Critical retourn to the notion of ethos
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Letras de Hoje (Online) |
Texto Completo: | https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/32914 |
Resumo: | This article aims at criticizing the way the notion of discursive ethos has been generally used by discourse analysts for about fifteen years. This criticism is at the same time self-criticism, because from the 1980’s on I contributed to develop this field of research. Firstly, I try to analyze the content of the notion of ethos, which I divide into three dimensions: “categorial”, “experiential”, “ideological”. Such a division allows us to take into account the full diversity of activity. Secondly, I reflect on the very process through which addressees construct ethos; this reflection draws on data from matchmaking websites, not from the kind of corpora (political discourse, advertising, literature...) that are usually analyzed by the researchers who work on ethos. Thirdly, this article deals with the problems that one encounters when one studies texts in which iconic and verbal dimensions are tightly connected. Two kinds of data are taken into consideration: websites, which imply both digital and verbal ethos, and commercials. |
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Critical retourn to the notion of ethosRetorno crítico à noção de ethosdiscourse analysisethosdiscursive ethosincorporationmatchmaking website.análise do discursoethosethos discursivoincorporaçãosite de relacionamento.This article aims at criticizing the way the notion of discursive ethos has been generally used by discourse analysts for about fifteen years. This criticism is at the same time self-criticism, because from the 1980’s on I contributed to develop this field of research. Firstly, I try to analyze the content of the notion of ethos, which I divide into three dimensions: “categorial”, “experiential”, “ideological”. Such a division allows us to take into account the full diversity of activity. Secondly, I reflect on the very process through which addressees construct ethos; this reflection draws on data from matchmaking websites, not from the kind of corpora (political discourse, advertising, literature...) that are usually analyzed by the researchers who work on ethos. Thirdly, this article deals with the problems that one encounters when one studies texts in which iconic and verbal dimensions are tightly connected. Two kinds of data are taken into consideration: websites, which imply both digital and verbal ethos, and commercials.Este artigo tem o objetivo de desenvolver uma reflexão crítica sobre o uso que é comumente feito do ethos discursivo, há quinze anos, nos trabalhos de análise do discurso. Essa reflexão é ao mesmo tempo autocrítica, uma vez que, desde a década de 1980, contribuí para o desenvolvimento dessa problemática. Inicialmente, procuro analisar mais precisamente o conteúdo da noção de ethos, em que distingo três dimensões: categorial, experiencial e ideológica. Esta tripartição é necessária se quisermos levar em conta a diversidade de manifestações do discurso. Em um segundo momento, reflito sobre o próprio processo de construção do ethos, baseando-me em dados – particularmente em anúncios de sites de relacionamento – diferentes daqueles que geralmente estudamos quando trabalhamos com o ethos. Finalmente, em um terceiro momento, me interesso pelos problemas levantados pela análise do ethos discursivo quando se trabalha com textos nos quais as dimensões verbal e icônica estão estreitamente ligadas. Dois tipos de fenômenos são considerados: os sites da Internet, nos quais estão implicados ethos verbal e ethos digital, e as publicidades.Editora da PUCRS - ediPUCRS2018-12-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/3291410.15448/1984-7726.2018.3.32914Letras de Hoje; Vol. 53 No. 3 (2018): The discursive ethos: scope, challenges and potentialities; 321-330Letras de Hoje; Vol. 53 Núm. 3 (2018): Ethos discursivo: alcance, desafios e potencialidades; 321-330Letras de Hoje; v. 53 n. 3 (2018): Ethos discursivo: alcance, desafios e potencialidades; 321-3301984-77260101-333510.15448/1984-7726.2018.3reponame:Letras de Hoje (Online)instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/32914/17642Copyright (c) 2019 Letras de Hojeinfo:eu-repo/semantics/openAccessMaingueneau, Dominique2019-01-17T14:18:42Zoai:ojs.revistaseletronicas.pucrs.br:article/32914Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/falePRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/fale/oaieditora.periodicos@pucrs.br || letrasdehoje@pucrs.br1984-77260101-3335opendoar:2019-01-17T14:18:42Letras de Hoje (Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false |
dc.title.none.fl_str_mv |
Critical retourn to the notion of ethos Retorno crítico à noção de ethos |
title |
Critical retourn to the notion of ethos |
spellingShingle |
Critical retourn to the notion of ethos Maingueneau, Dominique discourse analysis ethos discursive ethos incorporation matchmaking website. análise do discurso ethos ethos discursivo incorporação site de relacionamento. |
title_short |
Critical retourn to the notion of ethos |
title_full |
Critical retourn to the notion of ethos |
title_fullStr |
Critical retourn to the notion of ethos |
title_full_unstemmed |
Critical retourn to the notion of ethos |
title_sort |
Critical retourn to the notion of ethos |
author |
Maingueneau, Dominique |
author_facet |
Maingueneau, Dominique |
author_role |
author |
dc.contributor.author.fl_str_mv |
Maingueneau, Dominique |
dc.subject.por.fl_str_mv |
discourse analysis ethos discursive ethos incorporation matchmaking website. análise do discurso ethos ethos discursivo incorporação site de relacionamento. |
topic |
discourse analysis ethos discursive ethos incorporation matchmaking website. análise do discurso ethos ethos discursivo incorporação site de relacionamento. |
description |
This article aims at criticizing the way the notion of discursive ethos has been generally used by discourse analysts for about fifteen years. This criticism is at the same time self-criticism, because from the 1980’s on I contributed to develop this field of research. Firstly, I try to analyze the content of the notion of ethos, which I divide into three dimensions: “categorial”, “experiential”, “ideological”. Such a division allows us to take into account the full diversity of activity. Secondly, I reflect on the very process through which addressees construct ethos; this reflection draws on data from matchmaking websites, not from the kind of corpora (political discourse, advertising, literature...) that are usually analyzed by the researchers who work on ethos. Thirdly, this article deals with the problems that one encounters when one studies texts in which iconic and verbal dimensions are tightly connected. Two kinds of data are taken into consideration: websites, which imply both digital and verbal ethos, and commercials. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-12-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/32914 10.15448/1984-7726.2018.3.32914 |
url |
https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/32914 |
identifier_str_mv |
10.15448/1984-7726.2018.3.32914 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/32914/17642 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Letras de Hoje info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Letras de Hoje |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Editora da PUCRS - ediPUCRS |
publisher.none.fl_str_mv |
Editora da PUCRS - ediPUCRS |
dc.source.none.fl_str_mv |
Letras de Hoje; Vol. 53 No. 3 (2018): The discursive ethos: scope, challenges and potentialities; 321-330 Letras de Hoje; Vol. 53 Núm. 3 (2018): Ethos discursivo: alcance, desafios e potencialidades; 321-330 Letras de Hoje; v. 53 n. 3 (2018): Ethos discursivo: alcance, desafios e potencialidades; 321-330 1984-7726 0101-3335 10.15448/1984-7726.2018.3 reponame:Letras de Hoje (Online) instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) instacron:PUC_RS |
instname_str |
Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
instacron_str |
PUC_RS |
institution |
PUC_RS |
reponame_str |
Letras de Hoje (Online) |
collection |
Letras de Hoje (Online) |
repository.name.fl_str_mv |
Letras de Hoje (Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
repository.mail.fl_str_mv |
editora.periodicos@pucrs.br || letrasdehoje@pucrs.br |
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1799128782110457856 |