com
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dc.identifier.doi.none.fl_str_mv 10.5752/P.1984-6606.2021v21n60p62-77