Comunicação, violência e representação em disputas eleitorais virtuais: uma pesquisa sobre os ataques simbólicos a políticos brasileiros na internet

• Autor(a) principal: Rezende, Heitor Pinheiro de
• Data de Publicação: 2018
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/21757
• topic: Internet nas campanhas eleitorais - Legislação; Eleições - Brasil; Memes - Brasil; Comunicação na política; Internet in political campaigns - Law and legislation; Elections - Brazil; Memes - Brazil; Communication in politics; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

This research analyzes the types of violence in the memes that attacked Dilma Rousseff of the PT and Aecio Neves of the PSDB, candidates with greater number of votes in the presidential elections of Brazil in 2014, and proposes the analysis on the production and sharing of these symbols in the cyberspace. From this, the research problem englobes the questions: a) What types of violence are found in memes created and shared with candidates? b) What methods were used to produce and disseminate these representations on the internet during the election period? c) What is the relationship between the violent memes and political groups? The central hypothesis is that between the memes created and shared with internet users, violent symbols were created and disseminated by members of political groups interested in attacking the candidates' images during the election. Facing this reality, the research is based on the method of Kozinets (1997), which consists of the capture and creation of a corpus composed of information from the internet. In addition, this research uses the Manuel Castells' theories to establish the relationship between the internet, politics, social movements and elections; Richard Dawkins and Vilém Flusser's studies, with the intention to show the origin and the role of the memes used by the netizens to express feelings about the presidential election of 2014; and Vladimir Safatle's concepts, with the purpose of highlight the importance of the humor of these reproductions. With the goal of exposing the types of violence in the memes that attacked the candidates, the research uses the Pierre Bourdieu, Eugênio Trivinho, Paulo Virilio and Norberto Bobbio's theories; uses press complaints; and laws of justice. In order to reveal the behavior of the responsible for these expressions and the effects generated by their actions, the investigation uses David Urgate and Sergio Amadeu da Silveira's theories in defense of cyber liberation; and Eugenia Kolivos and Ana Kuperman's studies about astroturfing – theme given to illegitimate public manifestations subsidized by entities. The goal of this project is expose events for the scientific area and contribute with new perspectives on the violence of memes that today attack Brazilian politicians on the internet