Como explorar o uso de realidade aumentada no Brasil aliado ao cenário da moda

• Autor(a) principal: Machado, Carolina Pierre Barbosa
• Data de Publicação: 2021
• Outros Autores: Delis, Julia de Souza
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://repositorio.pucsp.br/jspui/handle/handle/26253
• topic: CNPQ::CIENCIAS SOCIAIS APLICADAS::DESENHO INDUSTRIAL::DESENHO DE PRODUTO; Realidade aumentada; Realidade aumentada e moda; Tecnologia vestível; Streetwear; Augmented reality; Augmented reality and fashion; Wearables; Streetwear

Augmented Reality is a technology that project virtual information in a physical object or environment, expanding the user's interaction between what is digital and what is real. Despite having been in practice for several years, AR still can cause confusion about what it is and what differentiates it from virtual reality – both being present in Milgram’s (1995) Reality-Virtuality Continuum stream. This creates a contradiction, in which AR is increasingly more present in social media, advertising and digital games, but users do not recognize it. Thus, this work proposes a way to explore the use of Augmented Reality in Brazil, using fashion as a vehicle due to its strong power to create trends, innovation and self-expression, as well as the popularization of wearables and technology in clothing. Through extensive bibliographic research, questionnaires and case studies, information and insights were acquired that contributed to the final development of ERA Principle, a product that combines augmented reality with fashion through a t-shirt that is able to interact with an app and release and AR Animation, bringing the user to the center of the digital experience of fashion consumption. Furthermore, ERA’s application allows a broader view of what augmented reality actually is and how it has been exploited in recent years. The platform also allows you to take photos that can be posted on social media and thus promote the concept of AR to new audiences